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‫العليا‬ ‫االدارة‬ ‫في‬ ‫العشوائية‬ ‫القرارات‬ ‫مشكلة‬
(‫التامين‬ ‫إلعادة‬ ‫المصرية‬ ‫الشركة‬)
‫إشراف‬ ‫تحت‬
‫الدكتور‬ ‫األستاذ‬/‫النجار‬ ‫فريد‬
‫البحث‬ ‫مقدم‬
‫السيد‬/‫عثمان‬ ‫محمد‬ ‫ماهر‬
‫الحياة‬ ‫لتأمينات‬ ‫مصر‬ ‫شركة‬
‫التاسعة‬ ‫المجموعة‬
‫الفهرس‬
‫مقدمة‬
‫البحث‬ ‫اهداف‬
‫الشركة‬ ‫عن‬ ‫نبذة‬
‫القرار‬ ‫هذا‬ ‫مبررا‬ ‫الدمج‬ ‫قرار‬ ‫متخذ‬ ‫تصريحات‬
‫بواسطة‬ ‫المشكلة‬ ‫تحليل‬system thinking
‫بواسطة‬ ‫المشكلة‬ ‫تحليل‬‫الرباعي‬ ‫التحليل‬swot analysis
‫البحث‬ ‫خالصة‬
‫المراجع‬
‫ال‬‫مقدمة‬
‫ان‬‫من‬‫اهم‬‫اسباب‬‫التخبط‬‫االقتصادي‬‫الذي‬‫تشهدة‬‫الدولة‬‫من‬‫زمن‬‫طويل‬‫هو‬‫التخبط‬
‫والقرارات‬‫العشوائية‬‫وخاصة‬‫في‬‫لقرارات‬‫المصيرية‬‫المتربطة‬‫ببقاء‬‫او‬‫تصف‬‫ية‬‫الشركات‬
‫االستراتيجية‬‫بالدولة‬،‫واكبر‬‫مثال‬‫على‬‫ذلك‬‫هو‬‫موضوع‬‫البحث‬‫وهو‬‫القاء‬‫الض‬‫وء‬‫على‬
‫دورة‬‫حياة‬‫الشركة‬‫المصرية‬‫إلعادة‬‫التامين‬‫وهي‬‫الشركة‬‫المصرية‬‫الوحيدة‬‫إلعادة‬
‫التامين‬,‫حيث‬‫ان‬‫هذه‬‫الشركة‬‫تاسست‬‫عام‬1957...‫وظلت‬‫هذه‬‫الشركة‬‫هي‬‫الشركة‬
‫الوحيدة‬‫التي‬‫تقوم‬‫بإعادة‬‫التامين‬‫حيث‬‫كان‬‫يخصص‬‫لها‬‫حصة‬‫اجبارية‬‫من‬‫اعادة‬‫ا‬‫لتامين‬
‫من‬‫الشركات‬‫التي‬‫تعمل‬‫في‬‫السوق‬‫المصري‬‫على‬‫ان‬‫تقوم‬‫هذه‬‫الشركة‬‫بإادة‬‫تامي‬‫نها‬
‫خارجيا‬‫مما‬‫يحقق‬‫مكاسب‬‫فنية‬‫ومادية‬‫لسوق‬‫التامين‬‫المصري‬،‫اال‬‫ان‬‫االدارة‬‫الس‬‫ياسية‬
‫فجأة‬‫قررت‬‫التضحية‬‫بهذة‬‫الشركة‬‫بدون‬‫سبب‬‫منطقي‬‫وواضح‬‫حيث‬‫انها‬‫قررت‬‫ع‬‫ام‬
2006‫دمج‬‫الشركة‬‫المصرية‬‫إلعادة‬‫التامين‬‫وشركة‬‫مصر‬‫للتامين‬‫وشركة‬‫الشر‬‫ق‬
‫للتامين‬‫وشركة‬‫التامين‬‫االهلية‬‫في‬‫شركة‬‫واحدة‬
‫تابع‬...
‫ثم‬‫بعد‬‫سنتان‬‫تم‬‫اطالق‬‫مفاجاة‬‫تقسيم‬‫الكيانات‬‫فرعية‬‫متخصصة‬‫تتمثل‬‫في‬‫شركة‬
‫مصر‬‫للتامين‬(‫متخصصة‬‫في‬‫اللممتلكات‬)‫وشركة‬‫مصر‬‫لتامينات‬‫الحياة‬(‫م‬‫تخصصة‬
‫في‬‫تامينات‬‫الحياة‬)‫وشركة‬‫مصر‬‫إلدارة‬‫االصول‬‫العقارية‬(‫متخصصة‬‫في‬‫اد‬‫ارة‬
‫عقارات‬‫شركات‬‫التامين‬)
‫البحث‬ ‫اهداف‬
‫ان‬‫الهدف‬‫من‬‫البحث‬‫هو‬‫دراسة‬‫وضع‬‫السوق‬‫المصري‬‫في‬‫حالة‬‫وجود‬‫شركة‬‫اعادة‬
‫التامين‬‫المصرية‬‫وكذلك‬‫وضع‬‫السوق‬‫يعد‬‫قراردمج‬‫الشركة‬‫وخلو‬‫السوق‬‫من‬‫شرك‬‫ة‬
‫مستقلة‬‫إلعادة‬‫التامين‬‫وكذلك‬‫مدى‬‫جدوى‬‫او‬‫تاثير‬‫هذا‬‫القرار‬‫وضع‬‫في‬‫االعتب‬‫ار‬‫ان‬
‫هناك‬‫اتجاه‬‫في‬‫الدولة‬‫الى‬‫انشاء‬‫شركة‬‫جديدة‬‫إلعادة‬‫التامين‬‫تقع‬‫تحت‬‫الشركة‬‫ال‬‫قابضة‬
‫للتامين‬‫وهو‬‫ما‬‫يمثل‬‫عالمة‬‫استفهام‬‫كبيرة‬‫حول‬‫قرار‬‫دمج‬‫الشركة‬‫المصرية‬‫إلعا‬‫دة‬
‫التامين‬‫في‬‫شركة‬‫مصر‬‫للتامين‬‫عام‬2006‫وهل‬‫هو‬‫قرار‬‫صائب‬‫ام‬‫ال‬،‫ولو‬‫كان‬
‫قرارصائب‬‫فلماذا‬‫يتم‬‫االن‬‫انشاء‬‫شركة‬‫جديدة‬‫لتقوم‬‫بنفس‬‫الدور‬،
‫لهذا‬‫سنقوم‬‫بتحليل‬‫المشكلة‬‫والقرار‬‫للوصول‬‫الى‬‫تفسير‬‫او‬‫توضيح‬‫لهذا‬‫ال‬‫قرار‬.
‫الشركة‬ ‫عن‬ ‫نبذة‬
‫الشركة‬‫المصرية‬‫إلعادة‬‫التامين‬‫هي‬‫الشر‬‫كة‬
‫المصرية‬‫الوحيدة‬‫المتخصصة‬‫في‬‫اعادة‬
‫التامين‬‫التي‬‫تاسست‬‫عام‬1957‫وهي‬‫شركة‬
‫هيكلها‬‫التنظيمي‬‫يحتوي‬‫على‬‫ما‬‫يقرب‬‫من‬
250‫موظف‬‫في‬‫جميع‬‫التخصصات‬‫هذا‬‫وق‬‫د‬
‫اهتمت‬‫هذه‬‫الشركة‬‫بشكل‬‫كبير‬‫جدا‬‫بالق‬‫درات‬
‫البشرية‬‫بالشركة‬‫بحيث‬‫قدمت‬‫دورات‬
‫تدريبية‬‫كبيرة‬‫سواء‬‫داخل‬‫الدولة‬‫او‬‫خار‬‫جها‬
‫حيث‬‫وصلت‬‫التكلفة‬‫التدريبية‬‫للموظ‬‫ف‬
‫الواحد‬‫ما‬‫يفوق‬‫الـ‬100‫الف‬‫جنيه‬‫لما‬‫حصل‬
‫عليه‬‫من‬‫شهادات‬‫تدريبية‬،‫وتقوم‬‫هذه‬
‫الشركة‬‫باعادة‬‫تامين‬‫مبالغ‬‫كبيرة‬‫من‬
‫حصص‬‫التامين‬‫بالسوق‬‫المصري‬‫حيث‬‫ا‬‫نها‬
‫تحصل‬‫على‬‫حصص‬‫الزامية‬‫من‬‫الشركات‬
‫بالسوق‬‫المصري‬.
‫القرار‬ ‫هذا‬ ‫مبررا‬ ‫الدمج‬ ‫قرار‬ ‫متخذ‬ ‫تصريحات‬:
‫النشاط‬ ‫فى‬ ‫خسائر‬ ‫معدالت‬ ‫الشركة‬ ‫تكبد‬Net combined Ratio‫الدولية‬ ‫المعدالت‬ ‫من‬ ‫أعلى‬
‫التأمين‬ ‫إعادة‬ ‫مثل‬ ‫نشاط‬ ‫إلدارة‬ ‫المال‬ ‫رأس‬ ‫حجم‬ ‫غر‬ ِ‫ص‬
،‫ضعيفة‬ ‫نمو‬ ‫معدالت‬ ‫الشركة‬ ‫تحقيق‬
‫العربية‬ ‫الدول‬ ‫بعض‬ ‫من‬ ‫قائمة‬ ‫تأمين‬ ‫إعادة‬ ‫عمليات‬ ‫على‬ ‫الشركة‬ ‫اعتنماد‬
‫المتقدمة‬ ‫األسواق‬ ‫من‬ ‫تأمين‬ ‫إعادة‬ ‫عمليات‬ ‫اجتذاب‬ ‫على‬ ‫قدرتها‬ ‫وعدم‬.
‫بواسطة‬ ‫المشكلة‬ ‫تحليل‬system thinking
‫في‬‫ضوء‬‫هذه‬‫التصريحات‬‫من‬‫المسؤول‬‫االوحد‬‫عن‬‫هذا‬‫القرار‬‫يتضح‬‫لنا‬‫انه‬‫يقوم‬
‫بتوجيه‬‫قراراته‬‫من‬‫منطلق‬‫النتائج‬‫وليس‬‫بالنظر‬‫الى‬‫المسببات‬‫والعوامل‬‫الت‬‫ي‬‫ادت‬‫الى‬
‫تللك‬‫االسباب‬،‫وهو‬‫مخالف‬‫لما‬‫تنادي‬‫به‬‫نظم‬‫االدارة‬‫المتقدمة‬‫التي‬‫تقوم‬‫اساسا‬‫ع‬‫لى‬‫مبدأ‬
"‫معالجة‬‫سبب‬‫المشكلة‬‫وليس‬‫اثر‬‫المشكلة‬"‫وهو‬‫ما‬‫يسمى‬‫الـ‬system thinking
‫وهو‬‫ما‬‫يوضحه‬‫الشكل‬‫المرفق‬:
‫بواسطة‬ ‫المشكلة‬ ‫تحليل‬‫الرباعي‬ ‫التحليل‬swot analysis
‫الخالصة‬:
‫في‬‫ضوء‬‫ما‬‫سبق‬‫يتضح‬‫لنا‬‫انه‬‫كان‬‫يجب‬‫على‬‫المسئولين‬‫عن‬‫اتخاذ‬‫القرار‬‫ان‬‫يتبعوا‬
‫االسلوب‬‫العلمي‬‫في‬‫التعامل‬‫مع‬‫وضع‬‫الشركة‬‫في‬‫ذلك‬‫الوقت‬،‫حيث‬‫كان‬‫بنبغ‬‫ي‬‫ان‬‫يتم‬
‫اتبعا‬‫مبدا‬‫تحليل‬‫القوة‬‫الميدانية‬(force field analysis)
‫الذي‬‫يقوم‬‫على‬‫اساس‬‫تقوية‬‫القوة‬‫الدافعة‬‫للشركة‬‫من‬‫اداء‬‫ورؤية‬‫وجودة‬‫في‬‫العم‬‫ل‬‫على‬
‫حساب‬‫المعوقات‬‫التي‬‫تواجه‬‫تلك‬‫الشركة‬‫مثل‬‫ضعف‬‫راسمال‬‫او‬‫سياسات‬‫نقدية‬‫و‬‫خالفه‬
‫المراجع‬
‫كتاب‬‫تنمية‬‫المهارات‬‫السلوكية‬‫للتغير‬،‫اإلستراتيجى‬‫للدكتور‬/‫فريد‬‫النجار‬.
‫جريدة‬‫المال‬‫بتاريخ‬21‫اغسطس‬2016
‫تقرير‬‫النشاط‬‫السنوي‬‫للشركة‬‫القابضة‬‫عام‬2007
،،،، ‫والنجاح‬ ‫بالتوفيق‬ ‫االمنيات‬ ‫اطيب‬ ‫مع‬
‫البحث‬ ‫مقدم‬
‫عثمان‬ ‫محمد‬ ‫ماهر‬
‫الحياة‬ ‫لتأمينات‬ ‫مصر‬ ‫شركة‬

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