Location Based Salad - Future of Web Applications - Las Vegas 2011

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eMarketer estimates that there were 63 million location-based services (LBS) users worldwide in 2008, and expects this number to reach 486 million in 2012 YEAR LBS Users, millions % Change 2007 18.9 - 2009 61.3 224.1% 2009 134.0 118.8% 2010 215.3 60.7% 2011 329.0 52.8% 2012 486.0 47.7%

80% of purchases are made 10 miles from home

[object Object],Digital Right Management Localizing Content Fraud Prevention

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<?php echo do_shortcode( ‘[geocity]’); ?>

Not all at once, not even on your birthday. #sorry

% of Usage 24.90% 42.40% 25.90% 4.00% 2.40% IE Supported

[object Object],Each with different stripes

1. IP Intel 2. HTML5 Permission 3. A mix of both is best

Too much flare = good, Too much geo = bad

Structure page content so a user can modify it

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