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Designing the search experience

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Search is not just the place your users go to when they are lost or have something specific to find. It is also a place where your users go to to have a conversation about their needs. Avinash Kaushik remind us that search is the only place that gets used more than 10% of the time. So, how are we designing this conversation? In this presenation for the IXDA Singapore community, I share a framework to design the search experience.

Publicada em: Design

Designing the search experience

  1. 1. DESIGNING THE SEARCH EXPERIENCE Maish Nichani @maish www.pebbleroad.com
  2. 2. https://www.youtube.com/watch?v=cbtf1oyNg-8
  3. 3. “Just make it work like Google!”
  4. 4. User Content Context Interface Tuning Technology
  5. 5. User What we find changes what we seek. Peter Morville, author of Search Patterns “
  6. 6. ? 
  7. 7. How many pounds in a kg? ? 
  8. 8. Which mobile phone to buy for dad? ? 
  9. 9. Which mobile phone to buy for dad? ? ? ?   ?
  10. 10. https://www.flickr.com/photos/morville/84894767/ Marcia Bates’ Berrypicking Model
  11. 11. Lookup • Locate • Verify • Monitor Learn • Compare • Comprehend • Explore Investigate • Analyse • Evaluate • Synthesise Info retrieval Info seeking Designing the Search Experience, Tony Russell-Rose and Tyler Tate
  12. 12. How many pounds in a kg?
  13. 13. Which mobile phone to buy for dad?
  14. 14. Which mobile phone to buy for dad?
  15. 15. Which neighbourhood in Vegas will yield the best rental returns?
  16. 16. User scenarios
  17. 17. The savviness factor Designing the Search Experience, Tony Russell-Rose and Tyler Tate
  18. 18. • Search is a conversation. • Identifying user-savviness and their preferred search modes will help in designing better search experiences.
  19. 19. CHUNKS not blobs. Content
  20. 20. Content What is this?
  21. 21. Content Resource description (metadata)
  22. 22. Content Resource collection
  23. 23. No metadata, no search.
  24. 24. Content modelling Content modelling is a process of exploring and defining how content types can be chunked and linked to add value to customers and businesses. http://www.pebbleroad.com/perspectives/4-view-approach- to-content-modelling
  25. 25. Recipe content model
  26. 26. • Chunk your content types as per user needs. • Build relationships between your content types.
  27. 27. Situations matter. Context
  28. 28. Singapore Your product? Haze Rental prices Esso Dumplings Taxi … ?
  29. 29. Mobile is context on steroids
  30. 30. Singapore Mobile Haze Rental prices Esso Dumplings Taxi … ?
  31. 31. PARAMETERS Location Identity Activity Time ACTION Push Pull Hidden actions Towards a Better Understanding of Context and Context-Awareness https://smartech.gatech.edu/bitstream/handle/1853/3389/99-22.pdf
  32. 32. What will a context-aware app do when I search for recipes?
  33. 33. What will a context-aware app do when I search for recipes?
  34. 34. Identity: who usually writes a retrospect? Time: Can I know when a retrospect is due? Activity: Can I know when a retrospect is being written?
  35. 35. Don’t forget the journey to the interface. Interface
  36. 36. The beautiful box
  37. 37. Before the SERP Popular searches
  38. 38. Before the SERP Search zones
  39. 39. Before the SERP Auto-suggestions
  40. 40. Search results page Facets Search snippet
  41. 41. Search snippet Verify Re-find Compare Connect
  42. 42. Question If I have 30 content types, does that mean I have to design 30 search snippets? Yes No
  43. 43. Best bets Best bets
  44. 44. Correct spelling
  45. 45. Related terms
  46. 46. Thesaurus Foreign Domestic Worker UF Maid UF Helper BT Foreign worker RT Work Permit for Foreign Domestic Worker …
  47. 47. Now everyone has access to robust search engines. Technology
  48. 48. https://www.google.com.sg/insidesearch/howsearchworks/thestory/
  49. 49. Dates Duplicates Entity extraction Faceting Multi-lingual People search Query management Ranking Sentiment analysis Spell checking Stemming and lemmatization Stop words Summarisation Tokenization …
  50. 50. https://swiftype.com/ https://www.algolia.com/
  51. 51. The real work starts after you’ve implemented search. Tuning
  52. 52. “The impact of search on business performance depends more on the level of investment in a skilled team of people to support search than it does on the level of investment in search technology.” Martin White, author of Enterprise Search
  53. 53. https://www.youtube.com/watch?v=m4RaGKwvMbY “There’s absolutely no feature on your website, none, that gets used as much as internal search… Your header, left nav, footer, main body, promos on the right…None of them will get used 10% of the time… And site search is used probably much more…” Avinash Kaushik, author of Web Analytics 2.0
  54. 54. User Tuning Content Technology Interface Context
  55. 55. Data can come from different places Site search analytics Clickstream analytics Usability tests …
  56. 56. Frequency Terms
  57. 57. How many users are using the search box? What are the top xx places users begin their searches? What are the top xx search queries? What are the top xx pages reached through search? What are the queries with 0 results? What are the queries with 0 click-throughs on the SERP? How many times was search used immediately after the first SERP? What are the queries that result in more than 3 SERPs? How many users used facets or filters? How many users use “best bets”? …
  58. 58. User Content Context Interface Tuning Technology
  59. 59. Thank You! Maish Nichani @maish www.pebbleroad.com

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