37. Positive experiences
are bigger conversation
starters than negative
experiences. People like
positive stuff.
28
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38. āMarketing is the price
you pay for being
unremarkableā
(Robert Stephens, founder of the Geek Squad)
http://thinkvitamin.com/business/why-you-should-ļ¬re-your-pr-company/
dinsdag 25 oktober 11
39. āMarketing is the price
you pay for being uct
rod
badp
unremarkableā
(Robert Stephens, founder of the Geek Squad)
http://thinkvitamin.com/business/why-you-should-ļ¬re-your-pr-company/
dinsdag 25 oktober 11
40. āMarketing is the price
you pay for being uct
rod
badp
unremarkableā
bad service
(Robert Stephens, founder of the Geek Squad)
http://thinkvitamin.com/business/why-you-should-ļ¬re-your-pr-company/
dinsdag 25 oktober 11
94. Event Management 2.0 ā
How Social Media Marketing Enhances Ticketing
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95. Factsā¦
ā¢ Worldwide more than 800.000.000 user
ā¢ Fastest growing group = over 50 year old
(USA over 25% of FB user are older than 45 years)
ā¢ USA over 70% of whole population / Germany 40%)
ā¢ Users are in average connected with 130 friends
Quelle: Facebookmarketing.de & http://www.checkfacebook.com/
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96. the Sky is the limit ;-)
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98. Connect Ā the Ā worldās Ā
professionals to make
them more productive
and successful
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99. ā¢ More than 11.1 million members (mainly DACH)
(June 2011) use XING to boost their business, job and
career.
ā¢ XING is a platform where professionals from all kinds
of different industries can meet up
ā¢ More than 170,000 events promoted on XING every
year
ā¢ Members can meet and exchange views in
around 50,000 specialist groups
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100. The Starting Point for Social Media and Events
1. Use Social Media (Facebook, Twitter, XING, etc.) ā
your customers (the attendees) are already there!
2. Gives you a direct contact with customers
(viral marketing, 2-way-channel, feedback,ā¦)
1. Gives you chance to build up a relationship with
your most important "asset" ā your attendees
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101. Social Media Report: Results
1. Facebook, Twitter & XING are key for reach, virality &
dialogue
2. 80% of organisers want to increase future activity
3. Goals: event promotion, gaining information &
attendees
4. Problems: lack of time, complex Ā ROI Ā calculationā¦
ā¦BUT: 60% don't use monitoring tools
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102. Set vs. realised goals
Slight deviation between set- (blue) and realised goals (green).
Main goal: increasing event awareness.
Outcome: social media goals realisable for organisers.
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104. ļ Create Facebook Fanpage for event
ļ Circulate relevant content early
ļ§ Event-related information, interviews, photos, videos
ļ§ Likes & Comments promote your event virally on Facebook
ļ amiando's social ticketing app: ticketing with Facebook
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105. ļ Create Twitter Account for event
ļ Information pre- and post event
ļ Event Hashtag -> "bundles" event-related communication
ļ Twitter monitoring: immediate reaction possible, valuable feedback
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106. ļ Create event and ticket-sale on XING
ļ XING-groups and existing contacts for reach and effective event
marketing
ļ Recommend event: Attendees recommended event according to profile
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107. ļ Create YouTube channel for event
ļ Pre-event videos: Interviews with speakers
ļ Post-event videos: key points, presentations, interviews
ļ Multiple-platform videos: Facebook, Twitter
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108. ļ Create event on Foursquare
ļ Check-ins:
ļ§ Participants circulated in own network
ļ§ Networking effect (meeting online)
ļ Check-ins incentivise with rewards: badges, giveaways etc.ā¦
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109. Conclusionā¦
Social Media:
ļ§ Puts you closer to your audience (target group)
ļ§ Close relationship and direct dialogue with target group
ļ§ An addition to traditional ticketing channels
ļ§ Ticket sales with minimal marketing costs
ļ§ Information about existing-/potential customers
ļ§ Long-term relationship with attendees/ target group
ļØ Remember to exploit these possibilities!!!
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110. Kompletter Report kostenlos herunterladen
http://www.amiando.com/socialmediareport_en
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111. Contact
Urs Haeusler
Head of Sales
amiando GmbH
SandstraĆe 33, 80335 Munich, Germany
Phone: +49 (89) 5527358-33, Fax: +49 (89) 5527358-10
urs.haeusler@amiando.com
www.amiando.com
dinsdag 25 oktober 11