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Content Strategy for AllLessons learnt from working with an           small business            Mags Hanley            24/...
INTRODUCTION TO FORMUMSCHISWICK
Content strategy…1.   Is essential to the business2.   Needs to address more than one audience3.   Plans for the future4. ...
1. ESSENTIAL TO THE BUSINESS
1. ESSENTIAL TO THE BUSINESS
2. MORE THAN ONE AUDIENCE
Mums in Chiswick and surrounding areashttp://www.flickr.com/photos/davemorris/12187990/
Businesses in Chiswickhttp://www.flickr.com/photos/55935853@N00/2446508213/
Kate – the owner and editor of the site
3. PLAN FOR THE FUTURE
3. PLAN FOR THE FUTURE
4. KEEP REVIEWING THE TACTICAL
http://www.flickr.com/photos/moonlightbulb/5382842686/http://www.flickr.com/photos/paparutzi/2131995373/http://www.flickr....
http://www.flickr.com/photos/danmoyle/6601589893/
Thank you   Mags HanleyTwitter: magshanley
London Content Strategy Lightening talk - Content Strategy for All
London Content Strategy Lightening talk - Content Strategy for All
London Content Strategy Lightening talk - Content Strategy for All
London Content Strategy Lightening talk - Content Strategy for All
London Content Strategy Lightening talk - Content Strategy for All
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London Content Strategy Lightening talk - Content Strategy for All

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London Content Strategy Lightening talk - Content Strategy for All

  1. 1. Content Strategy for AllLessons learnt from working with an small business Mags Hanley 24/01/2012
  2. 2. INTRODUCTION TO FORMUMSCHISWICK
  3. 3. Content strategy…1. Is essential to the business2. Needs to address more than one audience3. Plans for the future4. Reviews the tactical
  4. 4. 1. ESSENTIAL TO THE BUSINESS
  5. 5. 1. ESSENTIAL TO THE BUSINESS
  6. 6. 2. MORE THAN ONE AUDIENCE
  7. 7. Mums in Chiswick and surrounding areashttp://www.flickr.com/photos/davemorris/12187990/
  8. 8. Businesses in Chiswickhttp://www.flickr.com/photos/55935853@N00/2446508213/
  9. 9. Kate – the owner and editor of the site
  10. 10. 3. PLAN FOR THE FUTURE
  11. 11. 3. PLAN FOR THE FUTURE
  12. 12. 4. KEEP REVIEWING THE TACTICAL
  13. 13. http://www.flickr.com/photos/moonlightbulb/5382842686/http://www.flickr.com/photos/paparutzi/2131995373/http://www.flickr.com/photos/stsaling/7747336/
  14. 14. http://www.flickr.com/photos/danmoyle/6601589893/
  15. 15. Thank you Mags HanleyTwitter: magshanley

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