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Cartographie agile pour la Gestion des Produits - Agile France 2011 - Mack Adams

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Présentation du conférence Agile France 2011 sur Le Cartographie Agile de la Gestion de Produit.

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Cartographie agile pour la Gestion des Produits - Agile France 2011 - Mack Adams

  1. 1. Cartographie agile pour la Gestion des produits <br />Étendre agile au-delà du développement, afin de maximiser agile dans le développement<br />ADAMS, Mack<br />Agile Coach & Senior Program Manager, AXWAY<br />Email : madams@axway.com / mack@mackadams.org<br />Twitter : @mackaraja<br />LinkedIn : http://www.linkedin.com/in/mackcadams<br />Blog : http://www.false-deadlines.com<br />
  2. 2. Objectifs<br />Vous convaincre d’élargir agile au-delà du développement, afin de maximiser agile dans le développement, pour que vous puissiez avoir plus de succès avec votre création et vente de produit.<br />Grandes Lignes:<br />«Agile & Product Management»<br />«Agile Chartering»<br />«User Story Mapping»<br />
  3. 3. Contexte<br /><ul><li>Éditeur logiciel français
  4. 4. Chiffres d’affaires: €208M en 2010
  5. 5. «B2B Integration», «Managed File Transfer», etc.
  6. 6. Services financiers, automobile, santé, etc.
  7. 7. 8 centres d’édition
  8. 8. France (Paris / Annecy), Etats-Unis (Redwood City / Phoenix), Allemagne, Roumanie, Bulgarie, Inde
  9. 9. 650 personnes</li></li></ul><li>Les différentes couches produit<br />Stratégie d’entreprise<br />Portefeuille<br />Vision<br />Version<br />Itération<br />Item<br />
  10. 10. Agile + Product Management<br />Projettypique ‘Agile’<br />Product Owner = Product Manager<br />Projetcomplexeoudistribué<br />Product Owner ≠ Product Manager<br />Les solutions Agile viennentsouvent du développement, pour addresser uneproblematique de Product Management<br />http://www.enthiosys.com/images/A09_ProdMgr_ProdOwner_Dilemma.pdf<br />
  11. 11. Agile + Product Management…?<br />Marché, Clients<br />Équipe R&D<br />
  12. 12. Les rôles<br />Product Strategist <br />Product Marketing Manager<br />Product Manager<br />Product Owner<br />Technical Product Manager<br />Requirements/Business Analyst<br />Marché, Clients<br />Équipes R&D<br />
  13. 13. Scalabilité<br />Product Manager<br />Soutientplusieurs Product Owners<br />Vuestratégique des clients, analyse du marché, rentabilité<br />Product Owner (ou Requirement Analyst)<br />Expert domain local dansl’équipe; hautementdisponible<br />Construction des “User Story”, cibléesurl’itération<br />«Just enough» documentation<br />Les documents ne remplacent pas les conversations<br />
  14. 14. Pragmatic Marketing Framework<br />
  15. 15. Adapted Pragmatic Marketing Framework<br />http://www.enthiosys.com/images/A09_ProdMgr_ProdOwner_Dilemma.pdf<br />
  16. 16. «Practices for Scaling Lean & Agile Development» Larman / Vodde<br />http://qconlondon.com/dl/qcon-london-2011/slides/CraigLarman_ScalingLeanAgileLargeMultisiteOrOffshoreDelivery.pdf<br />
  17. 17. Agile Chartering<br />Stratégie d’entreprise<br />Portefeuille<br />Vision<br />Version<br />Itération<br />Item<br />
  18. 18. Découvrir un produit qui sera… …rentable, utile et faisable<br />“Il ne sert a riend’avoirunebonneéquiped’ingénieurs, si on ne leurdonne pas à réaliser un produit qui mérite d’être construit.”<br />
  19. 19. Elements du Chartering<br />Vision Produit<br />Analyse de rentabilité<br />Scope & Objectives<br />« Minimum Marketable Features »<br />« Minimum Viable Product »<br />Conception de l’expérienceutilisateur<br />Architecture Technique<br />Structure et approches du programme, projet<br />Adapter à votrecontexte<br />http://www.pragprog.com/magazines/2010-10/way-of-the-agile-warrior<br />
  20. 20. Léger, collaborative et visuel<br />«Stakeholders » diverses<br />R&D, Product Management, Product Marketing, Distribution, Sécurité, Clients Clés, etc.<br />Collaborative, transparent<br />Clarifier les hypothèses & attentes<br />Construire un état de confiance<br />Partage les décisionsdifficiles<br />Format<br />Diapositives; éviter les documents lourds<br />Visuel, et le plus simple que possible<br />
  21. 21. N-Date<br />N – 2 mois<br />Iteration 0 <br />Sélectionner MMFs <br />Chartering Roadmap<br />N – 1 sm<br />N – 2 sm<br />N – 3 mois<br />DémarrerDév<br />Construire Backlog <br />Démarrer Chartering<br />User Story Mapping<br />Kick-off équipes R&D<br />Cycle itératif<br />MMFs sélectionnés + priorisés<br /> Vision Produit<br />
  22. 22. …Dilbert estdans le vrai<br />
  23. 23. User Story Mapping<br />Crée par Jeff Patton<br />http://www.agileproductdesign.com<br />http://www.cardmapping.com<br />
  24. 24. User Story Mapping<br />Stratégie d’entreprise<br />Portefeuille<br />Vision<br />Version<br />Itération<br />Item<br />
  25. 25. User Story Mapping<br /><ul><li>Backlog à deux dimensions, qui visualise la structure
  26. 26. Release Planning et Story Splittingsur l’ensemble
  27. 27. Développement itératif et incrémental</li></ul>user<br />activité<br />temps<br />tâche<br />Sous-tâche, ou<br />détails de la tâche<br />© 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com<br />
  28. 28. time<br />necessité<br />User Story Mapping<br /><ul><li>L'épine dorsale (backbone) de l’application est la liste des activités essentielles prises en charge par cette application.
  29. 29. Le squelette ambulant (walkingskeleton) est le logiciel construit prenant en charge le plus petit nombre des tâches nécessaires parmi l’ensemble des fonctionnalités.</li></ul>L’épinedorsale<br />Le squelette ambulant<br />© 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com<br />
  30. 30. User Story Mapping<br />temps<br />nécessaire<br />première release<br />très<br />intéressant<br />deuxième release<br />optionalité<br />troisième release<br />optionnel<br />© 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com<br />
  31. 31.
  32. 32.
  33. 33. User Story Mapping<br />
  34. 34. 1, 2, 3…<br />Évoluerdans le modèle de «Product Management» afin de soutenirune R&D agile, et vice versa.<br />Approche de Chartering léger, collaboratif et visuel<br />«User Story Mapping» pour créerune backlog incrémentale et itérative<br />
  35. 35. Cartographie agile pour la Gestion des produits <br />Étendre agile au-delà du développement, afin de maximiser agile dans le développement<br />ADAMS, Mack<br />Agile Coach & Senior Program Manager, AXWAY<br />Email : madams@axway.com / mack@mackadams.org<br />Twitter : @mackaraja<br />LinkedIn : http://www.linkedin.com/in/mackcadams<br />Blog : http://www.false-deadlines.com<br />

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