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The Enterprise
| PAGE 13LYNDA.COM | MANAGING CHANGE FOR TECHNOLOGY TEAMSO5 : THE ENTERPRISE
Business opportunity research, analysis,
product design, marketing, and other
functions are highly specialized. Product
managers typically focus on components.
They collaborate to coordinate feature
roadmaps and prioritize across multiple
sets of needs.
Impacts of change ripple widely. It’s
a challenge to shift the focus of highly
skilled professionals to something new.
They have deep institutional knowledge
of an existing product built on years of
architecture and technical debt.
Should the company transform the skills of
its existing team, layoff staff and hire a new
team, or pursue both strategies? Urgency,
and the importance of the single revenue
source, can impact this decision. If a
company has multiple lines of equally
successful products, the process can be
evolutionary. If not, revolutionary change
may be needed.
The scope of communication required is
huge. Individual technology professionals
must embrace an entirely new ecosystem
of software development, customer needs,
and feature sets. The change affects one
business unit, but the interdependencies
of technology and infrastructure mandate
an epic plan that analyzes and accommo-
dates impacts and communicates them to
all stakeholders.

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