SlideShare uma empresa Scribd logo
1 de 18
Baixar para ler offline
Internet Marketing Analysis
created by Lynn Holley III
-----------------------------------------------------
Analysis Report For:
CUSTOMER Name
Financial Planning Company - Test Case 2
www.yourdomain.com
(800) 555-7777
Dallas, TX 75201
Comment: This is an example of an Internet Marketing Analysis Report for a b2b -
Financial Planning Company’s Website…
SEM -
Analysis
Report
Site Title: “Financial Planning Company”
● Comment: on website - Site Title
Your title should be keyword rich and target keywords you
could really rank for, not just generic terms or company
name that will not help you improve your ranking in the
SERPs (search engine results pages). You can have as much
as 70 characters in your title; so, utilize it without keyword
stuffing. You are currently using exactly 23 characters.
Meta Description: N/A – not there
● Comment: Meta Description not available
This is one of the most important elements for your site. If
you don't have a description, you're only hurting yourself.
For most sites, it is best not to include the domain name
unless it is a keyword term. Google displays up to 163
characters, but most experts go for 150 or 160 to be safe.
Meta Keywords: N/A – absent, NONE
● Comment: YOUR Meta Keywords
Google engineer, Matt Cutts, revealed that Google doesn't
care to look at the meta keyword tag, but this debate still
continues even today. Thing is, although Google is the top
dog and perhaps they really don't care for the keyword meta
tag, but it is still good practice AND other search engines still
care for it, so it doesn't hurt too much to go ahead and
utilize the keyword meta tag. Try to stay within 10 keywords
per page. Aside from the recommended numbers, it's best to
go for keywords you can actually rank for, not just generic
keywords that has more than 100,000,000 results.
Inbound Links: google.com: links (with "www")
and google.com: links (without "www")
● Comment: Inbound Links , one-way backlinks, & 2-way
reciprocal links
The more sites linking back to you, the better your site will
rank for particular keywords. You need relevant, high
authority, and high ranking PR sites linking back to your
website. This can be accomplished through the use of social
media sites, forums, blogs, link directories and more. We only
promote white hat SEO-SEM!
Last Google Crawl Date: Jun 12, 2014 - 07:53:21
● Comment: Last Google Crawl Date for Site recorded
The more often Google comes back to crawl your pages the
more possibilities and chances that your website pages will
rank for certain keywords. You said your site has been
completed for 2 months, but not a single page has been
indexed. This is serious trouble.
Google Indexed Pages: 13 pages total
● Comment: 13 Google Indexed Pages on SITE (visible to
Google)
You have to understand that the more content you have the
better chances of ranking you will have for multiple
keywords. It's almost like playing the lottery, except your
chances for ranking for keywords to bring you traffic has a
higher ratio.
Domain Age: 5 years 1 month 24 days (10 months,
3 days until expiration)
● Comment: Domain Age has remained active for time elapsed
since purchase date of domain
Your Domain age is an important factor in search engine
marketing. Sometimes, a site will outrank another simply
because of the age of a domain. Although this is not in your
favor always, there are still many ways of increasing traffic
and improving your ranking positions otherwise. We've had
experience in ranking on page ONE for HIGHLY competitive
keywords of well over several million results with relatively
new domains.
Permanent Redirect: Not Found
● Comment: Permanent Redirect Not on Site
Without the redirect in place the Search engines may think that
both your websites are two different SITES (i.e. your website url
with “www.yourdomain.com” and the other ONE that doesn't
obtain the ‘www’ before the url, “yourdomain.com”- which you
also need). You should set up a permanent redirect that’s
technically called a 301 redirect between both these sites. Once
you do that, you will get full search engine credit for your work on
both of these websites. As of right now, your website without the
'www' has 13 indexed pages while your site WITH the 'www' has
13 indexed pages. In the same respective, your backlinks are
google.com: links (with"www") and google.com: links (without"
www").
Image Alt Tags: 22 images do not have alt tag
● Comment - Pictures without Image Alt Tags: 22
Search engines give a considerable amount of value on
images that have an alt tag. This is because images cannot be
viewed or seen by search engine crawlers, but when it is
given an alt tag, it is giving a searchable 'value'.
Google PR: Sites PR value is 2
● Comment: Sites Google PR - PageRank is a
whole number between 0 and 10
PR is an important value, but it’s definitely not the cure ALL
for ranking high on Google search pages. There are sites with
very low PR value, but still outrank other sites with higher PR
values. This is because of the power of back linking (off-page
optimization) from other high PR valued sites and proper on-
page optimization.
Google Analytics: ZERO tracking code found!
● Comment: Utilizing Google Analytics
No, your website does NOT have a visitor tracking tool. You
are losing VALUABLE information that allows you to
understand where your traffic is coming from, through what
means (if search engines, what keywords; if another site,
what site), what they are doing on your website, amount of
time spent on your website and much more depending on the
service you use. We recommend Google Analytics.
Alexa.com Traffic Rank: 18901290
● Comment: Alexa.com relevance
Alexa.com is an online traffic ranking service (like compete.
com) that monitors over 20,000,000 websites. The closer
you are to #1, the better. Alexa also estimates how much
traffic a website receives based on country. The honest truth
is, Alexa is not an accurate service that tells people exactly
where they rank or how much traffic a site really gets.
However, it should really be taken with a grain of salt,
meaning there is a bit of truth in it. Those who think that it's
important will perceive a site to be more valuable and
authoritative, but those who don't care simply won't matter.
Mobile Optimized: Mobile website found
● Comment: Mobile Optimized Website compatibility
Yes, your website is optimized for Mobile Phones. There are
nearly 100 million mobile internet users in the United States
alone. It's more than a GREAT idea! to have your website
optimized for mobile devices including your phone. When
your website is optimized and designed with a mobile
compatibility mindset in place, your visitors/customers can
easily navigate your Site while on their mobile phone. Please
note, other remote devices are equally important for
complete-cross-compatibility adherence, too.
Website Grade: 13% standard functionality
● Comment: Website Grade Score: 13
The closer you are to 100, the better. This is an evaluation
score based on our point system, which is actually a lot
harsher than most programs. We are looking at the most
basic structures of your website, and determining if they’ve
met the minimum standards or not for high ranking
performance. Missing out on the basics of SEO can mean
catastrophic results for your ranking and traffic. Just like in
school, if you have at least a 70, you've got the basics down.
If you are not at least above 70, perhaps we can help you get
there.
Potential keywords to rank for:
● Comment: Complete keyword research, selection and analysis
will be performed for clients only
Conclusion:
● It ultimately comes down to helping people interact with
your website by leading them to engage in a conversation
with You (without you being there). This is important for a
website to convert more visitors into leads and more leads
into sales.
● Off-page optimization (an abundance of backlinking) is
going to be imperative to your growth and dominating your
market, but we will not and cannot do any kind of
marketing for your website unless we can first optimize
your web pages and prepare it for the search engines.
Conclusion continued...
● Simply explained, a highly optimized website with just a few backlinks
can outrank a poorly optimized website with a hundred backlinks,
given all else is equal.
● So for your competitors to keep up with your fully optimized website,
they'd need hundreds and thousands of upon thousands of backlinks
just to KEEP UP with you.
● With EVERYTHING said, thus far - We can further help You translate
all aspects of this Marketing Analysis Report so that your COMPANY
can increase business while - at the same time, prioritizing what you
need to do FIRST with your website presence & marketing efforts to
be even more Successful.

Mais conteúdo relacionado

Mais procurados

SEO Audit in 2016
SEO Audit in 2016SEO Audit in 2016
SEO Audit in 2016Jenn Wallis
 
How To Improve SEO Website Traffic?
How To Improve SEO Website Traffic?How To Improve SEO Website Traffic?
How To Improve SEO Website Traffic?Anthony Ragland
 
Domain value calculator
Domain value calculatorDomain value calculator
Domain value calculatorAlpha Click
 
An Overview of Search Engine Marketing
An Overview of Search Engine MarketingAn Overview of Search Engine Marketing
An Overview of Search Engine MarketingPinny Gniwisch
 
SEO Training | Introduction
SEO Training | IntroductionSEO Training | Introduction
SEO Training | IntroductionCarl Pantaleon
 
Social Media & SEO Proposal
Social Media & SEO ProposalSocial Media & SEO Proposal
Social Media & SEO ProposalKhan Aamair
 
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketingmerve_g_
 
New microsoft word document
New microsoft word documentNew microsoft word document
New microsoft word documentarwareda1
 
Best Top SEO Tools, SEO Process & SEO Reports
Best Top SEO Tools, SEO Process & SEO ReportsBest Top SEO Tools, SEO Process & SEO Reports
Best Top SEO Tools, SEO Process & SEO ReportsAK DigiHub
 
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...SEO monitor
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101Wpromote Inc
 
SEO Competition Analysis
SEO Competition AnalysisSEO Competition Analysis
SEO Competition Analysisshahroz10
 
SEO Campaign Process
SEO Campaign ProcessSEO Campaign Process
SEO Campaign ProcessMatt Bertram
 
Keyword Research & Website Analysis
Keyword Research & Website AnalysisKeyword Research & Website Analysis
Keyword Research & Website AnalysisThe Ultimate Analyst
 

Mais procurados (20)

SEO Audit in 2016
SEO Audit in 2016SEO Audit in 2016
SEO Audit in 2016
 
SEO proposal
SEO   proposalSEO   proposal
SEO proposal
 
How To Improve SEO Website Traffic?
How To Improve SEO Website Traffic?How To Improve SEO Website Traffic?
How To Improve SEO Website Traffic?
 
Domain value calculator
Domain value calculatorDomain value calculator
Domain value calculator
 
An Overview of Search Engine Marketing
An Overview of Search Engine MarketingAn Overview of Search Engine Marketing
An Overview of Search Engine Marketing
 
Seo checklist
Seo checklistSeo checklist
Seo checklist
 
SEO Training | Introduction
SEO Training | IntroductionSEO Training | Introduction
SEO Training | Introduction
 
Social Media & SEO Proposal
Social Media & SEO ProposalSocial Media & SEO Proposal
Social Media & SEO Proposal
 
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketing
 
New microsoft word document
New microsoft word documentNew microsoft word document
New microsoft word document
 
Best Top SEO Tools, SEO Process & SEO Reports
Best Top SEO Tools, SEO Process & SEO ReportsBest Top SEO Tools, SEO Process & SEO Reports
Best Top SEO Tools, SEO Process & SEO Reports
 
Sample Web Performance Report
Sample Web Performance ReportSample Web Performance Report
Sample Web Performance Report
 
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101
 
SEO Competition Analysis
SEO Competition AnalysisSEO Competition Analysis
SEO Competition Analysis
 
SEO-SMO Proposal ppt
SEO-SMO Proposal pptSEO-SMO Proposal ppt
SEO-SMO Proposal ppt
 
SEO Campaign Process
SEO Campaign ProcessSEO Campaign Process
SEO Campaign Process
 
Keyword Research & Website Analysis
Keyword Research & Website AnalysisKeyword Research & Website Analysis
Keyword Research & Website Analysis
 
SEO proposal
SEO proposalSEO proposal
SEO proposal
 

Destaque

pre - Financial Planning Website Information Architecture
pre - Financial Planning Website Information Architecturepre - Financial Planning Website Information Architecture
pre - Financial Planning Website Information ArchitectureLynn Holley III
 
Forrester Research Social Round Table
Forrester Research Social Round TableForrester Research Social Round Table
Forrester Research Social Round TableLynn Holley III
 
pre-site map example - Pool Company
pre-site map example - Pool Companypre-site map example - Pool Company
pre-site map example - Pool CompanyLynn Holley III
 
Financial Website Information Architecture
Financial Website Information ArchitectureFinancial Website Information Architecture
Financial Website Information ArchitectureLynn Holley III
 
Marketing Automation Applications and Evaluation
Marketing Automation Applications and EvaluationMarketing Automation Applications and Evaluation
Marketing Automation Applications and EvaluationLynn Holley III
 
Cosmetic Surgery Website: Information Architecture - categories, content, but...
Cosmetic Surgery Website: Information Architecture - categories, content, but...Cosmetic Surgery Website: Information Architecture - categories, content, but...
Cosmetic Surgery Website: Information Architecture - categories, content, but...Lynn Holley III
 
SEO, SEM & SMM Schedule sample
SEO, SEM & SMM Schedule sampleSEO, SEM & SMM Schedule sample
SEO, SEM & SMM Schedule sampleLynn Holley III
 
pre-Project Plan: Website & Internet Marketing Strategy
pre-Project Plan: Website & Internet Marketing Strategypre-Project Plan: Website & Internet Marketing Strategy
pre-Project Plan: Website & Internet Marketing StrategyLynn Holley III
 
Web Project Plan for Design and Development
Web Project Plan for Design and DevelopmentWeb Project Plan for Design and Development
Web Project Plan for Design and DevelopmentLynn Holley III
 
PPC ADWORDS Campaign Set-up & Weekly Maintenance
PPC ADWORDS Campaign Set-up & Weekly MaintenancePPC ADWORDS Campaign Set-up & Weekly Maintenance
PPC ADWORDS Campaign Set-up & Weekly MaintenanceLynn Holley III
 
Interactive Marketing ~ business development process (selling steps included!)
Interactive Marketing ~ business development process (selling steps included!)Interactive Marketing ~ business development process (selling steps included!)
Interactive Marketing ~ business development process (selling steps included!)Lynn Holley III
 
PPC AdWords Report
PPC AdWords ReportPPC AdWords Report
PPC AdWords ReportReportGarden
 

Destaque (13)

pre - Financial Planning Website Information Architecture
pre - Financial Planning Website Information Architecturepre - Financial Planning Website Information Architecture
pre - Financial Planning Website Information Architecture
 
Forrester Research Social Round Table
Forrester Research Social Round TableForrester Research Social Round Table
Forrester Research Social Round Table
 
pre-site map example - Pool Company
pre-site map example - Pool Companypre-site map example - Pool Company
pre-site map example - Pool Company
 
Local search-powerpoint
Local search-powerpointLocal search-powerpoint
Local search-powerpoint
 
Financial Website Information Architecture
Financial Website Information ArchitectureFinancial Website Information Architecture
Financial Website Information Architecture
 
Marketing Automation Applications and Evaluation
Marketing Automation Applications and EvaluationMarketing Automation Applications and Evaluation
Marketing Automation Applications and Evaluation
 
Cosmetic Surgery Website: Information Architecture - categories, content, but...
Cosmetic Surgery Website: Information Architecture - categories, content, but...Cosmetic Surgery Website: Information Architecture - categories, content, but...
Cosmetic Surgery Website: Information Architecture - categories, content, but...
 
SEO, SEM & SMM Schedule sample
SEO, SEM & SMM Schedule sampleSEO, SEM & SMM Schedule sample
SEO, SEM & SMM Schedule sample
 
pre-Project Plan: Website & Internet Marketing Strategy
pre-Project Plan: Website & Internet Marketing Strategypre-Project Plan: Website & Internet Marketing Strategy
pre-Project Plan: Website & Internet Marketing Strategy
 
Web Project Plan for Design and Development
Web Project Plan for Design and DevelopmentWeb Project Plan for Design and Development
Web Project Plan for Design and Development
 
PPC ADWORDS Campaign Set-up & Weekly Maintenance
PPC ADWORDS Campaign Set-up & Weekly MaintenancePPC ADWORDS Campaign Set-up & Weekly Maintenance
PPC ADWORDS Campaign Set-up & Weekly Maintenance
 
Interactive Marketing ~ business development process (selling steps included!)
Interactive Marketing ~ business development process (selling steps included!)Interactive Marketing ~ business development process (selling steps included!)
Interactive Marketing ~ business development process (selling steps included!)
 
PPC AdWords Report
PPC AdWords ReportPPC AdWords Report
PPC AdWords Report
 

Semelhante a SEO/SEM Report

SEO Website Analysis - example report
SEO Website Analysis - example reportSEO Website Analysis - example report
SEO Website Analysis - example reportLynn Holley III
 
Master Class SEO
Master Class SEOMaster Class SEO
Master Class SEODQ Network
 
180 Fusion - SEO capabilities
180 Fusion - SEO capabilities180 Fusion - SEO capabilities
180 Fusion - SEO capabilitiesJustin Campbell
 
The Step-by-Step Guide on Improving Your Google Rankings Without Getting Pena...
The Step-by-Step Guide on Improving Your Google Rankings Without Getting Pena...The Step-by-Step Guide on Improving Your Google Rankings Without Getting Pena...
The Step-by-Step Guide on Improving Your Google Rankings Without Getting Pena...holisticface9206
 
Tools to analyse your websites in 2023.pdf
Tools to analyse your websites in 2023.pdfTools to analyse your websites in 2023.pdf
Tools to analyse your websites in 2023.pdfsushantjoshitg
 
How your real estate business can improve and rank well with seo
How your real estate business can improve and rank well with seoHow your real estate business can improve and rank well with seo
How your real estate business can improve and rank well with seoBrian Aldous Datu
 
Core Essence of Clipping Path Services for Product Photography
Core Essence of Clipping Path Services for Product PhotographyCore Essence of Clipping Path Services for Product Photography
Core Essence of Clipping Path Services for Product PhotographyMostafa Hossain (Tuhin)
 
The Best Guide to SEO
The Best Guide to SEOThe Best Guide to SEO
The Best Guide to SEOSumeet Chadha
 
E-commerce strategies for business development 2015-2016
E-commerce strategies for business development 2015-2016E-commerce strategies for business development 2015-2016
E-commerce strategies for business development 2015-2016Zaheer Ameer
 
Ecommerce seo checklist 15 questions to ask yourself to improve site ranking
Ecommerce seo checklist 15 questions to ask yourself to improve site rankingEcommerce seo checklist 15 questions to ask yourself to improve site ranking
Ecommerce seo checklist 15 questions to ask yourself to improve site rankingPros Global Inc
 
28 métricas SEO que puedes usar en informes y ventas a clientes
28 métricas SEO que puedes usar en informes y ventas a clientes28 métricas SEO que puedes usar en informes y ventas a clientes
28 métricas SEO que puedes usar en informes y ventas a clientesJuan Carlos Mejía Llano
 
Search Engine, SEO and Google Algorithms
Search Engine, SEO and Google AlgorithmsSearch Engine, SEO and Google Algorithms
Search Engine, SEO and Google Algorithmsjhenrey1992
 
SEO Presentation-Cybernician
SEO Presentation-CybernicianSEO Presentation-Cybernician
SEO Presentation-Cybernicianfaiyaz Khan
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)Top Business Services
 

Semelhante a SEO/SEM Report (20)

SEO Website Analysis - example report
SEO Website Analysis - example reportSEO Website Analysis - example report
SEO Website Analysis - example report
 
Basic Search Engine Optimization
Basic Search Engine OptimizationBasic Search Engine Optimization
Basic Search Engine Optimization
 
WebsiteAudit
WebsiteAuditWebsiteAudit
WebsiteAudit
 
Dbp solutions-com
Dbp solutions-comDbp solutions-com
Dbp solutions-com
 
Essential methods to increase your website traffic
Essential methods to  increase your website trafficEssential methods to  increase your website traffic
Essential methods to increase your website traffic
 
Master Class SEO
Master Class SEOMaster Class SEO
Master Class SEO
 
180 Fusion - SEO capabilities
180 Fusion - SEO capabilities180 Fusion - SEO capabilities
180 Fusion - SEO capabilities
 
The Step-by-Step Guide on Improving Your Google Rankings Without Getting Pena...
The Step-by-Step Guide on Improving Your Google Rankings Without Getting Pena...The Step-by-Step Guide on Improving Your Google Rankings Without Getting Pena...
The Step-by-Step Guide on Improving Your Google Rankings Without Getting Pena...
 
Tools to analyse your websites in 2023.pdf
Tools to analyse your websites in 2023.pdfTools to analyse your websites in 2023.pdf
Tools to analyse your websites in 2023.pdf
 
How your real estate business can improve and rank well with seo
How your real estate business can improve and rank well with seoHow your real estate business can improve and rank well with seo
How your real estate business can improve and rank well with seo
 
Core Essence of Clipping Path Services for Product Photography
Core Essence of Clipping Path Services for Product PhotographyCore Essence of Clipping Path Services for Product Photography
Core Essence of Clipping Path Services for Product Photography
 
The Best Guide to SEO
The Best Guide to SEOThe Best Guide to SEO
The Best Guide to SEO
 
Internet marketing 101
Internet marketing 101Internet marketing 101
Internet marketing 101
 
E-commerce strategies for business development 2015-2016
E-commerce strategies for business development 2015-2016E-commerce strategies for business development 2015-2016
E-commerce strategies for business development 2015-2016
 
12 seo techniques
12 seo techniques12 seo techniques
12 seo techniques
 
Ecommerce seo checklist 15 questions to ask yourself to improve site ranking
Ecommerce seo checklist 15 questions to ask yourself to improve site rankingEcommerce seo checklist 15 questions to ask yourself to improve site ranking
Ecommerce seo checklist 15 questions to ask yourself to improve site ranking
 
28 métricas SEO que puedes usar en informes y ventas a clientes
28 métricas SEO que puedes usar en informes y ventas a clientes28 métricas SEO que puedes usar en informes y ventas a clientes
28 métricas SEO que puedes usar en informes y ventas a clientes
 
Search Engine, SEO and Google Algorithms
Search Engine, SEO and Google AlgorithmsSearch Engine, SEO and Google Algorithms
Search Engine, SEO and Google Algorithms
 
SEO Presentation-Cybernician
SEO Presentation-CybernicianSEO Presentation-Cybernician
SEO Presentation-Cybernician
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)
 

Mais de Lynn Holley III

Video Open-Storyboard-Template
Video Open-Storyboard-TemplateVideo Open-Storyboard-Template
Video Open-Storyboard-TemplateLynn Holley III
 
updated - site map: Money Management
updated - site map: Money Managementupdated - site map: Money Management
updated - site map: Money ManagementLynn Holley III
 
Interactive Media Sales Process
Interactive Media Sales ProcessInteractive Media Sales Process
Interactive Media Sales ProcessLynn Holley III
 
pre-project plan 2014 - website
 pre-project plan 2014 - website pre-project plan 2014 - website
pre-project plan 2014 - websiteLynn Holley III
 
7 deadlymistakes: seo guidelines
7 deadlymistakes: seo guidelines7 deadlymistakes: seo guidelines
7 deadlymistakes: seo guidelinesLynn Holley III
 
Check list blog integration
Check list blog integrationCheck list blog integration
Check list blog integrationLynn Holley III
 

Mais de Lynn Holley III (8)

Video Open-Storyboard-Template
Video Open-Storyboard-TemplateVideo Open-Storyboard-Template
Video Open-Storyboard-Template
 
updated - site map: Money Management
updated - site map: Money Managementupdated - site map: Money Management
updated - site map: Money Management
 
Interactive Media Sales Process
Interactive Media Sales ProcessInteractive Media Sales Process
Interactive Media Sales Process
 
PPC 6 steps
PPC 6 stepsPPC 6 steps
PPC 6 steps
 
pre-project plan 2014 - website
 pre-project plan 2014 - website pre-project plan 2014 - website
pre-project plan 2014 - website
 
7 deadlymistakes: seo guidelines
7 deadlymistakes: seo guidelines7 deadlymistakes: seo guidelines
7 deadlymistakes: seo guidelines
 
Website Design samples
Website Design samplesWebsite Design samples
Website Design samples
 
Check list blog integration
Check list blog integrationCheck list blog integration
Check list blog integration
 

Último

Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Shubham Pant
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxnaveenithkrishnan
 
world Tuberculosis day ppt 25-3-2024.pptx
world Tuberculosis day ppt 25-3-2024.pptxworld Tuberculosis day ppt 25-3-2024.pptx
world Tuberculosis day ppt 25-3-2024.pptxnaveenithkrishnan
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...APNIC
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteMavein
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsRoxana Stingu
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSedrianrheine
 
A_Z-1_0_4T_00A-EN_U-Po_w_erPoint_06.pptx
A_Z-1_0_4T_00A-EN_U-Po_w_erPoint_06.pptxA_Z-1_0_4T_00A-EN_U-Po_w_erPoint_06.pptx
A_Z-1_0_4T_00A-EN_U-Po_w_erPoint_06.pptxjayshuklatrainer
 
Niche Domination Prodigy Review Plus Bonus
Niche Domination Prodigy Review Plus BonusNiche Domination Prodigy Review Plus Bonus
Niche Domination Prodigy Review Plus BonusSkylark Nobin
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpressssuser166378
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilitiesalihassaah1994
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSlesteraporado16
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfmchristianalwyn
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024Jan Löffler
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdfShreedeep Rayamajhi
 

Último (15)

Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptx
 
world Tuberculosis day ppt 25-3-2024.pptx
world Tuberculosis day ppt 25-3-2024.pptxworld Tuberculosis day ppt 25-3-2024.pptx
world Tuberculosis day ppt 25-3-2024.pptx
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a Website
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
 
A_Z-1_0_4T_00A-EN_U-Po_w_erPoint_06.pptx
A_Z-1_0_4T_00A-EN_U-Po_w_erPoint_06.pptxA_Z-1_0_4T_00A-EN_U-Po_w_erPoint_06.pptx
A_Z-1_0_4T_00A-EN_U-Po_w_erPoint_06.pptx
 
Niche Domination Prodigy Review Plus Bonus
Niche Domination Prodigy Review Plus BonusNiche Domination Prodigy Review Plus Bonus
Niche Domination Prodigy Review Plus Bonus
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpress
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilities
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
 

SEO/SEM Report

  • 1. Internet Marketing Analysis created by Lynn Holley III ----------------------------------------------------- Analysis Report For: CUSTOMER Name Financial Planning Company - Test Case 2 www.yourdomain.com (800) 555-7777 Dallas, TX 75201 Comment: This is an example of an Internet Marketing Analysis Report for a b2b - Financial Planning Company’s Website… SEM - Analysis Report
  • 2. Site Title: “Financial Planning Company” ● Comment: on website - Site Title Your title should be keyword rich and target keywords you could really rank for, not just generic terms or company name that will not help you improve your ranking in the SERPs (search engine results pages). You can have as much as 70 characters in your title; so, utilize it without keyword stuffing. You are currently using exactly 23 characters.
  • 3. Meta Description: N/A – not there ● Comment: Meta Description not available This is one of the most important elements for your site. If you don't have a description, you're only hurting yourself. For most sites, it is best not to include the domain name unless it is a keyword term. Google displays up to 163 characters, but most experts go for 150 or 160 to be safe.
  • 4. Meta Keywords: N/A – absent, NONE ● Comment: YOUR Meta Keywords Google engineer, Matt Cutts, revealed that Google doesn't care to look at the meta keyword tag, but this debate still continues even today. Thing is, although Google is the top dog and perhaps they really don't care for the keyword meta tag, but it is still good practice AND other search engines still care for it, so it doesn't hurt too much to go ahead and utilize the keyword meta tag. Try to stay within 10 keywords per page. Aside from the recommended numbers, it's best to go for keywords you can actually rank for, not just generic keywords that has more than 100,000,000 results.
  • 5. Inbound Links: google.com: links (with "www") and google.com: links (without "www") ● Comment: Inbound Links , one-way backlinks, & 2-way reciprocal links The more sites linking back to you, the better your site will rank for particular keywords. You need relevant, high authority, and high ranking PR sites linking back to your website. This can be accomplished through the use of social media sites, forums, blogs, link directories and more. We only promote white hat SEO-SEM!
  • 6. Last Google Crawl Date: Jun 12, 2014 - 07:53:21 ● Comment: Last Google Crawl Date for Site recorded The more often Google comes back to crawl your pages the more possibilities and chances that your website pages will rank for certain keywords. You said your site has been completed for 2 months, but not a single page has been indexed. This is serious trouble.
  • 7. Google Indexed Pages: 13 pages total ● Comment: 13 Google Indexed Pages on SITE (visible to Google) You have to understand that the more content you have the better chances of ranking you will have for multiple keywords. It's almost like playing the lottery, except your chances for ranking for keywords to bring you traffic has a higher ratio.
  • 8. Domain Age: 5 years 1 month 24 days (10 months, 3 days until expiration) ● Comment: Domain Age has remained active for time elapsed since purchase date of domain Your Domain age is an important factor in search engine marketing. Sometimes, a site will outrank another simply because of the age of a domain. Although this is not in your favor always, there are still many ways of increasing traffic and improving your ranking positions otherwise. We've had experience in ranking on page ONE for HIGHLY competitive keywords of well over several million results with relatively new domains.
  • 9. Permanent Redirect: Not Found ● Comment: Permanent Redirect Not on Site Without the redirect in place the Search engines may think that both your websites are two different SITES (i.e. your website url with “www.yourdomain.com” and the other ONE that doesn't obtain the ‘www’ before the url, “yourdomain.com”- which you also need). You should set up a permanent redirect that’s technically called a 301 redirect between both these sites. Once you do that, you will get full search engine credit for your work on both of these websites. As of right now, your website without the 'www' has 13 indexed pages while your site WITH the 'www' has 13 indexed pages. In the same respective, your backlinks are google.com: links (with"www") and google.com: links (without" www").
  • 10. Image Alt Tags: 22 images do not have alt tag ● Comment - Pictures without Image Alt Tags: 22 Search engines give a considerable amount of value on images that have an alt tag. This is because images cannot be viewed or seen by search engine crawlers, but when it is given an alt tag, it is giving a searchable 'value'.
  • 11. Google PR: Sites PR value is 2 ● Comment: Sites Google PR - PageRank is a whole number between 0 and 10 PR is an important value, but it’s definitely not the cure ALL for ranking high on Google search pages. There are sites with very low PR value, but still outrank other sites with higher PR values. This is because of the power of back linking (off-page optimization) from other high PR valued sites and proper on- page optimization.
  • 12. Google Analytics: ZERO tracking code found! ● Comment: Utilizing Google Analytics No, your website does NOT have a visitor tracking tool. You are losing VALUABLE information that allows you to understand where your traffic is coming from, through what means (if search engines, what keywords; if another site, what site), what they are doing on your website, amount of time spent on your website and much more depending on the service you use. We recommend Google Analytics.
  • 13. Alexa.com Traffic Rank: 18901290 ● Comment: Alexa.com relevance Alexa.com is an online traffic ranking service (like compete. com) that monitors over 20,000,000 websites. The closer you are to #1, the better. Alexa also estimates how much traffic a website receives based on country. The honest truth is, Alexa is not an accurate service that tells people exactly where they rank or how much traffic a site really gets. However, it should really be taken with a grain of salt, meaning there is a bit of truth in it. Those who think that it's important will perceive a site to be more valuable and authoritative, but those who don't care simply won't matter.
  • 14. Mobile Optimized: Mobile website found ● Comment: Mobile Optimized Website compatibility Yes, your website is optimized for Mobile Phones. There are nearly 100 million mobile internet users in the United States alone. It's more than a GREAT idea! to have your website optimized for mobile devices including your phone. When your website is optimized and designed with a mobile compatibility mindset in place, your visitors/customers can easily navigate your Site while on their mobile phone. Please note, other remote devices are equally important for complete-cross-compatibility adherence, too.
  • 15. Website Grade: 13% standard functionality ● Comment: Website Grade Score: 13 The closer you are to 100, the better. This is an evaluation score based on our point system, which is actually a lot harsher than most programs. We are looking at the most basic structures of your website, and determining if they’ve met the minimum standards or not for high ranking performance. Missing out on the basics of SEO can mean catastrophic results for your ranking and traffic. Just like in school, if you have at least a 70, you've got the basics down. If you are not at least above 70, perhaps we can help you get there.
  • 16. Potential keywords to rank for: ● Comment: Complete keyword research, selection and analysis will be performed for clients only
  • 17. Conclusion: ● It ultimately comes down to helping people interact with your website by leading them to engage in a conversation with You (without you being there). This is important for a website to convert more visitors into leads and more leads into sales. ● Off-page optimization (an abundance of backlinking) is going to be imperative to your growth and dominating your market, but we will not and cannot do any kind of marketing for your website unless we can first optimize your web pages and prepare it for the search engines.
  • 18. Conclusion continued... ● Simply explained, a highly optimized website with just a few backlinks can outrank a poorly optimized website with a hundred backlinks, given all else is equal. ● So for your competitors to keep up with your fully optimized website, they'd need hundreds and thousands of upon thousands of backlinks just to KEEP UP with you. ● With EVERYTHING said, thus far - We can further help You translate all aspects of this Marketing Analysis Report so that your COMPANY can increase business while - at the same time, prioritizing what you need to do FIRST with your website presence & marketing efforts to be even more Successful.