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3G Deployment Challenges

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3G Deployment Challenges

  1. 1. 3G Deployment Challenges By Mohsin J. www.zumbeel.net
  2. 2. Who am I? www.zumbeel.net
  3. 3. <ul><li>Way to 3G </li></ul><ul><li>Operator Challenges </li></ul><ul><li>Vendor Challenges </li></ul><ul><li>Conclusion </li></ul>Agenda www.zumbeel.net
  4. 4. <ul><li>For People </li></ul><ul><ul><li>Internet on the move is the major driver for 3G. </li></ul></ul><ul><li>For Companies </li></ul><ul><ul><li>Intense competition and declining ARPU is the major driver for 3G </li></ul></ul><ul><li>Steps to 3G – HSCSD, GPRS, EDGE </li></ul><ul><li>In Pakistan we are at the cross roads </li></ul>Way to 3G
  5. 5. 3G is the Future but @ the Right Time & with the Right Pakistani Business Model Fact of the matter
  6. 6. <ul><li>3G Cost </li></ul><ul><li>GPRS/EDGE Usage </li></ul><ul><li>Mobile services/VAS </li></ul><ul><li>Mobile devices </li></ul><ul><li>Market readiness </li></ul>Operator Challenges
  7. 7. <ul><ul><li>3G Cost : </li></ul></ul><ul><ul><ul><li>+ Spectrum </li></ul></ul></ul><ul><ul><ul><li>+ Network implementation - CAPEX </li></ul></ul></ul><ul><ul><ul><li>+ Network operations – OPEX </li></ul></ul></ul><ul><ul><ul><li>+ Non technical CAPEX & OPEX </li></ul></ul></ul><ul><ul><ul><li>= Uncertain Business Case </li></ul></ul></ul>Operator Challenges
  8. 8. <ul><ul><li>GPRS/EDGE Usage </li></ul></ul><ul><ul><ul><li>+ Understanding of data traffic is the ONLY way forward </li></ul></ul></ul><ul><ul><ul><li>+ Usage pattern will help minimizing the cost and speeding the decision time. </li></ul></ul></ul><ul><ul><ul><li>+ Room for lots of experiments at minimal cost compare to 3G Network. </li></ul></ul></ul>Operator Challenges
  9. 9. <ul><li>Are we using/experimenting the/with GPRS/EDGE networks they way we should be? </li></ul><ul><li>If not then why not? </li></ul>Question
  10. 10. Operator Challenges <ul><ul><li>Mobile Services </li></ul></ul><ul><ul><li>Currently being offered </li></ul></ul><ul><ul><li>Local </li></ul></ul><ul><ul><ul><li>TV, Radio, News, Sports, corporate, location based services </li></ul></ul></ul><ul><ul><li>International </li></ul></ul><ul><ul><ul><li>Social Networks, emails, Instant messaging, peer to peer, movies </li></ul></ul></ul>
  11. 11. <ul><li>Who is responsible for creating compelling data services? </li></ul>Question?
  12. 12. Operator Challenges <ul><ul><li>Mobile Devices </li></ul></ul><ul><ul><li>Availability </li></ul></ul><ul><ul><li>Compatibility </li></ul></ul><ul><ul><li>Affordability </li></ul></ul>
  13. 13. Question? <ul><ul><li>Will subsidization of handset cost + flat rate internet become the catalysts of 3G uptake? </li></ul></ul>
  14. 14. Operator Challenges Is the market ready for 3G? Can we answer this question?
  15. 15. Vendor Challenges <ul><ul><li>It is operators market </li></ul></ul><ul><ul><li>They want everything and want them all for FREE </li></ul></ul><ul><ul><li>They want partnership (but do not realize that)` </li></ul></ul><ul><ul><li>Vendor landscape has been changed in last 2-3 years significantly due to some new Asian vendors hence fierce competition. </li></ul></ul><ul><ul><li>Increasing R&D Spend </li></ul></ul><ul><ul><li>Catch 22 situation with LTE for new operators </li></ul></ul><ul><ul><li>Work closely with operators business model (although sometime it is not possible) </li></ul></ul>
  16. 16. Technical Challenges <ul><ul><ul><li>New technology brings new challenges </li></ul></ul></ul><ul><ul><ul><li>3G is very different from 2G. </li></ul></ul></ul><ul><ul><ul><li>Need to understand the basics in order to design/plan and optimize the network. </li></ul></ul></ul><ul><ul><ul><li>Optimization starts at the design stage </li></ul></ul></ul><ul><ul><ul><li>Good understanding of traffic and its growth is the key for success </li></ul></ul></ul><ul><ul><ul><li>Due to spectrum (1900Mhz) need for more sites </li></ul></ul></ul><ul><ul><ul><li>Interference control is everything </li></ul></ul></ul><ul><ul><ul><li>Move from CS to PS mindset </li></ul></ul></ul><ul><ul><ul><li>Interworking between 2G and 3G is critical. </li></ul></ul></ul>
  17. 17. Technical Challenges <ul><ul><li>Access </li></ul></ul><ul><ul><li>Leverage Lessons learned from other markets </li></ul></ul><ul><ul><ul><ul><li>Ensure the fundamentals are correct: Handover and power control </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Maximize equipment reuse from GSM </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Focus on lower upfront investment: OTSR, power and transmission savings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Deliver equipment now for tomorrow: LTE ready hardware </li></ul></ul></ul></ul>
  18. 18. Technical Challenges <ul><ul><li>Right Tools </li></ul></ul><ul><ul><ul><li>Design, planning and optimization tools </li></ul></ul></ul><ul><ul><ul><li>Dimensioning tools that deliver robustness: capacity and endurance </li></ul></ul></ul><ul><ul><ul><li>Configuration management tools to optimize planning </li></ul></ul></ul><ul><ul><li>Feature prioritization for launch </li></ul></ul><ul><ul><ul><li>Variety of RABs </li></ul></ul></ul><ul><ul><ul><li>Features to support capacity growth </li></ul></ul></ul>
  19. 19. Technical Challenges <ul><li>Core </li></ul><ul><li>Deliver Carrier grade data vs. enterprise data </li></ul><ul><ul><li>Data Services with voice levels of reliability – today’s biggest challenge </li></ul></ul><ul><ul><li>“ Voice-like” reliability required if data services are to take off </li></ul></ul><ul><li>Move towards a unified core </li></ul><ul><ul><li>Deliver packet and circuit programs that handle all access technologies </li></ul></ul><ul><ul><li>Deliver products that support GSM/UMTS/LTE and GPRS/EDGE/UMTS/LTE </li></ul></ul><ul><li>Adapt the Packet Core to include GPRS learning's </li></ul><ul><ul><li>Continue to learn from technical and usage issues in commercial GPRS </li></ul></ul><ul><ul><li>Build learning's into UMTS packet core </li></ul></ul>
  20. 20. Technical Challenges <ul><li>IP vs. ATM </li></ul><ul><ul><li>Try not to get caught up in the religious wars </li></ul></ul><ul><ul><li>Build products that support both: ATM for today, IP for tomorrow </li></ul></ul><ul><li>Prepare for core evolution: R4, R5 and converged networks </li></ul><ul><ul><li>Deliver a services GGSN vs. router </li></ul></ul><ul><ul><li>Understand SIP and begin service education early via pre-R5 offerings </li></ul></ul>
  21. 21. Conclusion <ul><li>It is the joint responsibility of operators and vendors to make 3G as successful as 2G : </li></ul><ul><ul><li>They have to work together </li></ul></ul><ul><ul><li>They have to be open </li></ul></ul><ul><ul><li>They should trust each other </li></ul></ul><ul><ul><li>Understand each other’s problem </li></ul></ul><ul><ul><li>Foster mutual learning </li></ul></ul><ul><ul><li>No one has all the answers </li></ul></ul><ul><ul><li>Think long term </li></ul></ul><ul><ul><li>Learn from global experiences. </li></ul></ul>
  22. 22. <ul><li>Best wishes </li></ul><ul><li>for </li></ul><ul><li>3G in Pakistan </li></ul>
  23. 23. <ul><li>Thanks a lot </li></ul>www.zumbeel.net