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Fashion UK Social Media Landscape Audit 9010 Group

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Symbio Agency Ltd
Symbio Agency Ltd
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Fashion & Social Media Report 2010 Europe’s Social Media Partner
We believe in Open Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],27/07/10
Social Media Audit Data Audit Operations Audit Asset Audit Website Audit Content Audit Social Profiles Audit Crisis Management Audit Sales / Acquisitions Audit Customer Services Audit Advocate Engagement Audit Data Archive Audit Data Gap Analysis Data ROI Audit Data Source Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Official Communities Audit
Introduction to Research ,[object Object],[object Object],[object Object],[object Object],27/07/10
Brand Categories 27/07/10 Luxury Retailer High Street Jimmy Choo ASOS All Saints Burberry Oli.co.uk French Connection Yves Saint Leron Liberty Top Shop Coach Harrods Levis D&G Selfridges H&M DvF House of Fraser Warehouse Stella McCartney Westfield GAP
Online brand conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],27/07/10
Luxury High Street Retailer Raw data from Radian 6 to provide context to research for the month of June 2010
Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27/07/10
FOLD Aka if you have to scroll ABOVE BELOW
Top SMO Websites 27/07/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top 10
27/07/10 H&M don’t directly link to SM they point to a newsroom which aggregates their content but is in above-fold / top right which as the eye reads is premium space Top Shop give prime space to their blog but have their offsite SM links in the bottom right hand corner of the site
27/07/10 Social Newsrooms are great to show transparency, confidence in your product, community spirit and reduce the need for you to create all the content on your site.
27/07/10 The most integrated into the site content was D&G and the site design Stella McCartney
27/07/10 ASOS Life: Ideas & Forums Wider Community
27/07/10 ASOS life have opened up a wider community It experiences active discussions and debate Replies every 18-43 min
27/07/10 They ‘point’ as well as ‘pull’ – embracing the ethos of social media and community spirit by referencing great fashion social media people (bloggers / tweeple) and highlight / aggregate their work
27/07/10 They openly surface what people do and don’t like about ASOS live in a similar way to First Direct – the UK online bank. Builds trust and allows them to easily indentify and fix problems.
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27/07/10
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27/07/10
27/07/10 ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],27/07/10
27/07/10 Inbound Links: Warehouse 77
27/07/10 Inbound Links: asos 197
27/07/10 Inbound Links: Top Shop 635
Twitter ,[object Object],[object Object],[object Object],27/07/10
27/07/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
27/07/10 ,[object Object],[object Object],[object Object],[object Object]
27/07/10 ,[object Object],[object Object],[object Object],[object Object]
27/07/10 ,[object Object],[object Object],[object Object]
Levi Guy 27/07/10 ,[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],27/07/10
27/07/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
27/07/10 ,[object Object],[object Object]
27/07/10 ,[object Object],[object Object],[object Object]
Burberry ,[object Object],[object Object],[object Object],27/07/10
Levis UK ,[object Object],[object Object],[object Object],[object Object],27/07/10
Social Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27/07/10
27/07/10 http://bit.ly/95xa9F
27/07/10
High reach Low reach Low engagement High engagement Social Status
Research Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27/07/10
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27/07/10
So what are you waiting for get in touch? Contact: Jamie Burke CEO 90:10 Group [email_address] Maitland Waters Digital Strategy Director [email_address] Lidia Miras Head of Fashion & Spanish Market [email_address]

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Fashion UK Social Media Landscape Audit 9010 Group

  • 1. Fashion & Social Media Report 2010 Europe’s Social Media Partner
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  • 6. Brand Categories 27/07/10 Luxury Retailer High Street Jimmy Choo ASOS All Saints Burberry Oli.co.uk French Connection Yves Saint Leron Liberty Top Shop Coach Harrods Levis D&G Selfridges H&M DvF House of Fraser Warehouse Stella McCartney Westfield GAP
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  • 8. Luxury High Street Retailer Raw data from Radian 6 to provide context to research for the month of June 2010
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  • 10. FOLD Aka if you have to scroll ABOVE BELOW
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  • 12. 27/07/10 H&M don’t directly link to SM they point to a newsroom which aggregates their content but is in above-fold / top right which as the eye reads is premium space Top Shop give prime space to their blog but have their offsite SM links in the bottom right hand corner of the site
  • 13. 27/07/10 Social Newsrooms are great to show transparency, confidence in your product, community spirit and reduce the need for you to create all the content on your site.
  • 14. 27/07/10 The most integrated into the site content was D&G and the site design Stella McCartney
  • 15. 27/07/10 ASOS Life: Ideas & Forums Wider Community
  • 16. 27/07/10 ASOS life have opened up a wider community It experiences active discussions and debate Replies every 18-43 min
  • 17. 27/07/10 They ‘point’ as well as ‘pull’ – embracing the ethos of social media and community spirit by referencing great fashion social media people (bloggers / tweeple) and highlight / aggregate their work
  • 18. 27/07/10 They openly surface what people do and don’t like about ASOS live in a similar way to First Direct – the UK online bank. Builds trust and allows them to easily indentify and fix problems.
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  • 23. 27/07/10 Inbound Links: Warehouse 77
  • 25. 27/07/10 Inbound Links: Top Shop 635
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  • 41. High reach Low reach Low engagement High engagement Social Status
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  • 44. So what are you waiting for get in touch? Contact: Jamie Burke CEO 90:10 Group [email_address] Maitland Waters Digital Strategy Director [email_address] Lidia Miras Head of Fashion & Spanish Market [email_address]