The Art of Scrum - Agile Principles in ‘Sun Tzu's Art of War’ A BA perspectiv...
Sun Tzu & His Contributions to Entrepreneurship
1. SUN TZU
&
HIS CONTRIBUTIONS TO ENTREPRENEURSHIP
MA. ELSIE M. DIMAANO,MD
AGSB MBAH 10 B
2. WHO WAS SUN TZU
• born in 544BC in Qi of ancient China
• Family was a member of the Shi class, an ancient class of
aristocrats
• a Chinese military general, strategist and philosopher serving
under King Helü of Wu
• believed to be the author of The Art of War, an influential
ancient Chinese book on military strategy and the
foundation of strategy for the military and business
3. KING OF WU’S TEST
• train 180 concubines into soldiers
• ordered the execution of the king's two favored concubines, to the king's
protests after they giggled and did not follow Sun Tzu’s command when
the latter reiterated the command for the 2nd time
• He explained that if the general's soldiers understood their commands
but did not obey, it was the fault of the officers
• Sun Tzu also said that, once a general was appointed, it was his duty to
carry out his mission, even if the king protested
• aware of the costs of further frivolity, performed their maneuvers
flawlessly
4. THE ART OF WAR
• one of the most widely read
military treatises written during
the so-called Warring States of
ancient China
• presents a philosophy for
managing conflicts and winning
battles
• interpreted in the context of
Taoist thought and practice
5. HOW POWERFUL IS THE BOOK
THE ART OF WAR
Qin Shi Huang
(emperor of a unified China) General Vo Nguyen Giap
7. THE 13 CHAPTERS OF THE ART OF WAR
CHAPTER Lionel Giles (1910)
I Laying Plans
II Waging War
III Attack by Stratagem
IV Tactical Dispositions
V Energy
VI Weak Points and Strong
VII Maneuvering
VIII Variation of Tactics
IX The Army on the March
X Terrain
XI The Nine Situations
XII The Attack by Fire
XIII The Use of Spies
8. PARALLELISM
WAR ENTREPRENEURSHIP
• dynamic, fast-paced, and • dynamic, fast-paced, and
requires an effective and requires an effective and
efficient use of scarce efficient use of scarce
resources resources
9. SUN TZU (Ch 1) ENTREP
General = Commander P Leadership
A
LEADER LEADER
R
Heaven = Season =
Weather
A Outside Forces/ Variables:
Market, Fashion, Economy
L
EXTERNAL EXTERNAL
FORCES
Ground = Earth = Terrain in
L FORCES
Constants: geography,
the scene of action E roads, etc
CURRENT L SITUATION
Moral Law = WAY
I Mission, Goal
Believing what you are doing is right &
worth fighting for S
INTERNAL M INTERNAL
FORCES = Doctrine
Law = Method FORCES
Organization, Control, Work
ethic, Time management (Culture,
& Discipline Guiding Policies, Methods)
Principle
WITHIN YOUR
10. KEY CONCEPTS
Fundamental Factors Governing War
The Leader
The External Forces
The Internal Forces
Always look to advance your position
o Only go to battle when you will win.
13. TRAITS OF A LEADER
CHAPTER 1
• Knowledge /Wisdom
• Sincerity
• Benevolence (Ch 10)
• Strictness / Discipline (Ch
9)
• Courage: must be able to
face dangers
14. TRAITS OF A LEADER
• Right character
• Work to make nation
stronger and put its needs
before his own
•Make the right decision
Weigh situation
Know current sate
15. COMPETENCIES OF A LEADER
• Know when to fight and
when not to
Strike only when situations
assure victory
• When he sees opportunity,
acts swiftly and decisively
16. COMPETENCIES OF A LEADER
• Lead by example
• Motivate troops / men
• Share soldier’s / employees
trials
• Provide clear directions
17. SUN TZU DANGEROUS ENTREP
FAULTS OF THE GENERAL (Ch 8)
Recklessness Recklessness (lack of
leading to thought & empathy)
destruction
P
Cowardice leads to A Cowardice = “analysis from
capture
R desk” ( hypothesis; assumptions)
A
L Hasty Temper (rejection of
Hasty Temper
(provoked by insults) L critique which exposes chinks in the
armor )
E
L
Delicacy of honor Delicacy of honor
(sensitive to shame) I (afraid to
ask because of shyness or
S
em barrassment
M
Over solitude for his
Over-solitude (too much
attention to detail; analysis paralysis)
mean exposes him to worry & trouble
19. WINNING WHOLE (Ch 3)
• Philosophy of winning without
fighting
• Succeed with your resources and
your objective intact
– winning with the least damage
and swiftest resolution; did not
advocate sacrificing lives or
exhausting treasury
– Capture your market! in such a
way that your market is not
destroyed in the process
market that are underserved
avoid a price war: leaves the
market drained of profits
20. AVOID STRENGTHS & ATTACK
WEAKNESSES
• How to find the best path to An army may be likened to
water. Just as water
the goal avoids heights and always
flows downhill, an army
will always avoid the
enemy’s strengths and
• Focus on the competition’s attack him where he is
weak. And like water
weaknesses / vulnerabilities whose flow is adapted to
the nature and form of the
which maximize our gains ground, an army will have
while minimizing the use of to adapt to the nature and
situation of the enemy.
resources hence increasing And just as water has no
immutable form, in battle
profit there are no immutable
conditions. He who
achieves victory by
adapting his tactics to the
situation of the enemy can
be divine.
Sun Tzu (Ch 7)
21. INDIRECT METHODS OF FIGHTING TO SECURE VICTORY
Indirect tactics, We cannot enter into alliances
efficiently applied,… until we are acquainted with
unending as the flow of the designs of our neighbors
rivers and streams…
Sun Tzu (Ch 7)
There are not more
than five musical
notes, yet the
combinations of these
five give rise to more
melodies than can ever
be heard
Sun Tzu By building strong alliances,
(Ch 5) moves of competitors can be
limited
22. SHAPING THE ENEMY
SUN TZU ENTREPRENEURSHIP
• Whoever is first in the field and • This refers to taking control of
awaits the coming of the enemy, the situation or market place /
will be fresh for the fight; PTM and the ability to change
whoever is second in the field and the rules of the contest and
has to hasten to battle will arrive making the opponents conform
exhausted. to your desires and actions
• Therefore the clever combatant
imposes his will on the enemy, but By controlling strategic points in
does not allow the enemy's will to the industry, you will be able to
be imposed on him … call the tune to which your
competitors dance (Jose Lontoc)
• Hold the enemy’s fate in your
hands (Chap 6)
23. TREATMENT OF THE ENEMY
(Ch 2)
• Captured soldiers should be
kindly treated and kept
• Use conquered foe to augment
one’s own strength
(Ch 11)
• For the men of Wu and the men
of Yueh are enemies; yet if they
are crossing a river in the same
boat and are caught by a storm,
they will come to each other's
assistance just as the left hand
helps the right
25. FOREKNOWLEDGE (Ch 13)
• deep understanding of the
enemy, his capabilities and
environment (Ch 3, 9)
• sound information
• proactive elicitation
• Spies (Ch 13)
• Develop a network that can
provide information and
establish a method of
processing information
26. BENCHMARKING (Ch 6) FLEXIBILITY (Ch 6)
• Carefully compare the • Do not repeat the tactics
opposing army with your which have gained you
own, so that you may one victory, but let your
know where strength is methods be regulated by
superabundant and the infinite variety of
where it is deficient. circumstances
• the soldier works out his
victory in relation to the
foe whom he is facing
31. IN A NUTSHELL
Sun Tzu gave us timeless , relevant, and
simplified principles of STRATEGIC
THINKING which can be applied in the
various facets of our lives. Whether it is
business or our personal life, we have to think
strategically and tactically as we plan and
maneuver forward.
33. REFERENCES
• http://www.sonshi.com/why_nj.html
• http://en.wikipedia.org/wiki/Sun_Tzu
• http://en.wikipedia.org/wiki/The_Art_of_War
• http://www.artofwarsuntzu.com
• http://www.fightingarts.com/reading/article.php?id=500
• http://history.cultural-china.com/en/37H8481H13122.html
• http://www.learntheartofwar.com/
• http://www.joenewbert.com
• Images from the net