This document discusses social media marketing opportunities and challenges. It notes that 93% of buying cycles start online and 88% of clicks reflect organic searches. Key aspects of building social media content include creating engagement, providing information, and being entertaining. Recommended social media platforms for B2B include Facebook, Google+, YouTube, LinkedIn groups, blogs, and SlideShare. Challenges can include having aims that are too wide, prospects not knowing a company exists, not breaking through competitors' noise, making too much noise, and using the wrong channels.

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SOCIAL MEDIA
MARKETING OPPORTUNITIES
Increase Brand Awareness
• 93% of buying cycles start online
• 88% of clicks reflect organic (non-paid) searches
Many buyers, including B2B buyers, correlate high
organic search results with
trust and brand leadership
Companies are conspicuous by their absence

3. 315.589.8879 | WWW.SALMONCREEKMEDIA.COM
SOCIAL MEDIA - BUILDING CONTENT
Key to Building Social Media Content:
• Create Engagement –attention-getting and
actionable
• Provide Information – readable and
shareable
• Be Entertaining – humorous, intriguing, and
provocative

4. 315.589.8879 | WWW.SALMONCREEKMEDIA.COM
B2B Social Media Building Blocks
• Facebook
• Google+
• YouTube
• LinkedIn Groups
• Blogs
• SlideShare
SOCIAL MEDIA – BUILDING BLOCKS

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Reasons for Social Media Marketing being
ineffective
• Aim is to wide
• Prospective buyers don’t know you exist
• Can’t break through your competitors’ noise
• Can’t stand out because of your own noise
• Not making noise because you’re on the wrong
channel
SOCIAL MEDIA
MARKETING CHALLENGES