The Business Model Canvas was proposed by Alexander Osterwalder. Business Model Canvas helps lean advocates to develop new or document existing business models.
5. • Helps you understand and explain your idea/business better
• See your assumptions so you can test them
• Know what you don’t know
• Keeps your team on one page and on track
• REMEMBER: each section is an assumption – you will need to
test them!
7. • Co-create Strategic Planning
• Understanding Competition
• Prototype business models and test them
• Understanding Customers (B2B)
• Before doing a Business Plan
21. • How does your solution create value?
• Which one of our customer’s problems or needs are
we helping to solve?
• How will it make your customer’s life better?
IMPORTANT: It is not a list of features!
22. “To turn your idea into a business
you need to iterate between
designing and testing business
models and value propositions
until you find what will work.”
Alexander Osterwalder
29. • Describes how a company communicates with and
reaches its Customer Segments to deliver a Value
Proposition
• Through which Channels do our Customer Segments
want to be reached?
32. Describes the type of relationships a company
establishes with specific Customer Segments.
• Which type of relationships does each of our
Customer Segments expect us to establish and
maintain with them?
33. • Personal assistance
• Dedicated personal assistance
• Self-service
• Automated services
• Communities
• Co-creation
35. Represents the cash a company generates from
each Customer Segment
• For what value are our customers really willing to
pay?
• How would they prefer to pay?
• How much does each Revenue Stream contribute
to overall revenues?
40. Describe the most important assets required to make a
business model work
• What Key Resources do our Value Propositions
require? Our Distribution Channels? Customer
Relationships? Revenue Streams?
43. Describe the most important things a company must do
to make its business model work.
• What Key Activities do our Value Proposition require?
Our Distribution Channels? Customer Relationships?
Revenue Stream?
46. Describes the network of suppliers and partners that
make the business model work
• Who are our Key Partners and Suppliers?
• Which resources are we acquiring from partners?
• Which activities do partners perform?
47. Types
• Strategic alliance between non-competitors
• Coopetition: Strategic partnership between competitors
• Join venture to develop new business
• Buyer-supplier relationship to assure reliable supplies
49. Describes all costs incurred to operate a business model.
• What are the most important costs inherent in our
business model?
• Which Key Resources are most expensive?
• Which Key Activities are most expensive?
• Are you Cost-Driven or Value-Driven?