1. esQes
digital body care
transforming quality of life

2. keep yourself in shape [problem]
All diets are mindless. They focus on a
dramatic short term workaround for a long term
challenge. Keeping a healthy diet over years
must be the goal. This means to have control in
an non invasive way. To be able to live one's
life and being in control.

3. esQes is digital body care [product]
esQes inspires people to stick with their goals.
They are at the vanguard of the quantified self
revolution. They know their body and they
understand where they stand in comparison to
their age group.

4. are your ready? [pricing & persuasion]
Our proposal: esQes for a lifetime as long as
you use it. We don't want to fool you. When you
register at esQes we constitute a week of
admission phase. There we understand if the
esQes way is your way. If you are comfortable
to spend 10 minutes per day with esQes, you
are part of the club. 200 Euros for a lifetime.

5. We build esQes [team]
Viscount Helmut Franceschini, Brand Strategy
Vizier David Unterholzner, Business Developm.
Lord Hannes Stockner, Software Architecture
Don Roland Kofler, Software and Data Science
Chieftain Arno Senoner (to be incorporated)
Lady Gerlinde Maria Gruber, Nutrition Science

6. We need to keep an eye on [risks]
1. Our incentive model is blocking revenues?
2. Is the rite the passage story compelling?
3. Are we closing out too many customers with
our admission test?
4. is our admission test generating quality
experience?