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chapter 1
An Overview
of
International
Business
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
International Business, 6th Edition
Griffin & Pustay
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What Is International
Business?
• Business transactions between
parties from more than one country
• Parties may include:
– Private individuals
– Individual companies
– Groups of companies
– Governmental agencies
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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How Does International Business
Differ from Domestic?
• Currency conversion
• Legal systems
• Culture
• Availability of resources
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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International
Business Activities
• Exporting and Importing
• International Investments
• Licensing, Franchising, and
Management Contracts
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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Figure 1.1 Exports as a % of GDP
82.9
39.7
31.8
28.8
21.4
17.8
10.8
14.5
27.1
35.7
75
44.1
90
80
70
60
50
40
30
20
10
0
Thailand
Germany
Netherlands
China
Canada
Mexico
United Kingdom
France
India
Japan
Brazil
United States
Percentage of GDP
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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Figure 1.2 World Exports
as a % of World GDP
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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Figure 1.3 Foreign Direct
Investment Relative to World GDP
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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The Era of Globalization
Globalization: the inexorable integration
of markets, nation-states, and
technologies…in a way that is enabling
individuals, corporations and nation-states
to reach around the world farther,
faster, deeper, and cheaper than ever
before
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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Contemporary Causes of
Globalization
Strategic Imperatives
• To leverage core competencies
• To acquire resources and supplies
• To seek new markets
• To better compete with rivals
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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Environmental Change and
Globalization
Changes in
Political
Environments
Technological
Changes
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
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Why Study International
Business?
• Large organizations
• Foreign-owned subsidiaries
• Small businesses
• Competitors
• Business techniques and tools
• Cultural literacy
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall
Notas do Editor
Domestic business involves transactions occurring within the boundaries of a single country, while international business transactions cross national boundaries. In addition, the countries may use different currencies, forcing at least one party to convert its currency for another. The legal systems may vary or even be incompatible. The cultures may differ and the resources may vary. For example, one country may be rich in natural resources, but poor in skilled labor. Still, the basic skills and knowledge needed to be successful are generally similar whether one is doing business domestically or internationally.
These three international business activities will be presented on the following slides.
Large organizations are likely to have international operations or at least be affected by the global economy.
Student may work for a company that is owned by a foreign subsidiary.
Small businesses are growing their businesses by selling in foreign markets, using foreign-made materials, and competing with foreign firms.
Studying international business helps students to compete with students from other countries.
It is also important for staying abreast of the latest business techniques and tools, such as JIT systems.
Lastly, studying international business helps students to become culturally literate, meaning that they can better understand and appreciate the similarities and differences of the world’s people.