O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Brand Audit<br />
Primary Research<br />Brand Recall<br />Brand Image<br />100 Respondents<br />Brand Preference<br />Brand Opportunities<br...
Demographics of the Respondents<br />
HISTORY<br />TRANSITION<br />
1946<br />1957<br />Kaira Cooperative<br />AMUL<br />
PRODUCT MIX<br />
Brand Recall<br />AMUL<br />
MATCH<br />AMUL<br />Eat Healthy, Think Better<br />MOTHER DAIRY<br />Utterly Butterly Delicious<br />BRITANNIA<br />Healt...
Competition<br />
POINTsOF Parity<br /><ul><li>Yellow Packaging
Lot Sizes
Price</li></li></ul><li>POINTsOF Difference<br /><ul><li>Print Ads: Satire comments on recent happenings
Quality: Purity of the Product
Nation-wide presence
Recent marketing campaign: Asli Taste, Asli Butter</li></li></ul><li>www.amul.com<br />
<ul><li>First Mover advantage
Market Leader
USP- taste
Outdoor Media
Broadcast Media
Internet
Low cost- affordable
High quality
Long time survivors
Network of 3500 Distributors
500,000 retail outlets
Próximos SlideShares
Carregando em…5
×

Amul:Brand Audit

7.848 visualizações

Publicada em

This is presentation being presented by Shivi Aggarwal, Ankita Maheshwari, Harsh Sanchay Grover and Madhusudan Partani Students of FORE School of Management ( FMG-18).

It attempts to measure Brand Equity of AMUL- Taste of India.

Publicada em: Negócios
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • could you mail me this presentation at swapna_trip@rediffmail.com
    thanks
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Structured
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Amul:Brand Audit

  1. 1. Brand Audit<br />
  2. 2. Primary Research<br />Brand Recall<br />Brand Image<br />100 Respondents<br />Brand Preference<br />Brand Opportunities<br />Brand Loyalty<br />Brand Personality<br />
  3. 3. Demographics of the Respondents<br />
  4. 4. HISTORY<br />TRANSITION<br />
  5. 5. 1946<br />1957<br />Kaira Cooperative<br />AMUL<br />
  6. 6. PRODUCT MIX<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. Brand Recall<br />AMUL<br />
  13. 13. MATCH<br />AMUL<br />Eat Healthy, Think Better<br />MOTHER DAIRY<br />Utterly Butterly Delicious<br />BRITANNIA<br />Healthier than Butter<br />NUTRALITE<br />The Creamier, Tastier Butter<br />
  14. 14. Competition<br />
  15. 15.
  16. 16.
  17. 17. POINTsOF Parity<br /><ul><li>Yellow Packaging
  18. 18. Lot Sizes
  19. 19. Price</li></li></ul><li>POINTsOF Difference<br /><ul><li>Print Ads: Satire comments on recent happenings
  20. 20. Quality: Purity of the Product
  21. 21. Nation-wide presence
  22. 22. Recent marketing campaign: Asli Taste, Asli Butter</li></li></ul><li>www.amul.com<br />
  23. 23. <ul><li>First Mover advantage
  24. 24. Market Leader
  25. 25. USP- taste
  26. 26. Outdoor Media
  27. 27. Broadcast Media
  28. 28. Internet
  29. 29. Low cost- affordable
  30. 30. High quality
  31. 31. Long time survivors
  32. 32. Network of 3500 Distributors
  33. 33. 500,000 retail outlets
  34. 34. Amul Parlors, Cyber stores</li></li></ul><li>Outdoor Media: <br />Hoardings/Billboards<br />
  35. 35. Broadcast Media: <br />Television<br />
  36. 36. Print Media : Newspapers, General Interest Magazines<br />
  37. 37. Internet : Independent websites ,Portals<br />
  38. 38. BRAND IMAGE<br />MATCH<br />AMUL<br />MOTHER DAIRY<br />BRITANNIA<br />
  39. 39. BRAND Loyalty<br />
  40. 40. Cheerful<br />Culture Oriented<br />Reliable<br />Traditional<br />MENTAL MAP<br />Family Oriented<br />Healthy<br />Fun Loving<br />Youthful<br />
  41. 41. BRAND Personality<br />
  42. 42. Cheerful<br />Culture Oriented<br />Reliable<br />Traditional<br />BRAND MANTRA<br />Family Oriented<br />Healthy<br />Fun Loving<br />Youthful<br />
  43. 43. Simple, Indian, <br />Taste, Quality<br />Physique<br />Personality<br />Gregarious, Friendly<br />Co-Operative, Sharing<br />Brand Prism<br />Relationship<br />Culture<br />Value oriented<br />Fun Loving, Proud Indian<br />Self Image<br />Reflection<br />
  44. 44. Brand<br />Resonance<br />Taste Aroma<br />Nutritional Value<br />Availability Price<br />Loyal set of customers<br />Sense of attachment <br />Consumer<br />Judgement<br />Consumer<br />Feelings<br />Good<br />Cheerful, fun loving<br />Values and Ethics<br />Amul : Delivering great quality products since many years<br />Awareness level is very high<br />Brand Recall is 100%<br />Butter = Amul<br />Emotional connect : High<br />Bond with the motherland<br />Brand <br />Imagery<br />Brand <br />Performance<br />Brand Salience<br />
  45. 45. Recommendations<br />
  46. 46. THANK You<br />Presented By:<br />Ankita Maheshwari 91007<br />H. Sanchay Grover 91021<br />MadhusudanPartani 91029<br />RajatRathore 91042<br />ShiviAggrawal 91051<br />

×