2. SURVEY RESEARCH
Collection of information from a sample
of individuals through their responses to
questions
It is an efficient method of data
collection for systematically collecting
data from a broad spectrum of
individuals and educational settings
3. SURVEY RESEARCH
Often the only means available for
developing representative picture of
attitudes and characteristics of
population (Weiss et al., 2001)
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4.
5. QUESTIONNAIRE
-Survey instrument containing the
questions in a self administered survey
appropriate questionnaire design is
essential to ensure that we obtain valid
response to our questions
7. QUESTIONNAIRE
- Consist of a set of questions
presented to respondent for answers.
The respondents read the questions,
interpret what is expected and then
write down the answers themselves
9. CLOSED ENDED QUESTIONS
Include all possible answers/ prewritten
response categories and respondents
are asked to choose between them
Types of questions used to generate
statistics in quantitative research
10. CLOSE – ENDED QUESTIONS
As these follow a set of format
Most responses can be entered easily
into computer for ease of analysis
EX. MULTIPLE CHOICE, SCALE
QUESTIONS
11. Close ended questions should be mutually
exhaustive and exclusive so that every
respondent can find one and only one choice
that applies to him/her
MOST IMPORTANT!
12. OPEN – ENDED QUESTIONS
Allow respondents to answer in their
own words
Leaves a blank section for respondents
to write in an answer
As it is opinions which are sought rather
than numbers
13. OPEN QUESTIONS
CLOSED
QUESTIONS
ELICIT RICH QUALITATIVE
DATA
ELICIT QUANTITATIVE
DATA
ENCOURAGE THOUGHT
AND FREEDOM OF
EXPRESSION
CAN ENCOURAGE
“MINDLESS‟ REPLIES
MAY DISCOURAGE
RESPONSE FROM LESS
LITERATE RESPONDENTS
ARE EASY FOR ALL
LITERACY LEVELS TO
RESPOND TO
14. OPEN QUESTIONS
CLOSED
QUESTIONS
TAKE LONGER TO
ANSWER AND MAY PUT
SOME PEOPLE OFF
ARE QUICK TO ANSWER
AND MAY IMPROVE
YOUR RESPONSE RATE
ARE MORE DIFFICULT
TO ANALYSE –
RESPONSES CAN BE
MISINTERPRETED
ARE EAST TO „CODE‟
AND ANALYSE
18. MAINTAIN CONSISTENT FOCUS
The research objective should be the
primary basis for making decisions
about what to include and exclude
every question serve a clear purpose
related to the study‟s objective and
each section compliments other
sections
19. BUILD ON EXISTING INSTRUMENTS
If another researcher has already
designed a set of questions to measure
a key concept, and evidence from
previous surveys indicates that this
measure is reliable and valid, then, by
all means, use that instrument
20. A good rule of thumb
Use a previously designed instrument
if it measures the concept of concern
to you and if you have no clear reason
for thinking it is inappropriate with
your survey population
22. Survey questions must be asked of many
people, not just one person
the same survey question must be used
with each person, not tailored to specifics of
a given conversation
Survey question must be understood in the
same way by people who differ in many
ways
23. You will not be able to rephrase a survey
questions if someone doesn‟t understand
Survey respondents don‟t know you and so
can‟t be expected to share the nuances of
expression that help you and your friends
and family communicate
24. AVOID CONFUSING PHRASING
Short and simple sentences are
generally less confusing and ambiguous
than long, complex ones.
Use shorter than longer words: brave
rather that courageous; job
concerns rather than work-related
employment issues (Dillman,2000)
25. AVOID VAGUENESS
Questions should not be abbreviated in a
way that it results to confusion
Residential location ________________
“In what neighborhood of Makati do you
live?”
26. ASK PRECISE QUESTIONS
Questions may be ambiguous because a
word or term may have a different meaning
Avoid words like “regularly” , “often” and
“locally”
“how often did you borrow your books from
library?”
27. ASK PRECISE QUESTIONS
The time reference is missing
“how many books have you borrowed from
the library within the past six moths
altogether?”
28. PROVIDE A FRAME OF REFERENCE
Overall the performance of the principal is
__________excellent
__________good
__________average
__________poor
29. PROVIDE A FRAME OF REFERENCE
Compared with other principals you are
familiar with, the performance of the
principal is
__________excellent
__________good
__________average
__________poor
30. ASK FOR ONLY ONE PIECE OF
INFORMATION AT A TIME
Avoid DOUBLE BARRELED : two questions in
one
“Please rate the lecture in terms of its
content and presentation” asks for two
pieces of information at the same time.
“Please rate the lecture in terms of its (a)
content ,(b) presentation”
31. AVOID NEGATIVES
“do you disagree that mathematics
teachers should not be required to be
observed by their supervisor if they
have a master‟s degree”?
33. MINIMIZE BIAS
People sometimes answer questions in
a way they perceive to be socially
acceptable.
“how many times have you broken the
speed limit because you were late?”
“have you ever felt under pressure to
drive over the speed limit in order to
keep an appointment?”
34. LENGTH OF QUESTIONNAIRE
There are no universal agreement in the
optimal length of questionnaire
However, short simple questionnaires
usually attract higher response rates
than long complex ones.
35. ARRANGING THE QUESTION
Put the most important items in the first
half of questionnaire
Don‟t start with awkward or
embarrassing question
Start with easy and non threatening
question
36. ORDER OF QUESTIONS
Go from closed to open questions
Leave demographics and personal
questions until last
Use a variety of question format
Filter questions create skip patterns
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37. Matrix questions shortens the questionnaire
by reducing the number of words that must
be used for each question
Emphasizes the common theme among
questions
It is important to provide an explicit
instruction
38. LAYOUT
Allow enough room for respondents to
answer questions
Provide plenty of white spaces between
questions
Use clear headings and numbering if
appropriate
A minimum of 10pt should be used
39. PRETESTING THE INSTRUMENT
“ the only good question is a pretested
question”
Discuss the questionnaires with colleagues
Professional survey researchers – uses
cognitive interview
40. The basic approach is to ask people “to think
aloud” as they answer the question. The
researcher asks a test questions, then probes
with follow up question about how the
respondent understood the question, how
confusing it was and so forth
41. For the actual pretest , draw a small sample
of individuals from the population you are
studying.
Notas do Editor
As probably you have observed, many researchers choose this method of data collection, In fact surveys have become a vital part of our social fabric that we cannot assess much of what we read in the newspaper or see in tv without having some understanding of survey research.
The context created by the questionnaire has a major impact on how individual questions are interpreted and answered. As a result, survey researchers must carefully design the questionnaire NO PRECISE FORMULA FOR WELL DESIGNED QUESTIONNAIRE- GUIDES
Because there are many ways to ask questions, the questionnaire is very flexible. Questionnaire should be developed and tested carefully before being used on a large scale.
Unless question is “check all that apply” format
DOES NOT CONTAIN BOXES TO TICK BUTINSTEAD LEAVES A BLANK SECTION FOR RESPONDENTS TO WRITE IN AN ANSWER
When a series of semantic differential scale are used, it may be a good idea to mix positive negative for Example, interesting to dull, with negative to positive
Questionnaire should be viewed as an integrated whole, in which every section and
Questions used previously may not concern quite the right concept or may not be appropriate in some ways to your population.Even though your using a previously designed and well regarded instrument may reassure other researchers, it may not be appropriate for your own specific survey.
You may be thinking you ask people questions all the time and have no trouble understanding the answers you receive, but you may also remember misunderstanding or being confused by some questionsFew diff bet everyday conversations and standardized surveys
Because that would resut in a different question for that personQUES that are clear and meaningful to one population may not be so to another. Adherance to a few basic principles will go a long way toward developing clear and meaningful questions.
A lengthy question often forces the resp. to WORK HARD that is they have to read and reread the entire question leading to unanswered or can be given only a cursory reading without much thought
Does not provide sufficient focus: rather it is general. There are many reasonable question to this answer
Lacks frame of reference, the researcher doesnot know the basis of comparison of the respondent is using. Principals to other / personal absolute scale about principals performance
With double negatives. Such errrors can be easily avoided by worcding changes
To be safe avoid using negative words such as DON’T and NOT
Make it easy for respondents to admit social lapses by wording questions carefully
Many people don’t complete questionnaire. This will ensure you will get the most significant data from non- finishers Respondents may just give upEncourages the respondents to carry on with the question
Use a variety of question format – to maintain the respondents’ interestFILTER – for ex. Respondents who answer no to one question are directed to skip ahead to another questionBut respondents who answer yes – can go on to CONTINGENT QUESTIONS
Matrix questions are a series of questions that concerns a commmon theme and that have the same response choices “check one response on each line “ some may think they have answered all the questions after they have responded to few specific questions
The appearance of the questionnaire will go a long way towards encouraging or discouraging responsesSo the questionaire doesn’t look too busyIts tempting to use smaller fonts in order to squeeze your questionaire into smaller pagesDon’t make it so small that it becomes illegible
Before you rely on a question, you need an evidence ..so try it out to few people
This method can identify many problems in the proposed questions