See a walk though of a numbers based approach to the frequency and number of blogs, social posts, emails, content offers, etc. for your Inbound Marketing strategy.

1. @SavvyLuke

2. @SavvyPanda

3. @SavvyPanda
TECHNOLOGY

4. @SavvyPanda
INBOUND MARKETING

6. @SavvyPanda

7. MARKETING
STRATEGY?
@SavvyPanda

8. @SavvyPanda
MARKETING STRATEGY
• Inbound Philosophy
• Goal Setting
• Personas
• Lifecycle Stages
• Content Offer Campaigns
• Strategy: Blogs, Social, Email,
etc.
@SavvyPanda
... and
more

9. @SavvyPanda
Discussion
Inbound Formula
Goals

10. DRIVER KPIvs
BUILDER KPI
@SavvyPanda

11. KPI’S
@SavvyPanda
MQL
Leads
Churn
Rate
Sales
Visitor
s
Leads
Reach
Driver Builder

12. THEN ASK
@SavvyPanda
How do these tie back to org goals?
Determine criteria for each KPI
Is tracking properly setup

13. Forecast three
months out
Pull KPI historic
data into a
spreadsheet
This
Month
@SavvyPanda

14. @SavvyPanda
DIG DEEPER

15. Number of Blogs
BLOG GOALS
VISITORS KPI
@SavvyPanda
DIG DEEPER
LEADS KPI

16. Number of Blogs
@SavvyPanda
DIG DEEPER

17. @SavvyPanda
Discussion
Inbound Formula
Goals

18. MY DISCLAIMER...
@SavvyPanda

19. Sales Close Rate
New vs. Old Sales
Avg. Sale Price
@SavvyPanda
INBOUND FORMULA
Revenue $5,000,000
$15,000 = 334
Sales
70% New = 234 New
Sales
50% Close = 468 SQL’s

20. % Leads from Web
Lead to MQL
MQL to SQL
@SavvyPanda
INBOUND FORMULA
Sales Close Rate
75% = 624
MQL
40% = 1,560 Leads
85% = 1,835 Leads from
Web
50% Close = 468 SQL’s

21. Break Out Into Tactics
Visitor to Lead
@SavvyPanda
INBOUND FORMULA
3% = 61,167
Visitors
85% = 1,835 Leads from
Web
% Leads from Web
Blogging
Content
Downloads
Social Media
Referrals (guest
posts)
Email Marketing
etc...

22. EXAMPLE #1:
BLOGGING
@SavvyPanda

23. Makeup of Views
Views Per Blog
% Visitors to Blog
@SavvyPanda
BLOGS
Visitor to Lead
75% = 8351
visitors
200 = 42 Blogs
Organic = 50%
Social = 30%
3% = 11067 Visitors
Referral = 10%
Email = 10%

24. EXAMPLE #2:
SOCIAL MEDIA
@SavvyPanda

25. Social Visitors
@SavvyPanda
SOCIAL
Visitor to Lead 3% = 11067 Visitors
20% = 2213 Visitors
to Blog = 75% =
1660
Social to Blog Social to NOT Blog
Not to Blog = 25% =
554

26. @SavvyPanda
SOCIAL
to Blog = 75% =
1660
Social to Blog Social to NOT Blog
Not to Blog = 25% =
554
Avg. Clicks Per Post
To Blog = 35 Clicks = 48
Posts
Not Blog = 15 Clicks = 37
Posts

27. LOTS OF
WORK RIGHT?
REPEAT BREAKDOWN
FOR EACH CHANNEL

28. @SavvyPanda
Email me for a free
excel template!
Luke@SavvyPanda.com

29. DISCUSSION
@SavvyPanda
Luke Summerfield
Director of Inbound
Marketing
Luke@SavvyPanda.co
m
@SavvyLuke

30. June 5th 8AM - Milwaukee
Dan
Zarrella
Ezra
Fishman
Oli
Gardner TBA
InboundDay.com