1. Graphs from the
Executive Summary
Download full executive summary
here:
http://fipp.com/uploads/news/2014/FIPPDi
gitalFactbook_EXECUTIVESUMMARY_20141
5.pdf

2. INTRODUCTION
The biggest opportunities for media company revenue and content strategies for 2014 :
• Big Data analytics
• Paid content
• Native advertising
• Programmatic advertising
• Product development
• Tablets
• E-commerce
• Smartphones
Now in its third year, the FIPP World Digital Media Factbook presents research, data and analysis covering
digital media revenue and usership trends, including social media, video, tablets, smartphones, e-commerce,
apps, gaming, copyright and much more. The complete 240-page report will be launched on 22 September
2014.
The research comes from more than 60 contributing companies including: Adobe, comScore, Deloitte & Touche,
the Economist Intelligence Unit, Econsultancy, eMarketer, GfK, Global WebIndex, IDC, Kantar, KPMG, MAGNA
GLOBAL, Mary Meeker Digital Media Report, McKinsey, Nielsen, Pew, PricewaterhouseCoopers (PwC), Reuters
Institute Digital News Report, Saïd Business School, World Newsmedia Network (WNMN) and ZenithOptimedia.

3. This presentation…
… contains the most informative graphs from the World Digital Media Factbook 2014
1. Global Media Advertising Mix
2. Contribution to global growth in ad spend (per medium)
3. Global mobile advertising vs global mobile app advertising 2008-2013
4. Top 10 global websites – March 2014
5. Top marketing priorities for global businesses in 2013
6. Plans to increase digital marketing budgets in 2014
7. Global programmatic spend 2011-2017 (in US$)
8. Global programmatic market share 2011-2017 (%)
9. Global mobile m-commerce growth
10. Global tablet m-commerce growth
11. Global online e-commerce growth

4. This presentation…
… contains the most informative graphs from the World Digital Media Factbook 2014
12. Mobile internet usage as a % of web usage
13. Global connected device shipments, marketshare 2013-2017
14. Global demographics mobile internet users
15. Global demographics tablet users
16. Digital hotspots 2014
17. Apps downloaded and used in the passed month, 2013
18. News apps usage on smartphone and tablets, by age
19. Total global magazine revenue, 2009-2018 (print/digital)
20. Global share of ad spend, by medium
21. TV-time spent by device (Millenials vs Non-Millenials)
22. Credible news sources for millenials worldwide

27. Download full executive summary
here:
http://fipp.com/uploads/news/2014/FIPPDi
gitalFactbook_EXECUTIVESUMMARY_20141
5.pdf