Lviv Startup Club 38 "Customer Vaildation". Олег Михайлович "Презентація ідеї стартапу Lean Pot"

•

0 likes•596 views

Відео доповіді: http://www.youtube.com/watch?v=sapNy3pWzVo Сайт: http://startupline.com.ua/ Наша facebook сторінка: https://www.facebook.com/StartupLine Наша linkedin сторінка: http://www.linkedin.com/groups/StartupLineorg-Ukraine-startups-investors-network-2236396 Ми на youtube: http://www.youtube.com/StartupLviv

Business Technology

LEAN POT
BY OLEH A. MYKHAYLOVYCH
SKYPE: FREEZEPRO
WWW.FREEZEPROSOFTWARE.COM

PROBLEM /
OPPORTUNITY
Where to start?
Put all together
Existing solutions
Correct metrics to evaluate

WRONG METRICS
• Hits
• Page views
• Number of visits
• Unique visitors
• Friends, followers, likes
• Time on site / number of pages
• Emails collected
• Number of downloads

TARGET AUDIENCE
B2B market
SAAS Based Startups

ON THE IDEA
• Business Model Canvas
• Experiments
• Customer Interviews

ON THE DESIGN
• Mockups
• Single Page Apps
• Landing pages
• CTAs

ON THE DEPLOY
• Development
• Hosted solutions
• API / Database Integrations
• Common frameworks
• CI / CD, Immune system

ON THE MEASURE
• SEO Metrics
• SMM Metrics
• Activity/ CTA
• A/B Testing

ON THE ANALYSIS
• Data driven analysis
• Automatic alerts
• Suggestions
• Segments, Cohort

ON THE GROWTH
• Sticky engine
• Virality engine
• Paid engine

SAAS: KEY METRICS
• Attention
• Enrollment
• Stickiness
• Conversion
• Revenue per customer
• Customer acquisition cost
• Virality
• Upselling
• Uptime and reliability
• Churn
• Lifetime value

BUSINESS MODEL
• Freemium
• Hosted Solutions
• Consulting(per hour)
• Addons

COMPETITORS
• Lean Canvas, Strategyzer, EffectCup, LeanLaunchLab
• Unbounce
• HubSpot
• ThoughtWorks

MARKETING
• Free version
• Short term: testing hypothesis
• Blogging(success stories)
• Integrations( contact with Atlassian, BaseCamp)
• Connect with others SAAS tools..

TEAM
• Oleh Mykhaylovych(8 years in outsources, 2 own products
fpscomponents.com , mockupbuilder.com)
• Experience in SAAS
• Follow last UX guidelines and practices
• Ready for fast pivots
• Agile Environment

What's hot

Web Analytics 4

Aniruddha ("Anil") Gupte

ClickZ New York 2014 - Last Trends

blue2purple

Improve CX to gain competitive advantage.

Decibel Digital

15 common mistakes_in_ecommerce

PROBESEVEN

Evans-Defosse-Aug-24-2012

Erin Defossé

During a recent webinar, Digital Specialist Jon Eaton and Marketing Manager Keith Gutu shared great insights and top tips on proven easy to implement practical steps you can take to gain quick wins in your website’s performance. Key takeaways were: - Steps you can take right now to make your website faster - Reviewing 404’s to tell you where content might be missing - How to reduce bounce rate on high traffic landing pages - How to spot issues in your conversions quickly and do something about them

Top tips for a successful website spring clean webinar slides

Keith Gutu

• 1. Techniques to Increase ConversionsFor Your SaaS BusinessHiten ShahKISSmetrics Webinar • February 22nd, 2011 • 2. Twitter Hash Tag #measure • 3. SaaS: Software as a Service • 4. SaaS Sales Models• Customer Self Service (sign up and pay online) • Examples: 37signals, Zoho, Dropbox• Transactional Sales (inside sales) • 5. SaaS Pricing Models• Paid Sign Up (no free trial or free plan) • Examples: CrazyEgg, Mozy• Free Trials (timed trials) • Examples: 37signals, Backupify• Freemium (free forever → upgrades) • Examples: YouSendIt, LogMeIn, Evernote • 6. CrazyEgg Pricing BeforeFreemium (free forever → upgrades) Visited Site Free Sign Up Upgraded • 7. CrazyEgg Pricing AfterPaid Sign Up (no free trial or free plan) Visited Site Sign Up Pay • 8. CrazyEgg Results• Sign ups decrease by 10x• Doubled revenue in the first month• 2 years later, 25% of the revenue is from free customers• There is a free plan in CrazyEgg’s future =) • 9. Funnel Testing & Optimization • 10. Macro Conversions“ It’s important not to get distracted by intermediate metrics like the click-through rate of the button itself...we only care about the customer behaviors that lead to something useful” Eric Ries, The Lean Startup • 11. Activation• Web analytics application • Install javascript code and start tracking data• Project management application • Create first project and invite a person• Customer relationship management application • Add their first contact and follow up with them• Customer support application • Receive and respond to a customer support request • 12. SaaS Macro Conversion Funnels • 13. 5 Step Process for Funnel Optimization • 14. Baseline your macro conversions • 15. Identify optimization opportunities• Which step has the highest drop off? • 16. Gather qualitative data• Identify conversion barriers• Surveying • Survey.io, KISSinsights, Wufoo, SurveyMonkey, etc...• Usability Testing • In-person, UserTesting.com, FiveSecondTest, etc...• Example • Task completion survey http://kiss.ly/biUD9L • SaaS plans page survey http://kiss.ly/f9ZlAb • 17. Create and implement A/B tests• Many ways to improve funnels• Modify your steps • Combine, remove or change the order of steps. • Add UI elements to guide users• Test your designs • Headlines, images, buttons, microcopy, etc... • Try radical variations • 18. Measure against your baseline, rinse & repeat • 19. Segmenting Your Customers • 20. Account type segmentation http://rowfeeder.com/plans • 21. Company size segmentation http://box.net/pricing • 22. Custom segmentation • 23. Custom segmentation data • 24. Testing Your Call to Actions • 25. Funnel A/B Testing Rules! • 26. Survey, segment, analyze & then create tests 27. Segment and analyze • 28. Don’t copy “best practices” blindly • 29. Learn what works best for your customers • 30. 3 Techniques for Increasing SaaS Conversions

3 Techniques to Increase Conversions for Your SaaS Business

Kissmetrics on SlideShare

3. We’ll cover...1 What is SaaS activation?2 The 3 stages to perfect it3 4 ways to improve activation 4. What is Activation? 5. There’s a gap in our user acquisition... 6. Most SaaS business track this funnel: 7. Let’s say that John visits your site. 8. And he signs up for a free trial. 9. What then? He magically upgrades? 10. Activation is.. The first point where you deliver the value that you promised. 11. Activation is the key to a healthy SaaS business. If people don’t see the value of your product, you won’t be able to upgrade them to a paid plan. 12. Our new funnel looks like this: 13. Stage 1 - Define Activation 1 14. Answer this question: Where do you deliver the core value of your product for new users? 15. Let’s look at an example. 16. What if your product isn’t so simple? 17. Talk to new users that paid within last 30 days. Have them tell you how they started using your product. 18. Then talk to new users that didn’t upgrade What do they miss? 19. Also segment your current funnel by... 1 Business model 2 Customer type 3 Traffic source Look for abnormal conversion rates. 20. A funnel segmented by business type. 21. Find the moment where your product “clicks” 22. MailChimp Activation 23. Shopify Activation 24. Stage 2 - Measure 2 25. We can’t improve it unless we’re measuring it. 26. Remember our funnel? Get Your baseline. 27. Segment your funnel. 28. Then A/B test changes 29. So what should we test? 30. Stage 3 - Time for Tactics 3 31. 4 Ways to Increase Activation 1 Checklist 2 New user experience 3 Filter 4 Lifecycle emails 32. 1. The Checklist 33. Easy to test and implement 34. 2. The new user experience An integrated guide for how to get to activation. 35. A unique experience just for new users. 36. Doing this right takes a lot of work. 37. 3. The Filter 38. Target different customer segments. If people get value from your product in different ways, filter them into different paths. 39. Some filters work better than others... 40. Conversion Rate: 22.1% 41. Fast or Advanced Filter 42. Conversion Rate: 38.2% (vs 22.1%) 43. 4. Lifecycle Emails Stay in touch with your users. 44. Target the walls that your users hit. 45. Getting over the first hurdle in Crazy Egg 46. Action Steps 1 Talk to users and define activation 2 Baseline your funnel 3 Test checklist, then NUX and filters 4 For user education problems, send a lifecycle email 47. KISSmetrics funnels measure activation for you 1 Find the right people to talk to 2 Build funnels for historical data 3 Easily segment funnels 48. VIP KISSmetrics Demo kiss.ly/webinar-17

How to Get Your Users to Actually Start Using Your Product so You Can Sell It

Kissmetrics on SlideShare

Internet Retailer Web Design 2014 - Product Page

sweiskircher

Digital analytics Adobe Symposium

Kashif Khurshid

Local Marketing #AgentFree

Venkat Kolluri

Company preso ramen

Robbie Small

#WAC2011: Manoj Jasra - Shawn Communications

BBP

Introduction to User Experience Monitoring

Daniel Khan

It’s obvious that customer satisfaction is a key ingredient for business success and this is is also true for web applications. Even search engines factor in response times and usability into their ranking algorithms and slow response times can have unexpected and drastic effects for a business. In this session we will discuss the metrics that directly affect the success of any web application before we introduce ways to proactively and continuously measure how satisfied your users are.

Introducing User Experience Monitoring

Daniel Khan

Using "Content Marketing" to grow your business in 2017 is virtually a necessity. The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI). Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few. In this session, we'll talk about how to translate your content marketing strategy into real results for your business, including: * How to continuously improve your content based upon insights from your analytics & other sources * How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!) * How to promote and "atomize" your content to get the maximum return on investment! This talk was originally presented at WordCamp Miami 2017 on March 25, 2017

How to Get Real Business Results from Your Content Marketing Efforts

David G. Johnson

How to have a killer ecommerce web site?

Ali Tavanayan

How to have a killer ecommerce web site?

Ali Tavanayan

User retention strategy in long Buying journey

Bivek Kumar

Interacty. All-in-One Interactive Content Maker

Interacty

What's hot (20)

Web Analytics 4

ClickZ New York 2014 - Last Trends

Improve CX to gain competitive advantage.

15 common mistakes_in_ecommerce

Evans-Defosse-Aug-24-2012

Top tips for a successful website spring clean webinar slides

3 Techniques to Increase Conversions for Your SaaS Business

How to Get Your Users to Actually Start Using Your Product so You Can Sell It

Internet Retailer Web Design 2014 - Product Page

Digital analytics Adobe Symposium

Local Marketing #AgentFree

Company preso ramen

#WAC2011: Manoj Jasra - Shawn Communications

Introduction to User Experience Monitoring

Introducing User Experience Monitoring

How to Get Real Business Results from Your Content Marketing Efforts

How to have a killer ecommerce web site?

User retention strategy in long Buying journey

Interacty. All-in-One Interactive Content Maker

Viewers also liked

Антон Сорокопуд "Приховані маркетингові можливості соціальної мережі вконтакт...

Lviv Startup Club

Slava Pankratov “Immunity to change”

Lviv Startup Club

Антон Сорокопуд “E-commerce експансія. Як охопити не охоплене, та підвищити п...

Lviv Startup Club

Pavlo Obod “Outsourcing company’s owner workday”

Lviv Startup Club

BeOnDesk

Lviv Startup Club

Taras Kytsmey “Balanced scorecard approach to company strategy”

Lviv Startup Club

Knigotopia.ru

Lviv Startup Club

Артем Комолов “Foursquare в україні: стан та бізнес перспективи”

Lviv Startup Club

Володимир Ткаченко. 10 нових сервісів для роботи в social media

Lviv Startup Club

Мурашина Логістика

Lviv Startup Club

Journey to the_center_of_the_earth

minoc1

ترجمة معتمدة لسفارة الهند بالقاهرة، ترجمة معتمدة لقنصلية الهند في مصر

Alhayah Translation

Bio data 80

VIKAS MARWAH

Bio data 80

VIKAS MARWAH

Maria teresa delgado de moreno. (accion sociedad fiduciaria)

alcaldia municipal

Audience Profile

qureshisohail69

Talent Management_Basic

Andrea Teschendorf

Viewers also liked (17)

Антон Сорокопуд "Приховані маркетингові можливості соціальної мережі вконтакт...

Slava Pankratov “Immunity to change”

Антон Сорокопуд “E-commerce експансія. Як охопити не охоплене, та підвищити п...

Pavlo Obod “Outsourcing company’s owner workday”

BeOnDesk

Taras Kytsmey “Balanced scorecard approach to company strategy”

Knigotopia.ru

Артем Комолов “Foursquare в україні: стан та бізнес перспективи”

Володимир Ткаченко. 10 нових сервісів для роботи в social media

Мурашина Логістика

Journey to the_center_of_the_earth

ترجمة معتمدة لسفارة الهند بالقاهرة، ترجمة معتمدة لقنصلية الهند في مصر

Bio data 80

Maria teresa delgado de moreno. (accion sociedad fiduciaria)

Audience Profile

Talent Management_Basic

Similar to Lviv Startup Club 38 "Customer Vaildation". Олег Михайлович "Презентація ідеї стартапу Lean Pot"

Content Marketing Retreat: Measurement with Google Analytics

Mightybytes

Digital Media Overview

Skoda Minotti

UCL M.Sc. Technology Entrepreneurship 2015 - Launching Digital Products

Niall Roche

AMA Richmond - Web Analytics (Oct. 2017)

Workshop Digital

Empirical Path web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It. The presentation covers: - How to give credit to various sources across your sales funnel with the MultiChannel Funnels/Attribution Modeling Tool - How to use Content Experiments to test different versions of your site to understand the most effective versions of landing pages - How to track the same visitors across mobile to your website using Universal Analytics

What’s New in Google Analytics: New Features & What You Need to Know

Empirical Path

Analytics in Action - UPCEA Central

continuingedmarketing

Web Analytics & Conversion Rate Optimization

Workshop Digital

Content Marketing Retreat: Using Google Analytics

Tim Frick

Google Analytics and Digital Metrics

encendo

Lean marketing master

Brett Noyes

web analysis document | web analysis document | web analysis document | web a...

nazen2

Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights. By watching this presentation, you'll learn: * Example goals for Branding, Content Marketing, and Lead Generation websites * Recommended segments any business can use to gain insights on specific members of their audience * Intelligence events to keep you on top of your website data * Common setup errors in Google Analytics * Questions to ask your data, along with step-by-step images detailing how to find the answers * Analysis best practices Other topics covered include: * Why you should use Google Analytics * What you can do with Google Analytics * Questions to help determine your web objectives and example objectives which might apply to your business * Step-by-step instructions to set up goals, segments, and intelligence alerts * How to quantify the results of your marketing efforts by using financial values * Tagging tracking URLs for better campaign tracking Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.

Mining Google Analytics for Marketing Insights

Kash Dhanda

Sitecore personalization Basic

Pradeep Shukla

This presentation provides an overview of most aspects of web for entrepreneurs and business owners. It provides a quick guide through all aspects of web from personnel, development, marketing strategy and optimizing. It has resources and links to helpful sites and tools. You can view more content on www.THINKademic.com One more thing - the header font did not come through correctly. It original is not quite in a comic font but it'll have to do. Be sure to drop by www.thinkademic.com for more web resources for entrepreneurs.

Kicking Web Butt - Small Business Web Strategy Planning

Ed Wu

Google Analytics Features

Kim Towne

Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools

Webanalytics with Microsoft BI

Tillmann Eitelberg

Technology Development Thinking Framework

ritzsingh

Technology Development Thinking Framework

ARMWORLDWIDE

Using Google Analytics To Market Your Software Idea

Pierre DeBois

Excel with Enterprise SEO

Kirill Kronrod

Similar to Lviv Startup Club 38 "Customer Vaildation". Олег Михайлович "Презентація ідеї стартапу Lean Pot" (20)

Content Marketing Retreat: Measurement with Google Analytics

Digital Media Overview

UCL M.Sc. Technology Entrepreneurship 2015 - Launching Digital Products

AMA Richmond - Web Analytics (Oct. 2017)

What’s New in Google Analytics: New Features & What You Need to Know

Analytics in Action - UPCEA Central

Web Analytics & Conversion Rate Optimization

Content Marketing Retreat: Using Google Analytics

Google Analytics and Digital Metrics

Lean marketing master

web analysis document | web analysis document | web analysis document | web a...

Mining Google Analytics for Marketing Insights

Sitecore personalization Basic

Kicking Web Butt - Small Business Web Strategy Planning

Google Analytics Features

Webanalytics with Microsoft BI

Technology Development Thinking Framework

Using Google Analytics To Market Your Software Idea

Excel with Enterprise SEO

More from Lviv Startup Club

Artem Bykovets: 4 Вершники апокаліпсису робочих стосунків (+антидоти до них) ...

Lviv Startup Club

Dmytro Khudenko: Challenges of implementing task managers in the corporate an...

Lviv Startup Club

Sergii Melnichenko: Лідерство в Agile командах: ТОП-5 основних психологічних ...

Lviv Startup Club

Mariia Rashkevych: Підвищення ефективності розроблення та реалізації освітніх...

Lviv Startup Club

Mykhailo Hryhorash: What can be good in a "bad" project? (UA)

Lviv Startup Club

Oleksii Kyselov: Що заважає ПМу зростати? Розбір практичних кейсів (UA)

Lviv Startup Club

Yaroslav Osolikhin: «Неідеальний» проєктний менеджер: People Management під ч...

Lviv Startup Club

Mariya Yeremenko: Вплив Генеративного ШІ на сучасний світ та на особисту ефек...

Lviv Startup Club

Petro Nikolaiev & Dmytro Kisov: ТОП-5 методів дослідження клієнтів для успіху...

Lviv Startup Club

Maksym Stelmakh : Державні електронні послуги та сервіси: чому бізнесу варто ...

Lviv Startup Club

Alexander Marchenko: Проблеми росту продуктової екосистеми (UA)

Lviv Startup Club

Oleksandr Grytsenko: Save your Job або прокачай скіли до Engineering Manageme...

Lviv Startup Club

Yuliia Pieskova: Фідбек: не лише "як", але й "коли" і "навіщо" (UA)

Lviv Startup Club

Nataliya Kryvonis: Essential soft skills to lead your team (UA)

Lviv Startup Club

Volodymyr Salyha: Stakeholder Alchemy: Transforming Analysis into Meaningful ...

Lviv Startup Club

Anna Chalyuk: 7 інструментів та принципів, які допоможуть зробити вашу команду Командою (UA) UA Online PMDay 2024 Spring Website – www.pmday.org/online Youtube – https://www.youtube.com/startuplviv FB – https://www.facebook.com/pmdayconference UA Online PMDay 2024 Spring Website – www.pmday.org/online Youtube – https://www.youtube.com/startuplviv FB – https://www.facebook.com/pmdayconference

Anna Chalyuk: 7 інструментів та принципів, які допоможуть зробити вашу команд...

Lviv Startup Club

Oksana Smilka: Цінності, цілі та (де) мотивація (UA)

Lviv Startup Club

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...

Lviv Startup Club

Andrii Skoromnyi: Чому не працює методика "5 Чому?" – і яка є альтернатива? (UA)

Lviv Startup Club

Maryna Sokyrko & Oleksandr Chugui: Building Product Passion: Developing AI ch...

Lviv Startup Club

More from Lviv Startup Club (20)