Notas do Editor

1. Jobs met Steve Wozniak shortly after they both left school while working for HPWoz was an incredibly talented engineer, especially in electronic gadgets. Developed the “blue box” device, and sold it to Berkeley students.Woz was an incredibly talented engineer, especially in electronic gadgets. He visited with Woz the homebrew computer club, but was not content with just the creation of electronics.
2. Jobs convinced Woz to help him create a personal computer, the Apple I
3. Jobs, with marketing help from a friend, had the vision of creating a computer company that would make and sell pc’s.After showing the Apple I to in town computer stores, Jobs was able to sell 25.After selling his Volkswagon mini-bus, and asking Woz to sell his scientific calculator, the two raised enough money to create Apple Computers.
4. Pixar began in 1979 as the Graphics Group, part of the Computer Division of Lucasfilm before it was acquired by Apple co-founder Steve Jobs in 1986. The Walt Disney Company bought Pixar in 2006.Pixar has produced eleven feature films, beginning with Toy Story in 1995. It was followed by A Bug's Life in 1998, Toy Story 2 in 1999, Monsters, Inc. in 2001, Finding Nemo in 2003, The Incredibles in 2004, Cars in 2006, Ratatouille in 2007, WALL-E in 2008, Up in 2009 and Toy Story 3 (to date, the highest-grossing animated film of all-time, grossing over $1 billion worldwide), in 2010. All the eleven films that Pixar has produced have been largely successful, both critically and commercially. The $602 million average gross of their films is by far the highest of any studio in the industry.[1]
5. SimplicityA Steve Jobs presentation is strikingly simple, highly visual and completely devoid of bullet points.
6. That’s right – no bullet points. Ever. New research into cognitive functioning—how the brain retains information--proves that bullet points are the least effective way to deliver important information.
7. What’s the difference? First, no words. Why use words when you’re simply trying to show that the computer is so thin, it fits in an office envelope? Challenge yourself to use fewer words and more visuals. It does take more thought, but you’ll never deliver an Apple worthy presentation if don’t.
8. For example when Steve Jobs introduced the iPod in 2001, he said it came with a 5GB of memory. He made the number more meaningful by saying 5GB provided enough storage for 1,000 songs. He broke it down even further by saying you could carry 1,000 songs “in your pocket.”
9. Here’s another example. A reporter for Rolling Stone once asked Jobs what he thought of Apple’s market share being “stuck “at 5%. Jobs responded, “Our market share is greater than BMW or Mercedes and nobody thinks they are going away. As a matter of fact, they’re both highly desirable products and brands.”
10. Steve Jobs and John Sculley“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
11. He was inspired by a purpose beyond making money. True evangelists are driven by a messianic zeal to create new experiences and to change the world.
12. Steve Jobs offered Stanford graduates during a commencement speech in 2005. He was talking about the lessons he learned after doctors discovered that he had pancreatic cancer
13. In this composite photo showing Jobs on September 9, 2008, in San Francisco, Calif. (L) and on October 12, 2005 in San Jose, Calif. (R), you can see a marked difference in Jobs' weight.Jobs has been seriously ill, but only doctors who have all the medical facts know his actual prognosis. We have just a few facts. In 2003, he had a type of pancreatic cancer called an islet cell neuroendocrine tumor. It's rare and slow-growing, unlike the deadlier pancreatic adenocarcinoma. After trying a special diet and pursuing alternative treatments for more than nine months, Jobs had pancreatic surgery in 2004 [source: Elkind] How far had the cancer progressed? How much of his cancer was removed? We don't know. Jobs said he was cured [source: Elkind]. Then, in 2008, Jobs looked thin. He said it was due to a hormone imbalance. Doctors not familiar with his case have guessed routine diabetes after pancreatic surgery, Jobs disobeying orders about diet or pancreatic enzyme supplements, or that his cancer had spread to his liver [sources: Choi, Buckman]. Later, in 2009, Jobs had a liver transplant, suggesting his cancer had spread to his liver, but other complications could have led to the surgery [source: Blake]. Afterward, a surgeon declared his prognosis excellent [source: Blake]. What's the real status of his cancer and health? Only Jobs, his doctors, and his confidants know.
14. still continues today [source: Cheng]. Jobs is the black-turtleneck-and-jeans-clad tech guru who has taken the stage at MacWorld each year to introduce the world to some of the most innovative computing and electronics gadgets of the past two decades, including the original iMac, iPod and iPhone.When Jobs stepped down in January 2009 for a six-month leave of absence due to serious -- and undisclosed -- health issues, the man and his company made headlines around the world. Could Apple possibly survive without its charismatic genius of a CEO?Most experts believe there's no doubt that Apple can carry on without Jobs. For one thing, it's easy to overlook the fact that Jobs didn't conceive of or design most of Apple's greatest hits. Jonathan Ives, senior vice president of industrial design, gets credit for the original iMacs, the click-wheel iPod and the iPhone 3G [source: Arthur]. What about all of those memorable Apple commercials and marketing campaigns? Remember the "Switch" and "Mac versus PC" ads? Those were the brainchild of Phil Schiller, senior vice president of global marketing [source: Dannen]. More importantly, the Apple of 2009 is very different than the Apple that Steve Jobs saved in 1997 [source: Harris]. Thanks to Jobs, Apple has a clear vision, strong branding and an unflaggingly loyal following. Even without Jobs, the company will be on sure footing -- or as sure as things get in the tech industry -- for a long time to come
15. So here’s where we are today. Apple, on the verge of bankruptcy a decade ago, is now one of the most powerful and influential high-tech company in the world. It is the most innovative brand in the computer industry, a leader in the music and phone businesses, and a likely consumer electronics powerhouse for decades to come. As for Pixar, it is the single most successful movie studio in the history of Hollywood, having yet to release a dud after more than twenty years of existence. It has de!ned the future of animation and is now at the center of this industry after it s merger with Disney. The founder of both these companies, Steve Jobs is now routinely voted one of the world’s most important business leaders, after having been called a one-time fluke for years. Now that we have followed together the most important events in Steve’s life — especially his career of course — it is time to step back and try and look at the big picture.I am going to get personal here: it is hard for me to put into words how much admiration and huge respect I have for Steve Jobs, and how much inspiration I draw from him. Let’s face it, business history has seen many another genius entrepreneur, inspirational leader, or industry visionary. But among them, who has had as big an impact as Steve Jobs on the rest ofhumanity? Who has faced greater glory and worse shames, all in one life? Here we are talking about a man who has dedicated his life to giving the power of technology to the masses. He has democratized computers with the Apple II. He has made them human and even friendly with Macintosh. He has almost single-handedly made possible the desktop publishing revolution. Here is a man whose company, Apple, is so innovative its products inspire the whole high-tech world, whose corporate culture is so powerful, it has millions of fans worldwide whose following is akin to that of a cult. Here is a man who has changed the way we all listen to music with iPod, who has shaken the music business with iTunes and the phone business with iPhone. Here is a man without whom 3D animation might have never taken off, or certainly would not have taken off the way it did thanks to Pixar. Here is a man who has made millions of lives so much easier by making technology seamless, intuitive, exciting and beautiful, instead of complicated, arcane, dull and ugly. The question remains open to me: which business figure can claim so many achievements? Whose influence has been greater? That’s why I struggled for so long to !nd appropriate words to summarize the essence of Steve Jobs, a genius, but also a man, an icon with %aws, full of paradoxes, a visionary who has sometimes proven dead wrong. I thought hard — until I realized Steve himself had found these words