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Flipkart

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A quick look into any success story shows a path breaking idea at the heart of the tale. Flipkart is no exception. It is not the idea itself but the conviction to convert ideas into action and action into results is what defines a true success story. Measured by that yardstick, Flipkart has been a hugely successful.

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Flipkart

  1. 1. T Marketing Insight
  2. 2. MARKETING INSIGHT FLIPKART HAS GROWN BY LEAPS AND BOUNDS SINCE ITS LAUNCH IN 2007. FLIPKART, FOUNDED BY SACHIN BANSAL AND BINNY BANSAL , FIRST BEGAN SELLING BOOKS ONLINE AND SLOWLY, STEADILY EXPANDED ITS HORIZONS.
  3. 3. MARKETING INSIGHT THE VERY FIRST PRODUCT THAT FLIPKART SOLD WAS BOOK ‘LEAVING MICROSOFT TO CHANGE THE WORLD’.
  4. 4. MARKETING INSIGHT SINCE THEN, THERE WAS NO LOOKING BACK FOR THE FOUNDERS OF INDIA’S NUMBER ONE ONLINE MARKETPLACE. IN APRIL 2016, SACHIN BANSAL AND BINNY BANSAL WERE NAMED IN 100 MOST INFLUENTIAL PEOPLE BY TIME.
  5. 5. MARKETING INSIGHT FLIPKART HAS ALSO STRENGTHENED ITS OPERATIONS AND NETWORK BY ACQUIRING VARIOUS PLATFORMS SUCH AS MYNTRA , JABONG , PHONEPE , ETC.
  6. 6. MARKETING INSIGHT THERE WAS A TIME WHEN FLIPKART USED TO OPERATE FROM AN OFFICE, WHICH HAD A RENT OF AROUND RS 8,000 PER MONTH AND IT HAD NO POWER BACKUP, NO AC, AND ALMOST NO-WINDOWS.
  7. 7. MARKETING INSIGHT SACHIN BANSAL IS AN AMAZING GAMER. BACK THEN, IF YOU BEAT HIM, THE DINNER WAS ON HIM
  8. 8. MARKETING INSIGHT DURING BIG BILLION DAY, SACHIN, BINNY, PUNIT AND OTHERS DELIVERED THE PRODUCTS TO SOME OF THE CUSTOMERS.
  9. 9. MARKETING INSIGHT FLIPKART BECAME THE FIRST INDIAN COMPANY APP TO CROSS 50 MILLION DOWNLOADS ON PLAY STORE
  10. 10. MARKETING INSIGHT INTERNALLY, FLIPKART HAS A ‘SELLER FRAUD DETECTIVE TEAM’, WHO PLACE ORDERS TO CHECK HOW THE SELLER BEHAVIOR IS AND HAVE KICKED OUT FRAUDULENT SELLERS.
  11. 11. MARKETING INSIGHT BINNY WAS ACTUALLY REJECTED TWICE BY GOOGLE, BEFORE HE JOINED AMAZON. SACHIN AND BINNY HAD ACTUALLY CROSSED EACH OTHER’S PATH THRICE BEFORE THEY STARTED FLIPKART.

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