2. Tata Profile: India’s Largest business group Diverse businesses in 7 sectors International income 61% of Group Revenue Operations in over 80 countries Products and services exported to 85 countries Largest employer in private sector: over 300000 employees
3. PURPOSE: Attain leadership through business excellence in the sectors we operate in, while upholding our values and integrity, to improve the quality of life of the communities we serve. CORE VALUES: Integrity, understanding, excellence, unity and responsibility.
32. Tata Motors: Established: 1945 Market Cap: Rs 6.763cr/$1.4bn India’s largest automobile company by revenue Leadership position in commercial vehicles Global no.4 in M&HCV trucks; No.2 in buses No.3 in Passenger car vehicles in India Strong subsidiaries/associates Tata Daewoo, Hispano , Telcon , Tata Technologies, European Technical centre in UK and Tata motors Thailand Thrust on growing International Presence
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40. Suggested Strategies Product differentiation by means of space, efficiency, comfort and luxury Segment penetration (Tata Nano) Cost Leadership Backward Integration Contingency Plan Partnering with Global Brands
60. Tata Indicom Services-Fixed/mobile,voice/data/VAS Segments-Carriers, corporate, SME and individuals Networks-Domestic and International Established 1995 Pan-India 3G ready CDMA network 6bn commitment Entering GSM services shortly 32m customers India’s largest branded telecom retail chain Objective: 80m customers by 2013
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62. Current strategies JV with foreign players like NTT DOCOMO of Japan, which provides them global exposure. And also Aggressive promotion tools like discounted call charges Pioneer of plans like 1 paisa per second The Limca Book of Records 2007 edition for being the First telecom operator in India to inaugurate 100 TrueValue Shoppes (TVS) across the nation on a single day. The addition of Youth Brand i.e. Virgin Mobiles has increased the value of TTSL.
63. Future Strategies Since it is penetrated only in urban areas, it needs to focus on rural penetration. With existence of cut throat competition , the TTSL shall adopt customer centric plans. The Number portability has further added to the baskets of problem. Now for TTSL, the most important factor is its customer loyalty It shall provide the value added services so that customer can be retained.