1. Online marketing in Russia
by LumoLink

2. Russia is Internet savvy

3. 59 700 000 Internet users
42,8% penetration
According to ITU

4. Russians are willing to pay online

5. Russians spent 20 billion dollars on online
in 2010
Source Citibank

6. Travel related purchases account
for over 40% of all purchases online
Source Citibank

7. How do you start?

8. 1 Provide a version of your website in Russian language

9. Over 34,5% market share Over 64% market share
Over 1,5 million users Over 100 million users
Sources: 1 2 3 2 Go where users are

10. Yandex Direct
Pay per click
advertising system
Similar to AdWords
Allows you to geo-
target your
advertisement within
Russia very well

11. Yandex catalog
Directory of Russian
sites
Similar to Yahoo
directory or Dmoz
Free and paid options
One time fee 130€

12. Vkontakte
PPC and CPM models
Targeting similar to Facebook
Geo
Interest based
Demographic
Allows businesses to setup fan
page and groups
Supports creating social
application similar to Facebook
applications

13. 3 Get listed on related websites

14. 4 Understand your audience

15. Yandex Metrika
Similar to Google
Analytics
Integrates with Yandex
Direct (PPC)
Provides good
information about
Russian viewers

16. Web money QIWI
SMS micro payments
Yandex money
Debit cards
5 Accept Russian methods of payment

17. 6 Provide service in Russian

18. How to appear local
Get local phone
number using VOIP
(link)
Answer to Russian
emails

19. 7Allow people to share your content easily

20. Summary
1. Provide a version of your website in Russian language
2. Go where users are
3. Get listed on related websites
4. Understand your audience
5. Accept Russian methods of payment
6. Provide service in Russian
7. Allow people to share your content easily

21. Thank you!
Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed
Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed
www.lumolink.com

22. Image credits
http://www.sxc.hu/photo/1261573
http://www.sxc.hu/photo/1307593