1. COLLEGE OF
BUSINESS
St. Petersburg College- Associates Degree

2. Target Customer
 High School juniors and seniors
 Interested in:
 EarlyCollege Program
 Dual Enrollment Program

3. Pain Point
 Uneducated about their options
 Unaware of the choices they have
 Specifying their Associates Degree within either
Program

4. Target Market
 High School juniors and seniors.
 Their interest being in finishing High School
with both their diploma and their Associates in
Arts Degree.

5. SMART Goals
External Internal
Responsiveness Awareness of responsiveness
Volume Staff (level and skill)
Level of unhappiness Self-sufficiency
Satisfactions level Resources
Loyalty Freedom and openness to change
Referrals Employee gratification

6. Creative Content
 Commercial to play on all school Televisions
 Billboards
 Flyers
 Twitter Account
 For all who continue their Bachelors studies at
SPC, in the College of Business, a scholarship for
their first semester for the amount of $250.
 A plan to increase the College of Business’s
budget by ten percent, to accommodate these
additions.

7. We CAN do it!
 Expecting a twenty-five percent roll-over rate
(those who will return to SPC to continue their
education)
 Targeting students early in their college career
and giving them a pleasurable experience they
are more likely to continue their education at
St. Petersburg College.