Big on you tube
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Want to be big on YouTube? Get the lowdown on what makes great content.
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Big on you tube
- 5. This is Australia 70% of AU internet users visit the site 18% mobile social networkers visit YouTube via their mobile 16% do it daily 63% watched online video for a product/service 4th most visited website in Australia Source: The Nielsen Company, Alexa,
- 7. CONTENT What makes a great video?
- 8. DRAMA | FUN| CONTROVERSY
- 9. INVEST IN GOOD CONTENT AND MAKE IT SERVE MULTIPLE PURPOSES EPISODIC CATEGORICAL
- 10. Production considerations Cameramen? Editing? Permits? Rehearsals? talent? Your objectives? When in doubt . . . KEEP IT SIMPLE, STUPID
- 12. THE Set up How do you get started?
- 18. reporting How do you know it’s working?
- 22. Mandi Bateson | Digital Director | @mab397
Editor's Notes
- YouTube is the most popular video platform for video engagement in the blogosphere with 81.9% of total embedded and linked videos; followed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%). YouTube engagement across genders is 58% male and 42% female. Within YouTube, the most active demographic group engaging with video is 20-35-year-olds; three times larger than the second-most active demographic.
- http://www.sysomos.com/insidetwitter/geography
- Groundswell profile tool shows your target market’s behaviours http://www.forrester.com/groundswell/profile_tool.html
- Episodic content, breakdown into categories or themes
- Flickr groups - categories
- Go viral
- Visit namechk.com to check the availability of your username across various social networks
- MySpace plans to launch a new video product
- Music – copyrights
- In Australia year on year there has been a decrease in one word search terms of 2.3% and two word search terms of 1.9%. Hitwise, November 200937. Search requests longer than three words have increased over the past 12 months by 2.8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months. Hitwise, November 2009
- Need – a good title, key message (including links) in the start of the description. YouTube truncates the description, don’t rely on fans to click through to more.