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We	
  know	
  what	
  is	
  important.	
  	
  
                                   We	
  know	
  who	
  is	
  important.	
  
                                   Worldwide.	
  
                                   	
  
                                                                            Facebook	
  

                                                                      N	
   Online	
  News	
  

                                                                            Blog	
  

                                                                            Twi:er	
  

                                                                            Video	
  

Fisheye	
  Analy4cs	
                                                       TV	
  


Media	
  Intelligence	
                                                     Print	
  

                                                                            Images	
  
January	
  2012	
  
                                                                            Forum	
  


                      We	
  make	
  sense	
  out	
  of	
  media	
  
Media	
  Today	
  
      Online	
  Data	
  can	
  be	
  mined	
  
      like	
  never	
  before:	
  


                                                                             ?	
  
      	
  
      90%	
  of	
  marketers	
  say	
  the	
  
      value	
  Buzz	
  /	
  Media	
  
      Analy<cs	
  is	
  Important	
  or	
  
      very	
  Important	
  
      	
  
      62%	
  of	
  also	
  say	
  the	
  ‘top	
                                   	
  
      challenge’	
  in	
  today’s	
                                  Fisheye	
  knows	
  MORE.	
  
      informa<on	
  deluge	
  is	
  to	
                                          	
  
      turning	
  data	
  into	
  ac<on.	
  

Souce:	
  Unica	
  MarkeEng	
  Trends	
  Survey	
                                                    2	
  
Your	
  Ques4ons	
  
To	
  make	
  sense	
  out	
  of	
  the	
  media.	
  The	
  media	
  is	
  an	
  interdependent	
  
system	
  of	
  journalists,	
  social	
  media	
  publishers	
  and	
  the	
  general	
  public	
  
generaEng	
  huge	
  amounts	
  of	
  ‘data’.	
  
	
  
• 	
  Who	
  is	
  important?	
                                                                        No
• 	
  What	
  are	
  they	
  talking?	
  



                                                                ?	
  
                                                                                                       Name


• 	
  When	
  should	
  I	
  care?	
  
• 	
  Is	
  my	
  media	
  strategy	
  working?	
  
• 	
  Who	
  is	
  my	
  ambassador?	
                                                             No
• 	
  What	
  is	
  my	
  share	
  of	
  voice?	
                                                  Name


• 	
  How	
  do	
  I	
  compare	
  with	
  others?	
  
• 	
  Am	
  I	
  heard?	
  
                                                         	
  
      We	
  connect	
  tradi4onal	
  and	
  social	
  media	
  to	
  convert	
  online	
  
                 conversa4ons	
  into	
  YOUR	
  Insights.	
  
                                                                                                              3	
  
                                                         	
  
We	
  know	
  what	
  is	
  “VIRAL”	
  
Fisheye	
  Analy4cs	
  does	
  not	
  see	
  only	
  any	
  menEon	
  about	
  you.	
  We	
  see	
  
also	
  all	
  the	
  social	
  media	
  reacEons	
  to	
  this	
  arEcle.	
  We	
  know	
  which	
  story	
  
is	
  spreading	
  and	
  which	
  is	
  not.	
  




   Test	
  it	
  out:	
  www.fisheyeanaly4cs.com	
  
                                                                                                                 4	
  
We	
  profile	
  People	
  &	
  Brands	
  
  Gail’s	
  Ac4vity	
  vs.	
  Response	
  Profile	
  Compared	
  
                    Ac4vity	
                                                         Response	
                                                      Fisheye	
  Analy4cs	
  does	
  
                                                                                                                                                      not	
  only	
  focus	
  on	
  
Gail	
                                       45	
          30	
                  60	
                           150	
                                 Keywords	
  and	
  Brands.	
  
Steve	
                                                                                                  Own	
  AcEvity	
  
                                                                                                                                                      	
  
                                   50	
           40	
              40	
          20	
  
                                                                                                         FB	
  Shares/likes	
                         We	
  also	
  focus	
  on	
  people	
  
Ron	
                        19	
   20	
         40	
                        80	
  
                                                                                                         Comments	
  
                                                                                                                                                      or	
  Companies.	
  
                                                                                                         Retweets	
  
                                                                                                         Bitly	
  clicks	
                            	
  
  VJ	
                                          7	
   29	
          30	
                  60	
  
                                                                                                                                                      How	
  much	
  social	
  media	
  
            0	
           50	
               100	
             150	
                       200	
     250	
            300	
       350	
     400	
  
                                                                                                                                                      is	
  your	
  compe4tor	
  using?	
  	
  
                                                                                                                                                      How	
  o^en	
  is	
  your	
  brand	
  
                          Gail’s	
  Topic	
  Word	
  Cloud	
                                                                                          ambassador	
  talking	
  
                                                                                                                                                      about	
  you?	
  
                                                                                                                                                      	
  
                                                                                                                                                      Who	
  is	
  influen4al?	
  

                                                                                                                                                                                                  5	
  
Our	
  Client	
  use	
  us	
  for:	
  

                             Purchase	
  /	
  
   Awareness	
                                            Service	
                   Feedback	
             RetenEon	
  
                                Use	
  



Increase	
  AdverEsement	
                  Improve	
  Customer	
  Care	
                  Grow	
  Customer	
  LifeEme	
  
Efficiency	
                                  and	
  Usability	
                             Value	
  
	
                                          	
                                             	
  
• 	
  Find	
  most	
  effecEve	
             • 	
  ReputaEon	
                              • 	
  RetenEon	
  
Messaging	
                                 Management	
                                   • 	
  IdenEfy	
  most	
  valued	
  
• 	
  Find	
  Brand	
                       • 	
  Create	
  WOW	
  Factor	
                experience	
  
Ambassadors	
                               • 	
  Find	
  dissaEsfied	
  Clients	
          • 	
  Spread	
  the	
  word	
  
• 	
  Control	
  Brand	
  Image	
  


                               Listen	
  to	
  your	
  customers.	
  
                                                            	
                                                                   6	
  
Our	
  clientele	
  trusts	
  us	
  for	
  3	
  big	
  reasons…	
  
  ● Breadth	
  
      ─  We	
  aggregate	
  over	
  275,000	
  online	
  news	
  feeds,	
  in	
  225	
  
         geographies	
  and	
  millions	
  of	
  social	
  media	
  arEcles	
  daily	
  
      ─  	
  We	
  have	
  our	
  Blog,	
  News,	
  Forum	
  and	
  Facebook	
  search	
  Engine,	
  
         allowing	
  you	
  full	
  control	
  
      ─  	
  We	
  iden4fy	
  67	
  languages	
  and	
  thus	
  fully	
  analyze	
  English,	
  
         Chinese,	
  Arabic,	
  Spanish,	
  Portuguese,	
  Dutch,	
  German,	
  French,	
  
         Japanese,	
  Korean,	
  Italian,	
  Russian,	
  Farsi,	
  Hebrew	
  and	
  more	
  
  ● Depth	
  	
  
      ─  We	
  have	
  preferen4al	
  access	
  to	
  Twi:er	
  -­‐	
  we	
  see	
  all	
  of	
  Twi:er.	
  
         While	
  others	
  only	
  see	
  a	
  sample	
  of	
  the	
  total	
  data	
  	
  
      ─  We	
  are	
  the	
  only	
  company	
  in	
  the	
  world	
  to	
  understand	
  the	
  virality	
  
         of	
  an	
  arEcle.	
  We	
  measure	
  the	
  ‘social	
  impact'	
  of	
  each	
  arEcle.	
  
  ● Exper4se	
  
      ─  We	
  are	
  staEsEcians,	
  marketers,	
  journalists	
  and	
  mathemaEcians	
  
         who	
  live	
  and	
  breathe	
  media	
  research	
                                                   7	
  
Our	
  Clients	
  
Our	
  standard	
  tool	
  set	
  of	
  Media	
  Graph	
  and	
  Media	
  Lens	
  are	
  mostly	
  used	
  in	
  PR	
  /	
  MarkeEng	
  context.	
  




                                                                Our	
  Press	
  




                                                                                                                                                       8	
  
The	
  Fisheye	
  Media	
  Lens	
  
All	
  in	
  one	
  Interface:	
  
	
  
●  Easy	
  –	
  All	
  ar4cles:	
  news,	
  blogs,	
  
      Twi:er,	
  Facebook,	
  videos	
  –directly	
  
      accessible	
  	
  
●  Fast	
  –	
  Quickly	
  read	
  your	
  media	
  
      coverage	
  by	
  instantly	
  filtering	
  through	
  
      it	
  by	
  topic,	
  country,	
  date	
  and	
  
      influence.	
  	
  
●  Smart	
  –	
  Monitor	
  the	
  cross-­‐over	
  from	
  
      tradiEonal	
  to	
  social	
  media	
  to	
  see	
  how	
  
      your	
  messages	
  are	
  spreading	
  


                                                                    9	
  
The	
  Fisheye	
  Media	
  Graph	
  
All	
  in	
  one	
  Interface:	
  
	
  
●  Easy	
  –	
  Predefine	
  a	
  view	
  -­‐	
  select	
  
      and	
  deselect	
  ready	
  made	
  
      graphs	
  for	
  you.	
  
●  Fast	
  –	
  Quickly	
  filter	
  by	
  any	
  sub-­‐
      selecEon	
  and	
  see	
  the	
  effects	
  
      real-­‐Eme	
  
●  Smart	
  –	
  Compare	
  any	
  keywords	
  
      or	
  any	
  saved	
  search	
  with	
  each	
  
      other.	
  



                                                             10	
  
Our	
  Metrics	
  

Volume	
  

Social	
  Media	
  
Impact	
  of	
  ArEcle	
  

SenEment	
  

Source	
  
                               Valuable	
  Insights	
  
                               ●    Product	
  posiEoning	
  
Influence	
  of	
  Source	
     ●    MarkeEng	
  effecEveness	
  
                               ●    Customer	
  Service	
  
Author	
                       ●    Risk	
  management	
  
                               ●    ReputaEon	
  Management	
  
Language	
  

Geography	
  

Concepts	
  

Reach	
  	
  
                                                             11	
  
 Measurement	
  Reports	
  
Our	
  measurement	
  reports	
  provide	
  an	
  in-­‐depth	
                    Brand	
  Audit	
  
analysis	
  of	
  your	
  media	
  coverage.	
  They	
  are	
  
delivered	
  via	
  email,	
  pdf	
  and	
  via	
  the	
  Fisheye	
         Sponsorship	
  Evalua4on	
  
media	
  lens.	
  A	
  sample	
  of	
  the	
  types	
  of	
  analyses	
  
available	
  through	
  reports	
  can	
  be	
  found	
  in	
  the	
            PR	
  Performance	
  
appendix.	
  	
                                                                 Launch	
  Support	
  
	
  
	
  
	
  
	
  




                                                                                                           12	
  
Thank	
  You	
  
                      	
  
       Lutz.Finger@fisheyeanaly4cs.com	
  

	
                                     13	
  

	
  
Sample	
  Analyses	
  
SAMPLE	
  DATA	
  ONLY.	
  ALL	
  ENTITIES	
  FALSIFIED	
  TO	
  PROTECT	
  CLIENT	
  DATA.	
  




                                            We	
  make	
  sense	
  out	
  of	
  media	
           14	
  
Government	
  in	
  the	
  News	
  
                                                                                                              Australia	
  
                 MenEons	
  and	
  SenEment	
  by	
  Country	
  
                             (for	
  xxx	
  Government)	
                                                         Brazil	
  

                                                                                                                Canada	
  

                                                                                                                 France	
  

                                                                                                             Germany	
  

                                                                                                                   India	
  

                                                                                                            Indonesia	
                                                                                       PosiEve	
  
                                                                                                                                                                                                              NegaEve	
  
                                                                                                                    Italy	
  

                                                                                                              Pakistan	
  

                                                                                                           Philippines	
  

            >1,000	
                                                                                              Spain	
  
                                                        <500	
  menEons	
  
           menEons	
                                                                         United	
  Arab	
  Emirates	
  
           500-­‐1,000	
                                 Media	
  not	
  tracked	
  in	
            United	
  Kingdom	
  
           menEons	
                                        this	
  country	
  
                                                                                                       United	
  States	
  
                                                                                                                            -­‐15,00%	
  -­‐10,00%	
   -­‐5,00%	
   0,00%	
   5,00%	
   10,00%	
   15,00%	
   20,00%	
   25,00%	
   30,00%	
  




• 	
  Where	
  is	
  the	
  UAE	
  discussed?	
  
• 	
  What	
  is	
  the	
  main	
  SenEment?	
                                                                                                                                                                          15	
  
Analy4cs	
  of	
  Stories	
  
                                                  Economy,


                                                                      • 	
  How	
  is	
  UAE	
  posiEoned?	
  
                                                  1.121, 6%
                                  Defense, 849,
Health , 793,                          4%               Sports &
    4%                                               Entertainment,


                                                                      • 	
  What	
  are	
  main	
  topics	
  
                                                       1.599, 8%
                                                       Environment,
                                                         202, 1%

                                                    Communicatio
                                                     ns, 521, 3%
                                                                      which	
  are	
  discussed	
  about	
  UAE?	
  
 Other, 12.231,
                                             Education ,
                                              669, 3%
                                                                      • 	
  How	
  are	
  important	
  Stories	
  
     63%

                                                                      Spreading	
  between	
  
                                                    Women and
                                                   Youth, 113, 1%

                                                    Oil & Gas, 202,

                                   Technology
                                                          1%
                                                                      TradiEonal	
  and	
  Social	
  Media	
  
                                      and             Philantrophy
                                   Aerospace,         and Aid, 139,
                                    964, 5%                1%




                            60                                                          4.000.000
                                       Story	
  about	
  “Tom	
  hitng	
  stores”	
  
                            50                                                          3.500.000
                                                                                        3.000.000
           MenEons	
  




                            40                                                                       Positive
            No.	
  of	
  




                                                                                        2.500.000
                            30                                                          2.000.000    Neutral
                                                                                        1.500.000    Negative
                            20
                                                                                        1.000.000    Reach
                            10                                                          500.000
                             0                                                          0
                                 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30.
                                 Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr                                       16	
  
 Topics	
  in	
  Arab	
  World	
  
Example	
  Data	
                                                                 Distribu4on	
  of	
  topics	
  worldwide	
  
	
                                                             100%	
  

Main	
  Topics	
  in	
  Colombia:	
                              90%	
  

1.  Investment	
                                                 80%	
  

2.  Governance	
                                                 70%	
  
3.  CorrupEon	
                                                  60%	
  
	
                                                               50%	
  
Main	
  Topics	
  for	
  Rest	
  of	
  LAM:	
  
                                                                 40%	
  
1.  Democracy	
  
                                                                 30%	
  
2.  Governance	
  
3.  Inequality	
                                                 20%	
  

	
                                                               10%	
  

Main	
  Topics	
  Globally:	
                                     0%	
  

1.  Trade	
  
2.  Environment	
  (of	
  low	
  interest	
  in	
  
      Colombia	
  and	
  LAM	
  region)	
  
                                                                             USA	
           Colombia	
     Rest	
  of	
  Latam	
     Rest	
  of	
  World	
  



                                      Note:	
  adjusted	
  by	
  Internet	
  Users	
  	
                                                                        17	
  
Comparison	
  and	
  benchmarking	
  
2000	
                                                                            800	
  

1500	
                                                                            600	
  
                                                                                                                                                  Asean	
  2010	
  
1000	
                                                                            400	
  
                                                                                                                                                  G20	
  Summit	
  2010	
  

 500	
                                                                            200	
  

     0	
                                                                              0	
  
                Reach	
  (in	
  Millions	
  )	
                                               No.	
  Of	
  ArEcles(	
  In	
  Thousands	
  )	
  


  200	
                                                                         Despite	
  having	
  	
  10%	
  of	
  the	
  arEcles	
  Asean	
  
                                                                                2010	
  had	
  1/3	
  of	
  the	
  EMV.	
  Conclusions:	
  
  150	
                                                                         A)  SaturaEon	
  of	
  Reach	
  –G20	
  reached	
  
                                                    Asean	
  2010	
  
                                                                                    every	
  person	
  more	
  then	
  once.	
  
  100	
                                                                         B)  Asean	
  2010	
  was	
  heavily	
  covered	
  in	
  
                                                    G20	
  Summit	
  2010	
  
                                                                                    mainstream	
  press	
  due	
  to	
  
    50	
  
                                                                                    internaEonal	
  concerns	
  over	
  
      0	
                                                                           Thailand’s	
  economic	
  stability.	
  
                  EMV	
  (In	
  Million)	
  
                                                                                                                                                                       18	
  
Topic	
  Analysis	
  
               Obama	
  topics	
  	
  sen4ment	
  split	
                                                                                Obama	
  topics	
  sen4ment	
  split	
  
                          (absolute)	
                                                                                                             (normalized)	
  

        Healthcare	
                                                                                                     Healthcare	
  
Financial	
  reforms	
                                                                                           Financial	
  reforms	
  
       "First	
  class"	
                                                                                               "First	
  class"	
  
                   Iraq	
                                                                                                           Iraq	
  
        Race	
  issues	
                                                                                                Race	
  issues	
  
           ElecEons	
                                                                                                       ElecEons	
  
      Employment	
                                                                                                     Employment	
  

                              0	
        20	
      40	
         60	
         80	
      100	
   120	
   140	
                                   0%	
         20%	
        40%	
        60%	
          80%	
     100%	
  
                                 	
  PosiEve	
     	
  Neutral	
         	
  NegaEve	
                                                         	
  PosiEve	
     	
  Neutral	
     	
  NegaEve	
  




          ‘Iraq’	
  exhibits	
  the	
  greatest	
  number	
  of	
  negaEve	
  arEcles.	
  ‘Employment’	
  
          and	
  ‘ElecEons’	
  also	
  have	
  a	
  higher	
  than	
  average	
  proporEon	
  of	
  negaEve	
  
          arEcles	
  of	
  close	
  to	
  20%.	
  
                                                                                                                                                                                                                   19	
  
 Industry	
  top	
  media	
  coverage	
  analysis	
  	
  
                 Proportion of coverage among Zurich Insurance !
                          and competitors in top media!                           Frequency!




Zurich	
  compeEtors	
  dominate	
  coverage	
  in	
  all	
  Etles	
  however	
  Zurich	
  has	
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strong	
  presence	
  in	
  Times	
  Online,	
  Insurance	
  Daily,	
  InteracEve	
  Investor	
  
and	
  The	
  Herald.	
  	
  
                                                                                                          20	
  
Stock	
  Price	
  and	
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                                     21	
  

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Fisheye Analytics

  • 1. We  know  what  is  important.     We  know  who  is  important.   Worldwide.     Facebook   N   Online  News   Blog   Twi:er   Video   Fisheye  Analy4cs   TV   Media  Intelligence   Print   Images   January  2012   Forum   We  make  sense  out  of  media  
  • 2. Media  Today   Online  Data  can  be  mined   like  never  before:   ?     90%  of  marketers  say  the   value  Buzz  /  Media   Analy<cs  is  Important  or   very  Important     62%  of  also  say  the  ‘top     challenge’  in  today’s   Fisheye  knows  MORE.   informa<on  deluge  is  to     turning  data  into  ac<on.   Souce:  Unica  MarkeEng  Trends  Survey   2  
  • 3. Your  Ques4ons   To  make  sense  out  of  the  media.  The  media  is  an  interdependent   system  of  journalists,  social  media  publishers  and  the  general  public   generaEng  huge  amounts  of  ‘data’.     •   Who  is  important?   No •   What  are  they  talking?   ?   Name •   When  should  I  care?   •   Is  my  media  strategy  working?   •   Who  is  my  ambassador?   No •   What  is  my  share  of  voice?   Name •   How  do  I  compare  with  others?   •   Am  I  heard?     We  connect  tradi4onal  and  social  media  to  convert  online   conversa4ons  into  YOUR  Insights.   3    
  • 4. We  know  what  is  “VIRAL”   Fisheye  Analy4cs  does  not  see  only  any  menEon  about  you.  We  see   also  all  the  social  media  reacEons  to  this  arEcle.  We  know  which  story   is  spreading  and  which  is  not.   Test  it  out:  www.fisheyeanaly4cs.com   4  
  • 5. We  profile  People  &  Brands   Gail’s  Ac4vity  vs.  Response  Profile  Compared   Ac4vity   Response   Fisheye  Analy4cs  does   not  only  focus  on   Gail   45   30   60   150   Keywords  and  Brands.   Steve   Own  AcEvity     50   40   40   20   FB  Shares/likes   We  also  focus  on  people   Ron   19   20   40   80   Comments   or  Companies.   Retweets   Bitly  clicks     VJ   7   29   30   60   How  much  social  media   0   50   100   150   200   250   300   350   400   is  your  compe4tor  using?     How  o^en  is  your  brand   Gail’s  Topic  Word  Cloud   ambassador  talking   about  you?     Who  is  influen4al?   5  
  • 6. Our  Client  use  us  for:   Purchase  /   Awareness   Service   Feedback   RetenEon   Use   Increase  AdverEsement   Improve  Customer  Care   Grow  Customer  LifeEme   Efficiency   and  Usability   Value         •   Find  most  effecEve   •   ReputaEon   •   RetenEon   Messaging   Management   •   IdenEfy  most  valued   •   Find  Brand   •   Create  WOW  Factor   experience   Ambassadors   •   Find  dissaEsfied  Clients   •   Spread  the  word   •   Control  Brand  Image   Listen  to  your  customers.     6  
  • 7. Our  clientele  trusts  us  for  3  big  reasons…   ● Breadth   ─  We  aggregate  over  275,000  online  news  feeds,  in  225   geographies  and  millions  of  social  media  arEcles  daily   ─   We  have  our  Blog,  News,  Forum  and  Facebook  search  Engine,   allowing  you  full  control   ─   We  iden4fy  67  languages  and  thus  fully  analyze  English,   Chinese,  Arabic,  Spanish,  Portuguese,  Dutch,  German,  French,   Japanese,  Korean,  Italian,  Russian,  Farsi,  Hebrew  and  more   ● Depth     ─  We  have  preferen4al  access  to  Twi:er  -­‐  we  see  all  of  Twi:er.   While  others  only  see  a  sample  of  the  total  data     ─  We  are  the  only  company  in  the  world  to  understand  the  virality   of  an  arEcle.  We  measure  the  ‘social  impact'  of  each  arEcle.   ● Exper4se   ─  We  are  staEsEcians,  marketers,  journalists  and  mathemaEcians   who  live  and  breathe  media  research   7  
  • 8. Our  Clients   Our  standard  tool  set  of  Media  Graph  and  Media  Lens  are  mostly  used  in  PR  /  MarkeEng  context.   Our  Press   8  
  • 9. The  Fisheye  Media  Lens   All  in  one  Interface:     ●  Easy  –  All  ar4cles:  news,  blogs,   Twi:er,  Facebook,  videos  –directly   accessible     ●  Fast  –  Quickly  read  your  media   coverage  by  instantly  filtering  through   it  by  topic,  country,  date  and   influence.     ●  Smart  –  Monitor  the  cross-­‐over  from   tradiEonal  to  social  media  to  see  how   your  messages  are  spreading   9  
  • 10. The  Fisheye  Media  Graph   All  in  one  Interface:     ●  Easy  –  Predefine  a  view  -­‐  select   and  deselect  ready  made   graphs  for  you.   ●  Fast  –  Quickly  filter  by  any  sub-­‐ selecEon  and  see  the  effects   real-­‐Eme   ●  Smart  –  Compare  any  keywords   or  any  saved  search  with  each   other.   10  
  • 11. Our  Metrics   Volume   Social  Media   Impact  of  ArEcle   SenEment   Source   Valuable  Insights   ●  Product  posiEoning   Influence  of  Source   ●  MarkeEng  effecEveness   ●  Customer  Service   Author   ●  Risk  management   ●  ReputaEon  Management   Language   Geography   Concepts   Reach     11  
  • 12.  Measurement  Reports   Our  measurement  reports  provide  an  in-­‐depth   Brand  Audit   analysis  of  your  media  coverage.  They  are   delivered  via  email,  pdf  and  via  the  Fisheye   Sponsorship  Evalua4on   media  lens.  A  sample  of  the  types  of  analyses   available  through  reports  can  be  found  in  the   PR  Performance   appendix.     Launch  Support           12  
  • 13. Thank  You     Lutz.Finger@fisheyeanaly4cs.com     13    
  • 14. Sample  Analyses   SAMPLE  DATA  ONLY.  ALL  ENTITIES  FALSIFIED  TO  PROTECT  CLIENT  DATA.   We  make  sense  out  of  media   14  
  • 15. Government  in  the  News   Australia   MenEons  and  SenEment  by  Country   (for  xxx  Government)   Brazil   Canada   France   Germany   India   Indonesia   PosiEve   NegaEve   Italy   Pakistan   Philippines   >1,000   Spain   <500  menEons   menEons   United  Arab  Emirates   500-­‐1,000   Media  not  tracked  in   United  Kingdom   menEons   this  country   United  States   -­‐15,00%  -­‐10,00%   -­‐5,00%   0,00%   5,00%   10,00%   15,00%   20,00%   25,00%   30,00%   •   Where  is  the  UAE  discussed?   •   What  is  the  main  SenEment?   15  
  • 16. Analy4cs  of  Stories   Economy, •   How  is  UAE  posiEoned?   1.121, 6% Defense, 849, Health , 793, 4% Sports & 4% Entertainment, •   What  are  main  topics   1.599, 8% Environment, 202, 1% Communicatio ns, 521, 3% which  are  discussed  about  UAE?   Other, 12.231, Education , 669, 3% •   How  are  important  Stories   63% Spreading  between   Women and Youth, 113, 1% Oil & Gas, 202, Technology 1% TradiEonal  and  Social  Media   and Philantrophy Aerospace, and Aid, 139, 964, 5% 1% 60 4.000.000 Story  about  “Tom  hitng  stores”   50 3.500.000 3.000.000 MenEons   40 Positive No.  of   2.500.000 30 2.000.000 Neutral 1.500.000 Negative 20 1.000.000 Reach 10 500.000 0 0 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr Apr 16  
  • 17.  Topics  in  Arab  World   Example  Data   Distribu4on  of  topics  worldwide     100%   Main  Topics  in  Colombia:   90%   1.  Investment   80%   2.  Governance   70%   3.  CorrupEon   60%     50%   Main  Topics  for  Rest  of  LAM:   40%   1.  Democracy   30%   2.  Governance   3.  Inequality   20%     10%   Main  Topics  Globally:   0%   1.  Trade   2.  Environment  (of  low  interest  in   Colombia  and  LAM  region)   USA   Colombia   Rest  of  Latam   Rest  of  World   Note:  adjusted  by  Internet  Users     17  
  • 18. Comparison  and  benchmarking   2000   800   1500   600   Asean  2010   1000   400   G20  Summit  2010   500   200   0   0   Reach  (in  Millions  )   No.  Of  ArEcles(  In  Thousands  )   200   Despite  having    10%  of  the  arEcles  Asean   2010  had  1/3  of  the  EMV.  Conclusions:   150   A)  SaturaEon  of  Reach  –G20  reached   Asean  2010   every  person  more  then  once.   100   B)  Asean  2010  was  heavily  covered  in   G20  Summit  2010   mainstream  press  due  to   50   internaEonal  concerns  over   0   Thailand’s  economic  stability.   EMV  (In  Million)   18  
  • 19. Topic  Analysis   Obama  topics    sen4ment  split   Obama  topics  sen4ment  split   (absolute)   (normalized)   Healthcare   Healthcare   Financial  reforms   Financial  reforms   "First  class"   "First  class"   Iraq   Iraq   Race  issues   Race  issues   ElecEons   ElecEons   Employment   Employment   0   20   40   60   80   100   120   140   0%   20%   40%   60%   80%   100%    PosiEve    Neutral    NegaEve    PosiEve    Neutral    NegaEve   ‘Iraq’  exhibits  the  greatest  number  of  negaEve  arEcles.  ‘Employment’   and  ‘ElecEons’  also  have  a  higher  than  average  proporEon  of  negaEve   arEcles  of  close  to  20%.   19  
  • 20.  Industry  top  media  coverage  analysis     Proportion of coverage among Zurich Insurance ! and competitors in top media! Frequency! Zurich  compeEtors  dominate  coverage  in  all  Etles  however  Zurich  has  a   strong  presence  in  Times  Online,  Insurance  Daily,  InteracEve  Investor   and  The  Herald.     20  
  • 21. Stock  Price  and  Media   21