This project report studies consumer buying behavior in shopping malls in Ludhiana City, India. It was submitted to Punjab Technical University by a student at Khalsa Institute of Management and Technology for Women to fulfill the requirements of a Master's degree in Business Administration. The report includes an introduction, literature review, objectives, research methodology, analysis and interpretation of results, conclusion, bibliography, and annexure.

1. P R O J E CT R E PO RT
On
“ A Study o f Co nsumer Buying Behavior in Sho pping
M alls In Ludhiana City”
S u b mi t t e d t o : -
P u n ja b Te c h n i c a l Un i v e r s i t y, J a l a n d h a r t h e f u l f i l l me n t o f t h e
r e q u i r e me n t o f t w o ye a r f u l l t i me d e g r e e o f M a s t e r s o f B u s i n e s s
A d mi n i s t r a t i o n
(Session 2010- 2012)
Submitted by:
Name
University Roll No.
K H A L S A I NS T I T UT E O F MA NA G E ME NT A ND
T E C H N O L O G Y F O R W O ME N
C I VI L L I N E S , L U DH I A NA

2. A C K NO W L E D G E ME NT
O n u r ow n
Na me o f t h e s t u d e n t
Un i v e r s i t y r o l l n o …

3. AB S T RA CT
ON UR OWN
Na me o f t h e s t u d e n t
Un i v e r s i t y r o l l n o …

4. CONTENTS
Sr No. Items Page No.
1. Introduction
2. Review of literature
3. Objectives
4. Research Methodology
5. Analysis and Interpretation
6. Summary and Conclusion
Bibliography
Annexure