O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Workshop IPG - Apresentação

502 visualizações

Publicada em

Slides da apresentação do workshop de WebMarketing.
20 Março no Instituto Politécnico da Guarda.
http://www.maiswebmarketing.com/workshop-de-webmarketing-ipg/

Publicada em: Marketing
  • My struggles with my dissertation were long gone since the day I contacted Emily for my dissertation help. Great assistance by guys from ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Seja a primeira pessoa a gostar disto

Workshop IPG - Apresentação

  1. 1. Miguel Brandão V.N.Gaia • Licenciado em Marketing, Publicidade e Relações Públicas. • Mais de 9 anos de experiência profissional e formativa em desenvolvimento e gestão de negócios online. • Fundador e autor do website MaisWebmarketing.com,
  2. 2. Do que vou Falar...
  3. 3. Ferramenta: http://www.wordle.net Como se diz...
  4. 4. Internet e World Wide [Web]... • Ambos estão relacionados, mas… • Não são sinónimos e não devem ser confundidos. • Internet - conjunto de computadores conectados entre si por meio de várias redes que se conectam entre elas até formar a grande rede ou internet. Ex. FTP,email(SMTP- POP3), etc. • WEB – World Wide Web – sistema de partilha de ficheiros e documentos que utilizam a Internet como meio de acesso e que são acessados por navegadores de Internet. Ex. Internet Explorer, Firefox, Chrome, etc.
  5. 5. Como começar…
  6. 6. ESTRATÉGIAS & FERRAMENTAS
  7. 7. Estratégias de Palavras-Chave Ferramenta: Planeador de palavras-chave do Google Adwords
  8. 8. Estratégias de Palavras-Chave Ferramenta: Wordtracker
  9. 9. Estratégias de Palavras-Chave Ferramenta: Ubersuggest
  10. 10. Estratégias de palavras-chave Ferramenta: KeywordMonitor
  11. 11. Estratégias de palavras-chave Ferramenta: http://www.google.pt/trends/
  12. 12. Estratégias de palavras-chave The Long Tail (Cauda Longa em português) são as variações que podemos ter de uma palavra-chave(ou palavras-chave). Cabeça: palavras-chave base; ténis, livro Cauda: palavras-chave com variações; ténis de corrida, livro de banda desenhada O ponto forte desta estratégia é fornecer, ao utilizador, exactamente o que ele procura, o que ele quer e o que ele deseja.
  13. 13. SEM – Search Engine Marketing
  14. 14. PPC – Pay Per Click
  15. 15. Google Adwords
  16. 16. Bing Ads
  17. 17. Facebook Ads
  18. 18. Linkedin Ads
  19. 19. Sapo Ads
  20. 20. Twitter Ads
  21. 21. SEO – Search Engine Optimization
  22. 22. SEO – Search Engine Optimization
  23. 23. SEO – Search Engine Optimization
  24. 24. SEO – Search Engine Optimization
  25. 25. SEO – Search Engine Optimization
  26. 26. Link Building
  27. 27. Análise de palavras-chave... Ferramenta: Rankerizer
  28. 28. Afiliados
  29. 29. Afiliados
  30. 30. Google Adsense
  31. 31. Banners Afiliados
  32. 32. Mobile Marketing
  33. 33. Mobile Marketing
  34. 34. Website Optimizado
  35. 35. RESPONSIVE
  36. 36. Testar Ferramenta: http://res.ponsive.com
  37. 37. Realidade Aumentada? [mobile]
  38. 38. Email Marketing Ferramentas: http://www.maiswebmarketing.com/category/e-mail-marketing
  39. 39. Email Marketing
  40. 40. Email Marketing
  41. 41. Email Marketing
  42. 42. Email Marketing
  43. 43. SMM – Social Media Marketing Ferramentas: http://www.maiswebmarketing.com/category/redes-sociais/
  44. 44. SMM – Social Media Marketing
  45. 45. SMM – Social Media Marketing
  46. 46. SMM – Social Media Marketing
  47. 47. Marketing Pessoal Ferramentas: http://www.maiswebmarketing.com
  48. 48. http://pspocketofsunshine.blogspot.pt/
  49. 49. http://www.clavelscook.com/
  50. 50. Alojamento web + domínio
  51. 51. https://about.me/
  52. 52. Vídeo Online http://www.maiswebmarketing.com/como-optimizar-videos-do-youtube-para-aparecerem-nos-resultados-do-google/
  53. 53. Técnicas para posicionamento de vídeos
  54. 54. Análise & Tracking Ferramentas: http://www.google.com/analytics
  55. 55. Análise & Tracking
  56. 56. Quem está a falar da sua marca?
  57. 57. Internacionalizar… • Utilizar as ferramentas de palavras-chave • Google Trends • Utilizar Alexa • Perceber as tradições de cada país.
  58. 58. Obrigado!

×