My 'M@x' presentation at CILIP Umbrella 2009. Launched on World Book Day 2005, The Zone is hosted by M@x, Devon Libraries cyber dog and children's reading champion! Library members make the site their own by contributing, stories, reviews, jokes, puzzles and pictures, with the chance to win a Goody Bags and other prizes. The website won a Gold award in 2005 from CILIP PPRG for Multi-media and website publicity. CILIP is the Chartered Institute of Library and Information Professionals. The Zone can be viewed here - http://www.devon.gov.uk/thezone

1. Clay-nine Captures Imaginations The value of libraries: advocacy and funding

3. A Library Website for Children?

4. But this is what we had…

5. Creating a Character

7. From this… … to this!

9. A Spanner in the Works?

10. Site Concept Map

11. Approved!

13. Goody Bags Content: Rucksack Drink bottle Notepad Highlighter Pen Pencil Eraser Keyring M@x badge

14. Website www.devon.gov.uk/thezone

19. Increased visits to the Children’s site by 500%

20. CILIP PPRG Award for Multi-media Promotion

21. Making a difference Ruth’s Goody Bag “ Ruth has found learning to read quite a chore. She still finds reading tedious but is beginning to see its value for reading notices, instructions and information. She likes having stories read to her. One day Ruth sat at her computer to write a story for M@x which she then illustrated and put together as a book.”

22. Making dreams into reality

23. Making libraries fun!

24. Ticket and Membership Pack Key colours: Red Black Yellow White Font – Snap ITC

25. Children’s Public Access/PN PCs

26. Prize Survey - 2007

29. Introducing… Cartoon M@x

30. New Look Website – March 2009

31. Children’s ‘Zones’ in Libraries

33. Quick Prize Quiz! Question 1 Name one well known character that influenced the design of M@x Question 2 The Zone increased traffic to our children’s site by what percentage? Question 3 In what month did we launch the new look Zone?

34. Thank You for Listening! Contact Us Lynda Bowler Public Access & Web Officer [email_address] 01392 385292 Rebecca Bond Marketing & Promotions Officer [email_address] 01392 380503