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Paint a Picture – Who does your customer become when they use your product?

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Paint a Picture – Who does your customer become when they use your product?

  1. 1. PAINT  A  PICTURE WHO  DOES  YOUR  CUSTOMER  BECOME WHEN  THEY  USE  YOUR  PRODUCT? MARTIN  GUDE  ·∙  @MA6  ·∙  MA6.ME  ·∙  #UXCGN16
  2. 2. HEY,   I‘M  MARTIN. #JOBHUNT #PRODUCTTHINKING ·∙  MA6.ME @MA6 #UXSTRATEGY
  3. 3. WHO  OF  YOU   CREATES  GREAT   PRODUCTS? I  RECKON  EVERYONE.
  4. 4. SO  WHAT  CAN   WE  START   WITH? A  BRIEF.  A  VISION.  OR  OUR  CUSTOMERS.
  5. 5. THE   ASK
  6. 6. WHO  DO  YOU   WANT  YOUR   CUSTOMERS  TO   BECOME?
  7. 7. THE   MICRO ASK
  8. 8. WHAT  DO  YOU   WANT  YOUR   CUSTOMERS  TO   DO?
  9. 9. TOOLS  &  ARTIFACTS  FOR  MODELING   CUSTOMERS:   PERSONAS,  SCENARIOS,   CUSTOMER  JOURNEYS   AND  MUCH  OTHER   STUFF.  YOU  NAME  IT.
  10. 10. CUSTOMERS  DON‘T  JUST   USE  YOUR  PRODUCTS  &   INNOVATIONS  –  THEY   ALTER  THEM,  ADAPT  TO   THEM  AND  ARE   CHANGED  BY  THEM.  
  11. 11. EMBRACE  THAT  AND  ASK   THEM  TO   BECOME  SOMEONE   DIFFERENT.
  12. 12. WHO  DOES  COLOGNE   PUBLIC  TRANSPORT   (KVB)  WANT  THEIR   CUSTOMERS  TO   BECOME?
  13. 13. I  PERSONALLY  BELIEVE:   A  FARE   DODGER.
  14. 14. WHY?  BECAUSE PAYING  THE   FARE  IS  A  PAIN   IN  THE  ASS.
  15. 15. THE  TICKET MACHINES SUCK.  
  16. 16. THERE‘S  AN  APP.  BUT  IT  ASKS   WAY  TO  OFTEN  TO  WAIT.
  17. 17. SO  HERE‘S THE  FARE   DODGER.
  18. 18. COULD  THEY   DO  BETTER?
  19. 19. YES,  ABSOLUTELY! YOU  REMEMBER     THOSE  GUYS?
  20. 20. h"ps://youtu.be/IJNR2EpS0jw  
  21. 21. IBAN:  DE62  3702  0500  0000  1020  30  
  22. 22. h"ps://youtu.be/zxBpK1IsPt4  
  23. 23. I  HOPE  YOU  KNOW   THE  ANSWER     TO  YOUR  ASK. IF  NOT  YET:  TRY  TO  FIGURE  IT  OUT.
  24. 24. FURTHER  READING:   MICHAEL  SCHRAGE  WHO   DO  YOU  WANT  YOUR   CUSTOMERS  TO  BECOME? SIMON  SINEK  START  WITH   WHY
  25. 25. LET‘S  HAVE  A

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