IPC is a magazine publisher that targets upmarket men and women. They publish the music magazine NME, as well as other magazines, for men. For women, they publish weekly magazines like Ideal Homes and Instyle. IPC already has experience in the high-end music magazine market through their publication of NME.
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5 magazine research
1. Bauer
www.bauermed.co.uk
● Joined Bauer Media Group in 2008
● Over 300 magazines in 15 different countries
● Well known, therefore access to large audiences
● They publish magazines but also TV, Radio, Online
and Digital business
● Magazines are based on the audiences as they
engage with readers and listeners directly
2. Dennis
www.dennis.co.uk
● Started from a small scale magazine called 'Kung Fu
Monthly' and worked its way up to one of the top 5
media institutions
● A Uk independent magazine company who publishes
31 magazines and online magazines
● Publishes mens lifestyle, one of the most successful
modern magazines along side music magazine
'Bender' and 'Maxim radio'
● Researches all the world not just in Britain which is
why they are successful in America but have a british
orgin.
3. Conde Nast www.ConteNast.co.uk
● Wide range of magazines mostly based on fashion
such as Vogue and Glamour- which are two of the
top 10 fashion magazines
● Based in the USA they have apps, websites and
magazines.
● They cater for all lifestyles and people mostly look
into fashion, food, home, culture rather than just
music.
● Most magazines made are most known with a good
reputation
4. National Magazine
Company www.hearstco.uk
● Uks leading media company- 22 magazine brands and
21 digital assets
● Established in 1920 by William Randolph Hearst
● Owned by Hearst Corporation which is known to be
one of the largest media companies with a wide
diversity in the magazine
●Produce magazines, television, newspaper and
business publishing along side internet, radio and
distributions.
5. IPC
www.1PCmedia.com
● They research upmarket men and women
● For men they have a portfolio that consists of
NME and many more
● The market for women is weekly and consists of
ideal homes and instyle as well as many more
● They already have a hight end music magazine
under NME
6. IPC
www.1PCmedia.com
● They research upmarket men and women
● For men they have a portfolio that consists of
NME and many more
● The market for women is weekly and consists of
ideal homes and instyle as well as many more
● They already have a hight end music magazine
under NME