A series of meetups hosted by salesforce to exploring their four design principles: Clarity, Efficiency, Consistency, Beauty.

2. MICAH ALPERN
Product Design Director

3. Previously built Linkedin mobile design team,
director of user experience at Yahoo!, a founding
member of the IxDA, and a design lead at eBay.
Product Design Director at Medallia

9. in expression
in purpose
in mission
CLARITY

10. in expression
in purpose
in mission
CLARITY

11. Patterns & practices
Used consistently and repeatedly
EXPRESSION
1
2
“Looks the same, acts the same”
…predictability and clarity

17. Coherence & Intelligibly
CLARITY
User Perspective

18. Coherence & Intelligibly
User: “If I want to, then it’s probably”
CLARITY
User Perspective

19. Coherence & Intelligibly
User: “If I want to, then it’s probably”
Sense of Control = Confidence
CLARITY
User Perspective

21. http://www.useronboard.com/features-vs-benefits/%20/

29. Masters of attention
Construct reality
Detail and craftsmanship
“The real point of magic,
is telling a beautiful lie.”
- Teller

30. Coherence & Intelligibly
User: “If I want to, then it’s probably”
Sense of Control = Confidence
CLARITY
User Perspective

31. Coherence & Intelligibly
Designer: “If I want to, then it’s probably”
Sense of Control = Confidence
CLARITY
Designer Perspective

33. in expression
in purpose
in mission
CLARITY

34. Understand your users & their needs
Set of core tasks
Design principles
PURPOSE
1
2
3

42. Frontline report using ~10% of data

43. DESIGN ETHOS
Emotional
Clear & compelling:
Kill the complexity
Take the user POV
Empathy:
Prominent customer voice

47. “You force people to see things
your way so powerfully they react
audibly... they actually.. you force
them to react.”
- Jerry Seinfeld

49. “I actually think every
individual is now an
entrepreneur, whether
they recognize it or not.”
- Reid Hoffman

50. Presenting yourself to others
Learning about & meeting
people
Being better at what you do
CONNECTING
THE WORLDS
PROFESSIONALS

51. DESIGN ETHOS
Members first
Simplify
Craftsmanship & Magic
Emotion
Data informed

57. in expression
in purpose
in mission
CLARITY

58. in expression
in purpose
in mission
CLARITY

59. The software we make give people control
Work on problems that matter
- to your users and to you…
MISSION
1
2

60. “Signing with one hand
is like trying to talk with
your mouth full.”

64. Action → Feedback → Control
Feedback from your actions = Control over your environment
Control & Purpose => Gives life meaning

65. Invent the future
& be mission driven

66. “The most terrifying fact of the universe is not that
it is hostile but that it is indifferent…

67. but if we can come to terms with this indifference
and accept the challenges of life within the
boundaries of death… our existence as a species
can have genuine meaning and fulfillment.

68. However vast the darkness, we must supply our
own light.”
- Stanley Kubrick, 1968

69. Micah Alpern
@malpern
linkedin.com/in/malpern
malpern@medallia.com