presentation from Dubai PPC meetup, 25-09-2016 @ Media One Hotel, Dubai

1. LUKAS KREJCA @ DUBAI PPC MEETUP
7 TIPS TO ROCK WITH DYNAMIC
REMARKETING ON FACEBOOK

2. “You need to start to be successful”

3. How it works
PLACE PIXEL ON WEBSITE CREATE PRODUCT CATALOG
CREATE AD TEMPLATERUN THE CAMPAIGN

4. How it works
USER VISITED YOUR
WEBSITE
LEFT
WITHOUT PURCHASE
HE WILL SEE VISITED
PRODUCTS ON FACEBOOK
HE WILL GO BACK
AND BUY

5. How does it look on Facebook?

6. How does it look on Instagram?

7. Step-By-Step
lukaskrejca.com/dynamic-remarketing-on-facebook-step-by-step/

8. “Send as much as possible in
Facebook Pixel”

9. Why?
= custom audiences
= lookalike audiences

10. What to send in Facebook pixel?
 product / purchase value
 product name
 brand
 category
 margin
 customer detail (“advanced matching”)
 anything you want

11. How to use it?

12. How to use it?

13. How to create a custom audience?
FACEBOOK
ADS MANAGER
AUDIENCES
CREATE
CUSTOM AUDIENCE
WEBSITE TRAFFIC

14. “Test different time-segments”

15. Test different time-segments
VIEWED CATEGORY
0-1
DAY
2-4
DAYS
VIEWED PRODUCT DETAIL
0-1
DAY
2-3
DAYS
4-7
DAYS
ADDED TO CART
0-5
DAYS

16. Warning
= be aware of low traffic
= you might prefer to start with unsgemented
campaign and segment it after you see some
performance

17. “Don't bother your own
customers!”

18. This is what you do

19. This is what you don't do

20. “Exclude your remarketing
audience from prospecting”

21. I don't want to compete with myself
= create audience of users
who are being targeted
by your remarketing
= exclude this audience
from all of your acquisition
campaign

22. “Use DPA for up-sell
and cross-sell”

23. Dynamic Up-Sell
= to increase order value
= based on what user viewed

Related products

Premium brands

High-margin products

24. Dynamic Cross-Sell
= to generate another purchase
= based on what user bought

Related products

Accessories

25. “Use DPA for acquisition”

26. Make your prospecting dynamic
= show products from your catalog to new
users based on standard targeting options
= at this moment only through API

27. UAE Fashion Shop case-study
PROSPECTING FEED WITH
LANDING PAGE ON
CATEGORY
ROI HUNTER:
DPA FOR NEW CUSTOMERS,
LOOKALIKE TARGETING
oCPM BIDDING
AUTOMATIC RULES
MANAGE BUDGETS
http://bit.ly/uaefs-dpa

28. “Image is the most important
part of your FB creative.
Give it more love.”

29. Ugly product ad

30. Lovely product ad

31. Ugly carousel ad

32. Lovely carousel ad

33. MyShoe had 22 % increase in ROI
http://bit.ly/shoe-dpa

34. Let's stay in touch
@lukaskrejca
@roihuntercom
www.roihunter.com/blog
www.lukaskrejca.com