Dokumen tersebut membahas tentang daftar nama mahasiswa dan beberapa konsep dasar bisnis seperti tujuan bisnis, faktor-faktor produksi, dan lingkungan bisnis yang terdiri atas lingkungan ekonomi, teknologi, persaingan, sosial, dan global. Juga dibahas mengenai tingkat keterampilan yang dibutuhkan dan dimiliki saat ini.
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CHAPTER
Mengelola Dengan Lingkungan
Bisnis Dinamis: Mengambil Risiko
dan Membuat Keuntungan
1
Nickels
*
McHugh
*
McHugh
1-2
1-2
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* Bisnis & Kewirausahaan
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Bisnis
Keuntungan
Pengusaha
Pertandingan Risiko
dengan Laba
- pendapatan
- kerugian
Standar dan Kualitas Hidup
Pemangku kepentingan
Organisasi nirlaba
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Bisnis dan Kewirusahaan
•Bisnis adalah aktivitas untuk
menyediakan barang dan jasa untuk
menghaslikan laba
•Kewirausahaan adalah proses
mengidentifikasi,mengembangkan,
dan membawa visi ke dalam
kehidupan.
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* Tujuan Bisnis
*
Kelangsungan
hidup
LABA
Tanggung jawab
Perkembangan sosial
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* Menciptakan Kekayaan: Faktor-
* Faktor Produksi
• Sumber Daya Alam
• Sumber Daya Manusia
• Sumber Daya Modal
• Kewirausahaan
• Pengetahuan
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* Lingkungan Bisnis
Ekonomi &
Bisnis Global
Hukum
teknologi
Sosial
Persaingan
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* Lingkungan Ekonomi
* & Hukum
Minimal pajak dan peraturan
Kebebasan kepemilikan
Kontrak hukum
Mata uang diperdagangkan
Penghapusan / minimalisasi korupsi
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* Lingkungan Teknologi
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• Produktivitas
• E-commerce
• Respon dari
pelanggan
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* Lingkungan Persaingan
*
Harapan pelanggan suatu
keadaan dimana
keinginan, harapan dan
kebutuhan pelanggan
dipenuhi.
Memperdayakan proses
meningkatkan kapasitas
individu
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* Lingkungan Sosial
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• Keanekaragaman /
Multikultural
• Dua-Penghasilan
Keluarga
• Orang Tua Tunggal
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Lingkungan Global
• Persaingan Internasional dan Perdagangan
Bebas
• Perbaikan Transportasi dan Komunikasi
• Perang dan Terorisme
• Perubahan Global
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* Apakah Pengalaman Global Ini
* Membantu Karirmu ?
Tidak ada
5% respon
19%
Tidak perlu 56%
Sangat
Tak Jelas memban
20% tu
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Perubahan Global
• Munculnya pasar global
• Perjanjian perdagangan
• Persaingan global
See Learning Goal 1: Describe the relationship of businesses’ profit to risk assumption and discuss how businesses and nonprofit organizations add to the standard of living and quality of life for all. See text pages: 4-7
Also available on a Transparency Acetate See Learning Goal 1: Describe the relationship of businesses’ profit to risk assumption and discuss how businesses and nonprofit organizations add to the standard of living and quality of life for all. Objectives of Business This slide highlights the four key objectives of business in our free enterprise economy. a. Net Profit is necessary for companies to grow their business. b. Starbucks opened its first store in 1971 in Seattle, WA. In May 2006, the store count was 10,801. In 2005, Starbucks had $6.4 billion in revenues, earned $494 million in net profits and employed over 100,000 partners (employees). (Source: starbucks.com.) c. Going into 2004, Starbucks had received 20 awards from a diverse group of organizations for its philanthropic, community service, and environmental activities. Every year Starbucks also publishes its Corporate Social Responsibility Annual Report (Source: starbucks.com) c. To survive in a competitive business environment, companies may have to reduce their workforce and/or close plants. In first quarter of 2006, Ford reported a loss of $1.19 billion and announced that it will close 14 plants and cut 30,000 factory jobs in North America. (Source: Reuters via yahoo! News, 4/21/06.)
See Learning Goal 2: Explain the importance of entrepreneurship to the wealth of an economy. See text page: 9
Also available on a Transparency Acetate See Learning Goal 3: Examine how the economic environment and taxes affect businesses. See text page: 11
See Learning Goal 3: Examine how the economic environment and taxes affect businesses. See text pages: 11-12
See Learning Goal 4: Illustrate how the technological environment has affected businesses. See text page: 12-15
Also available on a Transparency Acetate See Learning Goal 5: Identify various ways in which businesses can meet and beat competition. See text pages: 15-16
See Learning Goal 6: Demonstrate how the social environment has changed and tell what the reaction of the business community has been. See text pages: 16-18
See Learning Goal 7: Analyze what businesses must do to meet the global challenge, which includes war and terrorism. See text page: 18-20
See Learning Goal 7: Analyze what businesses must do to meet the global challenge, which includes war and terrorism. Does Global Experience Help Your Career ? Chief Financial officers have responsibility for a company’s financial health and raising capital for investment in a Global Economy. International experience is necessary to establish Banking partnerships to remain competitive in a changing global market. International experience will help a company identify business opportunities while reducing a company’s exposure to risk.
Also available on a Transparency Acetate See Learning Goal 8: Review how trends from the past are being repeated in the present and what such trends will mean for tomorrow’s college graduate. Skill Level Required America is rapidly changing from an industrial economy to a service and information economy. (Industrial output as a percent of Gross Domestic Product has dropped from 19% in 1999, to 11% in 2003) It’s predicted that over 35 million workers will need to upgrade their job skills to meet the changes in our economy. Over 40% of the American jobs in the 21st century will require higher levels of skill (Levels 5 & 6) Only 2% of the jobs in this country can be filled with workers with low levels of skill. (Levels 1 & 2)
Also available on a Transparency Acetate See Learning Goal 8: Review how trends from the past are being repeated in the present and what such trends will mean for tomorrow’s college graduate. Current Skill Level Current skills as outlined by this slide must overlap with the required skills of the workforce. If not, American business will face a significant shortage of skilled workers. Not only are employees looking for skilled workers, they are seeking more business-aware staff to compete in today’s market. (Source: The Graduate Recruitment Trends Survey, 2002/03) Only 6.6% of the workers have high levels of skills, while the market needs 40% of its workers having such skills. Unless future workers acquire such training, business will feel the impact.