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ceo vp marketingvp product develpment Managing Change for Technology Teams

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ceo
vp marketingvp product
develpment
quality
engineer
office
manager
developer
The Small Business
O3 : THE SMALL BUSINESS | PAGE 07LYNDA.COM | MANAGING CHANGE FOR TECHNOLOGY TEAMS
The CEO works directly with two vice
presidents to communicate and accomplish
change.
The vice president of product
development functions as product
manager, architect, and development
manager, and can realign the solution
from all three of those perspectives
—explaining the new strategy to the
developer and quality engineer.
For the developer, the directive originates
from a single person and is one level
removed from the source of the change,
the CEO. In all likelihood, the message is
clear and actionable.

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