Roger Martin's presentation at the Unfinished Business lecture series, hosted by Strategic Innovation Lab at OCAD and sponsored by Torch Partnership.

1. The Design of Business
Why Design Thinking is
the Next Competitive Advantage
Roger Martin, Dean
Rotman School of Management
University of Toronto

2. Our Path of Understanding
Mystery Heuristic Algorithm Code
Mystery
01100111001

3. Our Path of Understanding
Mystery Heuristic Algorithm Code
Mystery
Heuristic
01100111001

4. Our Path of Understanding
Mystery Heuristic Algorithm Code
Mystery
Heuristic
01100111001
Algorithm

5. Our Knowledge Funnel
Mystery Heuristic Algorithm Code
Mystery
Heuristic
01100111001
Algorithm

6. A Fundamental Predilection Gap
Analytical Thinking Intuitive Thinking
100% Reliability 100% Validity

7. Bridging the Fundamental Predilection Gap
Design Thinking
100% Reliability 100% Validity

8. Designing in Hostile Territory
5five productive steps

9. Leveraging Design in Business
5five productive steps