1.
We
know
what
is
important.
We
know
who
is
important.
Worldwide.
Facebook
N
Online
News
Blog
Twi:er
Video
Fisheye
Analy4cs
TV
Media
Intelligence
Print
Images
January
2012
Forum
We
make
sense
out
of
media

2.
Media
Today
Online
Data
can
be
mined
like
never
before:
?
90%
of
marketers
say
the
value
Buzz
/
Media
Analy<cs
is
Important
or
very
Important
62%
of
also
say
the
‘top
challenge’
in
today’s
Fisheye
knows
MORE.
informa<on
deluge
is
to
turning
data
into
ac<on.
Souce:
Unica
MarkeEng
Trends
Survey
2

3.
Your
Ques4ons
To
make
sense
out
of
the
media.
The
media
is
an
interdependent
system
of
journalists,
social
media
publishers
and
the
general
public
generaEng
huge
amounts
of
‘data’.
•
Who
is
important?
No
•
What
are
they
talking?
?
Name
•
When
should
I
care?
•
Is
my
media
strategy
working?
•
Who
is
my
ambassador?
No
•
What
is
my
share
of
voice?
Name
•
How
do
I
compare
with
others?
•
Am
I
heard?
We
connect
tradi4onal
and
social
media
to
convert
online
conversa4ons
into
YOUR
Insights.
3

4.
We
know
what
is
“VIRAL”
Fisheye
Analy4cs
does
not
see
only
any
menEon
about
you.
We
see
also
all
the
social
media
reacEons
to
this
arEcle.
We
know
which
story
is
spreading
and
which
is
not.
Test
it
out:
www.fisheyeanaly4cs.com
4

5.
We
profile
People
&
Brands
Gail’s
Ac4vity
vs.
Response
Profile
Compared
Ac4vity
Response
Fisheye
Analy4cs
does
not
only
focus
on
Gail
45
30
60
150
Keywords
and
Brands.
Steve
Own
AcEvity
50
40
40
20
FB
Shares/likes
We
also
focus
on
people
Ron
19
20
40
80
Comments
or
Companies.
Retweets
Bitly
clicks
VJ
7
29
30
60
How
much
social
media
0
50
100
150
200
250
300
350
400
is
your
compe4tor
using?
How
o^en
is
your
brand
Gail’s
Topic
Word
Cloud
ambassador
talking
about
you?
Who
is
influen4al?
5

6.
Our
Client
use
us
for:
Purchase
/
Awareness
Service
Feedback
RetenEon
Use
Increase
AdverEsement
Improve
Customer
Care
Grow
Customer
LifeEme
Efficiency
and
Usability
Value
•
Find
most
effecEve
•
ReputaEon
•
RetenEon
Messaging
Management
•
IdenEfy
most
valued
•
Find
Brand
•
Create
WOW
Factor
experience
Ambassadors
•
Find
dissaEsfied
Clients
•
Spread
the
word
•
Control
Brand
Image
Listen
to
your
customers.
6

7.
Our
clientele
trusts
us
for
3
big
reasons…
● Breadth
─ We
aggregate
over
275,000
online
news
feeds,
in
225
geographies
and
millions
of
social
media
arEcles
daily
─
We
have
our
Blog,
News,
Forum
and
Facebook
search
Engine,
allowing
you
full
control
─
We
iden4fy
67
languages
and
thus
fully
analyze
English,
Chinese,
Arabic,
Spanish,
Portuguese,
Dutch,
German,
French,
Japanese,
Korean,
Italian,
Russian,
Farsi,
Hebrew
and
more
● Depth
─ We
have
preferen4al
access
to
Twi:er
-­‐
we
see
all
of
Twi:er.
While
others
only
see
a
sample
of
the
total
data
─ We
are
the
only
company
in
the
world
to
understand
the
virality
of
an
arEcle.
We
measure
the
‘social
impact'
of
each
arEcle.
● Exper4se
─ We
are
staEsEcians,
marketers,
journalists
and
mathemaEcians
who
live
and
breathe
media
research
7

8.
Our
Clients
Our
standard
tool
set
of
Media
Graph
and
Media
Lens
are
mostly
used
in
PR
/
MarkeEng
context.
Our
Press
8

9.
The
Fisheye
Media
Lens
All
in
one
Interface:
● Easy
–
All
ar4cles:
news,
blogs,
Twi:er,
Facebook,
videos
–directly
accessible
● Fast
–
Quickly
read
your
media
coverage
by
instantly
filtering
through
it
by
topic,
country,
date
and
influence.
● Smart
–
Monitor
the
cross-­‐over
from
tradiEonal
to
social
media
to
see
how
your
messages
are
spreading
9

10.
The
Fisheye
Media
Graph
All
in
one
Interface:
● Easy
–
Predefine
a
view
-­‐
select
and
deselect
ready
made
graphs
for
you.
● Fast
–
Quickly
filter
by
any
sub-­‐
selecEon
and
see
the
effects
real-­‐Eme
● Smart
–
Compare
any
keywords
or
any
saved
search
with
each
other.
10

11.
Our
Metrics
Volume
Social
Media
Impact
of
ArEcle
SenEment
Source
Valuable
Insights
● Product
posiEoning
Influence
of
Source
● MarkeEng
effecEveness
● Customer
Service
Author
● Risk
management
● ReputaEon
Management
Language
Geography
Concepts
Reach
11

12.
Measurement
Reports
Our
measurement
reports
provide
an
in-­‐depth
Brand
Audit
analysis
of
your
media
coverage.
They
are
delivered
via
email,
pdf
and
via
the
Fisheye
Sponsorship
Evalua4on
media
lens.
A
sample
of
the
types
of
analyses
available
through
reports
can
be
found
in
the
PR
Performance
appendix.
Launch
Support
12

13.
Thank
You
Lutz.Finger@fisheyeanaly4cs.com
13

14.
Sample
Analyses
SAMPLE
DATA
ONLY.
ALL
ENTITIES
FALSIFIED
TO
PROTECT
CLIENT
DATA.
We
make
sense
out
of
media
14

15.
Government
in
the
News
Australia
MenEons
and
SenEment
by
Country
(for
xxx
Government)
Brazil
Canada
France
Germany
India
Indonesia
PosiEve
NegaEve
Italy
Pakistan
Philippines
>1,000
Spain
<500
menEons
menEons
United
Arab
Emirates
500-­‐1,000
Media
not
tracked
in
United
Kingdom
menEons
this
country
United
States
-­‐15,00%
-­‐10,00%
-­‐5,00%
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
•
Where
is
the
UAE
discussed?
•
What
is
the
main
SenEment?
15

16.
Analy4cs
of
Stories
Economy,
•
How
is
UAE
posiEoned?
1.121, 6%
Defense, 849,
Health , 793, 4% Sports &
4% Entertainment,
•
What
are
main
topics
1.599, 8%
Environment,
202, 1%
Communicatio
ns, 521, 3%
which
are
discussed
about
UAE?
Other, 12.231,
Education ,
669, 3%
•
How
are
important
Stories
63%
Spreading
between
Women and
Youth, 113, 1%
Oil & Gas, 202,
Technology
1%
TradiEonal
and
Social
Media
and Philantrophy
Aerospace, and Aid, 139,
964, 5% 1%
60 4.000.000
Story
about
“Tom
hitng
stores”
50 3.500.000
3.000.000
MenEons
40 Positive
No.
of
2.500.000
30 2.000.000 Neutral
1.500.000 Negative
20
1.000.000 Reach
10 500.000
0 0
19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30.
Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr 16

17.
Topics
in
Arab
World
Example
Data
Distribu4on
of
topics
worldwide
100%
Main
Topics
in
Colombia:
90%
1. Investment
80%
2. Governance
70%
3. CorrupEon
60%
50%
Main
Topics
for
Rest
of
LAM:
40%
1. Democracy
30%
2. Governance
3. Inequality
20%
10%
Main
Topics
Globally:
0%
1. Trade
2. Environment
(of
low
interest
in
Colombia
and
LAM
region)
USA
Colombia
Rest
of
Latam
Rest
of
World
Note:
adjusted
by
Internet
Users
17

18.
Comparison
and
benchmarking
2000
800
1500
600
Asean
2010
1000
400
G20
Summit
2010
500
200
0
0
Reach
(in
Millions
)
No.
Of
ArEcles(
In
Thousands
)
200
Despite
having
10%
of
the
arEcles
Asean
2010
had
1/3
of
the
EMV.
Conclusions:
150
A) SaturaEon
of
Reach
–G20
reached
Asean
2010
every
person
more
then
once.
100
B) Asean
2010
was
heavily
covered
in
G20
Summit
2010
mainstream
press
due
to
50
internaEonal
concerns
over
0
Thailand’s
economic
stability.
EMV
(In
Million)
18

19.
Topic
Analysis
Obama
topics
sen4ment
split
Obama
topics
sen4ment
split
(absolute)
(normalized)
Healthcare
Healthcare
Financial
reforms
Financial
reforms
"First
class"
"First
class"
Iraq
Iraq
Race
issues
Race
issues
ElecEons
ElecEons
Employment
Employment
0
20
40
60
80
100
120
140
0%
20%
40%
60%
80%
100%
PosiEve
Neutral
NegaEve
PosiEve
Neutral
NegaEve
‘Iraq’
exhibits
the
greatest
number
of
negaEve
arEcles.
‘Employment’
and
‘ElecEons’
also
have
a
higher
than
average
proporEon
of
negaEve
arEcles
of
close
to
20%.
19

20.
Industry
top
media
coverage
analysis
Proportion of coverage among Zurich Insurance !
and competitors in top media! Frequency!
Zurich
compeEtors
dominate
coverage
in
all
Etles
however
Zurich
has
a
strong
presence
in
Times
Online,
Insurance
Daily,
InteracEve
Investor
and
The
Herald.
20

21.
Stock
Price
and
Media
21