10 mistakes
you should avoid while
prospecting on LinkedIn
by Max Sydorenko, Co-founder at
Dooozen.io

Hello World Dooozen
IT-entrepreneur
Founder at Novileads.com
Co-Founder at Dooozen.io
Sports Blogger and Reporter at
champion.com.ua
10+ years of experience in IT sales

Where do you get your leads? Dooozen
Inbound
Webstite & Blog
Social media
Public events
SEO
Outbound
E-mail marketing
Direct mailing
Cold calling
ADS
LinkedIn?

LINKEDIN?
It does not work, we tried hard…
We do not work with LinkedIn…
Our profiles are often blocked…
Our TA is not there…
It is too expensive…
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Dooozen.io
Are you sure that you are
doing THE RIGHT THINGS
RIGHT?

Mistakes levels
Managerial
Tactical
Operational
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10 mistakes
Underestimating LinkedIn as a channe
Setting up short term goals onl
Setting up improper organizational structur
Relying on LinkedIn as the only channel for lead generatio
Relying on LinkedIn as the only source of lead
Creating inefficient sequence
No or little experiments with messagin
Forgetting about the SSI Ran
Do not paying attention to your profil
Depending too much on the automation tools
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Why LinkedIn?
500 mln users 70% decision makers
LinkedIn messages generate 11x response rate
compared to other channels
277% more effective than other social
media platforms
80% of leads come from LinkedIn, only 7% come
from facebook
Replicon
Hubspot
Kissmetrics
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The math of sales on LinkedIn –
follow the funnel
Connect per week – 150 invite
Connect per month – 600 invite
Connect per month when use 5 profiles – 3000 invite
Get the acceptance rate 30% - 900 connection
Get the reply rate 10% - 300 replie
Get 20% positive replies – 60 leads
What if you convert 3% of leads into the contracts?
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2. Setting up short term goals
Warming up profiles: ~4-8 weeks
Getting firs flow of leads: ~4-8 weeks
Sales life cycle: ~2-3 months.
Real time to get the first clients: 3-5 months.
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LinkedIn Warm-Up: 500+
Step
Create profil
Complete profil
Create a warm-up plan
< 15
Connect people manually ~ 10-15 requests per da
Invite 2nd level connections onl
Ask your colleagues and friends to connect yo
Make at list 2-3 social actions per week
< 25
Launch your first WARM UP automation – target HRs and Recruiter
Mix 2nd and 3rd level connections: 70% - 30
Mix UA and NON-UA connections: 70% - 30
Make at list 2-3 social actions per week
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3. Setting up improper
organizational structure
Ideal squad
Database manage
Lead generation manage
Sales manage
Head of sales
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RACI Matrix
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4. Relying on LinkedIn as the
only channel for lead
generation
LinkedIn changes algorythms constantl
Your outreach numbers are limite
You loose other opportunities for lead generation
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5. Relying on LinkedIn as the
only source of leads
The right mix of sources
LinkedIn + Sales Navigato
Conferences and other event
List and catalogue
Investments funds data
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6. Creating inefficient
sequences
Signs of inefficiency
Lasts to lon
Contains too many follow-ups
Sequences you should try
View – Like – Invite – Message – Message – Like – Messag
Invite – Like – Message – Like – Messag
View - Invite – Message
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7. No or little experiments with
messaging
Tips
Change your note messag
Try different messages for the same audienc
Proof-read your messaging with native speaker
Try ChatGTP – why not?
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8. Forgetting about the SSI
Rank
LinkedIn is a social networ
Content posting
Different type
Regula
Relevan
Balance
View, likes, comments – be involved
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9. Do not paying attention to
your profile
Back to square one – check list
Does your profile photo look attractive
Did you set a clear and attractive headline
Do you have a summary
Have you added the links to your portfolio
Do you have recommendations
Does the profile look consistent in general?
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10. Depending too much on the
automation tools
Things your should automate
Invite
Follow up
Integrations
Things you should NOT automate
Responding to messages from prospect
Interacting with the fee
Creating personal message and InMails
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Summary: check-list
create profile
complete profile
warm-up profiles – 4-8 week
search for leads on LinkedIn – 70
search for leads outside LinkedIn – 30
create sequences of message – 3-5 to tes
launch campaign
measure the performance – Q1, Q
change messaging, change audienc
post relevant content – 1-2 posts weekl
ENJOY!
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Questions?

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Get in touch
max.sidorenko@novileads.com
+38 097 520 14 76
app.dooozen.io
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