I gave a presentation on social media and using it in journalism to the Reporting in Converging Media class at Central Washington University. I shared numerous examples from media outlets nationwide as well as a few of my own examples.

1. Get social
Mai Hoang
Central Washington
University
Jan. 17, 2013

2. First things first
• Live tweet my presentation with the
hashtag #COM226. Live tweet photos too!
• Make them good, we will all be looking at
them later. (Really, just do the best you can.
The point is to learn from the experience).

3. My social media world
in college...

4. I was in college from 2000 to 2004.
My cell phone was this....
Facebook? Nope. That
was only available for
students at Harvard and
Ivy League schools.

5. I listened to free music
(illegally).
FTP was my Dropbox.

6. My idea of sharing photos... were
getting doubles at Target
(I was 21 in this photo.)
(I was 21 in this photo.)

7. Today...

8. Your phone...

9. You got Facebook....
...but you have plenty of other
choices.
Source: Survata with research by Gary Tan http://blog.garrytan.com

10. As for music....
Source: Seattletimes.com poll

11. ...internet streaming is king.

12. And as for photos..
Enough said.

13. So what does all this this have to do with journalism?

14. Social media can...
Help you be a better
reporter.
Help you tell a story.
Help you further your career.

15. Facebook
Photo credit: Flickr.com/photos/ideaconstructor
2004 Today

16. “Mark (Zukerberg) has the most long-term perspective I’ve ever see. This
guy is uber uber uber on the long-term view.”
-David Kilpatrick, author of “The Facebook Effect: The Inside Story
of the Company That is Connecting the World”

17. Twitter

18. “... We came across the word ‘twitter’ and it was just perfect. The definition
was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’
And that was exactly what the product was. The whole bird thing: bird
chirps sound meaningless to us, but meaning is applied by other birds. The
same is true of Twitter: a lot of messages can be seen as completely
useless and meaning less, but it’s entirely dependent on the recipient.”
- Jack Dorsey, Twitter co-founder in an interview with the Los Angeles Times,
Feb. 2009

19. New kids on the block?
“Perhaps the most heartening observation from the Snapchat/Instagram
phenomenon is that new social behaviors can and will happen. For a time
the door may have seemed closed. Yet Flickr sprung out of nowhere in
2002 when nobody else believed in consumer web. Ten years later, it might
be deja vu all over again.
- Posterous co-founder Garry Tan, on the social media use of the
younger generation.

20. Tumblr

21. Pinterest

22. Instagram

23. Snapchat

24. Comebacks?
myspace: entertainment platform flickr: free PR from instagram
issues

25. Ground rules in social media...
• Listen
• Engage
• Curate
• Adapt

26. Some final thoughts
• You are only still one person online.
• True privacy cannot be achieved online
• It’s OK to take a break.
• It’s not about you.
• Social media is, and will always be, a moving target.
• Social media is open ended. Experiment until something
sticks. If something doesn’t work, drop it. (Well, unless
you have to do it for class. )

27. Get the links for the presentation by going here:
http://bit.ly/COM226links

28. Questions?

29. Mai Hoang
509.759.7851
Twitter: @maiphoang
maisurvey@gmail.com
maisurvey@gmail.com
maisurvey@gmail.com
maisurvey@gmail.com

30. Curate!