1. KISAN CALL CENTER (KCC) 2. FARMER FIELD SCHOOL (FSS) 3. NATIONAL AGRICULTURE INNOVATION PROJECT (NAIP) 4. MARKET LED EXTENSION 5. CURRENT APPROACH IN EXTENSION _____________________________________________________________ Sunil Kr. Meena M.Sc Extension Education Dr. PDKV Akola (Ms)

1. Dr. Panjabrao Deshmukh Krishi Vidyapeeth Akola (Ms.)
Course No.:- EXTN-501
Course Title:-Development Perspectives Of Extension Education
Submitted To:-
Dr.P.P. Bhople
(Associate Professor)
Submitted By
Sunil Kr. Meena

2. OUTLINE OF PRESENTATION
1. KISAN CALL CENTER (KCC)
2. FARMER FIELD SCHOOL (FSS)
3. NATIONAL AGRICULTURE INNOVATION PROJECT (NAIP)
4. MARKET LED EXTENSION
5. CURRENT APPROACH IN EXTENSION

3. 1.KISANCALLCENTER
PROBLEM
SOLUTION

4. This Is INDIVIDUAL CONTACT Method.
The Department of Agriculture & Cooperation, Ministry of Agriculture,
GOI, launched KISSAN CALL CENTER on January 21, 2004 across the
country to deliver extension services to the farming community.
 The purpose of these call centers is to respond to issues raised by
farmers, instantly, in the local language.
 Queries related to agriculture and allied sectors are being addressed
through these call.
 Replies to the farmer’s queries are given in 22 local languages.

5.  Continuous two-way interaction among the farmers and
Agricultural Scientists is most critical component of
Agricultural Extension.
 Toll free number:- 18001801551 through out the country.
 Service period:- 6am -10pm during working days except on
Sunday and holidays.
 Beyond these hours call are attended in IVRS mode.

7. Farmer Call To KCC
Level-1 GRADUATE PICK UP THE CALL
DATA CAPTURE PERSONAL DETAILS
IF THE QUERY NOT RESOLVED ANSWER THE QUERY
TECHNICAL QUERY
FORWARD TO LEVEL-2
CLOSED THE CALL WITH CLOSING
PHRASE
IF QUERY NOT RESOLVED
IF THE QUERY RESOLVED
INFORM THE CALLER WE
SHALL BACK TO HIM WITH
DETAIL IN 72 Hrs
FORWARD THE CALL TO LEVEL-3

8. 2. FARM FIELD SCHOOL

9.  The Farmer Field School (FFS) is a group-based learning process that has
been used by a number of governments, NGOs and international agencies
to promote Integrated Pest Management (IPM).
The first FFS were designed and managed by the UN Food and Agriculture
Organization in Indonesia in 1989 since then more than two million farmers
across Asia have participated in this type of learning.
A farmer field school is a school without walls.
Farmer Field school is Non-formal Education.

10. Farmer Field School are a way of disseminating technical
information based on participatory and interactive learning
approach.
This is seasons long training programme to impart training
to the farmer for one day in a week throughout the season.
Learning by Doing.
Field oriented and farmer centered programme.

11. IDENTIFICATION OF VILLAGE
COLLECTION OF VILLAGE DETAILS
VILLAGE VISIT TO, MEET THE LOCAL LEADERS
SELECTION OF INTERESTED FARMERS
ORGANIZE PLANNING MEETING
CONDUCT OF FFS SESSION
STEPS OF FFS ESTABLISHED

12. 3.NationalAgricultureInnovationProject(NAIP)
Launched In Year:- 2006
BY:- Govt Of India
Credit Support :- WORLD BANK
OPERATING OF THE PROJECT:- ICAR

13. OVERALL OBJECTIVE OF THE NAIP
To facilitate an accelerated and sustainable transformation of the
Indian agriculture so that it can support poverty alleviation and income
generation through collaborative development and application of
agricultural innovations by the public organizations in partnership with
farmer’s groups, the private sector and other stakeholders.

14. The specific objectives :-
 To build the critical capacity of the ICAR as a catalyzing agent for
management of change in the Indian NARS
 To promote ‘production to consumption systems research’ in priority areas/
themes to enhance productivity, nutrition, profitability, income and
employment
 To improve livelihood security of rural people living in the selected
disadvantaged regions through technology-led innovation systems,
encompassing the wider process of social and economic change covering all
stakeholders
 To build capacity to undertake basic and strategic research in frontier areas
to meet challenges in technology development in the immediate and

15. 4. MARKETLED EXTENSION
Identified Need And Wants
Offering Service

16. According to Kaleel, 2007
Market Led Extension is the market ward oriention of
agriculture through extension include agriculture and economic is the
perfect blend for reaching at the door steps of farming community
with the help of appropriate technology.

17. OBJECTIVEOFM-L-E
1. Conversion of Agriculture sector into profit oriented business.
2. Market prices of crops
3. Availability of inputs
4. Usages of inputs
5. Credit Facilities
6. Network of storage and warehouse facilities available.
7. Crop in demand in near future
8. Required information to extension system and farmers.
9. Strengthening market linkage to farmer- IT application in agriculture
marketing.
10.Present agricultural scenario and land use pattern.

18. 5. CURRENT APPROACHES IN EXTENSION
A. Farming Situation Based Extension
B. Farming System Approach
C. Decentralized Decision Making
D. Bottom up Planning

19. A. Farming Situation Based Extension (FSBE)

20. INTRODUCTION
Challenge in Indian agricultural development lies in the effective involvement of
farmers in the extension and research programs.
As such an approach which provides active participation of farmer researcher
and extensionists in developing a modified or fine tuned technological
recommendations specific to crop situation has been attempted through
Participatory planning of extension activities.
In this method the crop commodity situation in which it is grown is taken as the
basis for re-synthesising the blanket technological recommendations rather than
an area as a whole.
The crop situations are delineated with the agronomic factors like sowing time,
previous crop, source of irrigation (canal, tank, well) soil borne problems etc.

21. COMPONENT OF FSBE
Identification of different farming situation in which the crop/commodity is
grown.
Finding out the existing production practices followed by the farmer for each
of the situation.
Identification of gap in adoption by comparing the farmers production with
the research recommended practices.
Resynthesize the technological gap in adoption with the help of scientists.
Find the reasons for gap in adoption with the resynthesize package by
farmers.

22. Factors For Deciding The Farming Situations
Sources of irrigation
Time of sowing
Previous crop
Problematic soil
Endemic or Epidemic pest and diseases infested areas
Soil type etc ..
CROPS

23. Types OF THE BREEDS:-
1. local Breed
2. Hybrid breed (up-graded breed)
OWNER SHIP OF THE LAND:-
Farmers owning land
farmers not owning land

24. HORTICULTURAL CROPS
 Sources Of Irrigation
 Irrigation
 Rainfed
Types Of Soil:-
 Red Soil
 Black Soil
 Lateritic Soil
 Stony Or Gravely Soil

25. B. FARMING SYSTEM APPROACH (FSA)
Definition –
Farming system is a complex inter-related matrix of soils, plants, animals,
implements, labour and capital, inter dependent farming enterprises.
The farm is viewed in a holistic manner (Multi disciplinary Approach)
CONCEPT-
Simmonds (1984) clarified the FSA as follows :
1. It is academic activity comprising of theory , concept , principles and approaches.

26. 3. It creates an opportunity for developing diversified models for
different types and categories.
4. New farming system models can be developed by means of on-
farm Research and extension

27. OBJECTIVE OF FSA
 To develop farm-household systems of rural communities on a sustainable basis.
To improve efficiency in farm production.
To raise farm and family income.
To increase welfare of farm families and satisfy basic needs.

28. Different Farming System

29. C. Decentralized Decision Making
Panchayat Raj
INTRODUCTION:-
The first organization effort to solve the problem of rural India was made
through the Community Development Progamme in the year 1952 And National
Extension Service in 1953.
•The Planning Commission appointed a high-ranking study team headed by
BALWANT RAI MEHTA, Chief Minister of Gujarat.
•There should be effective administration was to be placed under the control of
selected and integrated local self government system ordinarily of 3 tiered
bodies from village level to block level and then to district level.
•This democratic decentralized system was named as “Panchayat Raj” .
Rajasthan which adopted decentralization on 2nd October ,1959 .

30. Decentralized decision Making is any process where the
direction making authority throughout a larger Group.
It also a higher authority given to lower level functionaries,
executives and workers.
The decision arising from a process of decentralized decision
making are the functional result of group intelligence and
crowed wisdom.

31. Three Tier Structure Of PRI
Zilla Parishad – District Level
Panchayat Samiti- Block Level
Gram Panchayat- Village Level
Gram Sabha

32. D. BOTTOM UP PLANNING
It is method where (in contrast to top-down planning ) plans are developed at
lowest level of the firm.
These plans are then channeled through each next higher level for its
participation until they reach up to the board of directors for final approval.
It is established, Habitual, logical or prescribed practice or systematic process of
achieving certain ends with accuracy and efficiency , usually in order sequence of
fixed steps.

33. P
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FARMERS
BOARD OF DIRECTORS