Fórum de Aplicações - Visão de nuvem da Microsoft

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Evento: Fórum de Aplicações/Microsoft - Maio de 2013
Objetivo: Apresentar as ofertas de serviços de computação em nuvem da Microsoft, incluindo o Windows Azure, Office 365, Windows Server 2012, System Center 2012, Intune e CRM
Público: Arquitetos, decisores de tecnologia

Publicada em: Tecnologia
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  • Timing: 4 minutes Presenter Guidance:For each box, choose a few examples from the slide to illustrate the scale of our cloud services. Key Points:As a business cloud service provider, Microsoft is unmatched for the extent of our experience and our level of investment in the cloud.We deliver services to millions of users and servers worldwide, we have made a substantial investment in data centers and people to support our cloud services, and we are fully committed to operational excellence. Script:No other company can match Microsoft in the business cloud today on the extent of our experience and investment in building and running cloud services:We serve millions of users and our solutions run on millions of servers. We have more than 15 years of experience with cloud computing through both consumer and business services (starting with MSN in 1995).  We have spent over $2.3 billion dollars in building out our data center infrastructure to support our cloud platform. We deliver over 200 services 24 hours a day, seven days a week.In terms of the physical infrastructure:We have geo-distributed data centers, providing confidence that there is built-in redundancy if a data center is affected by a natural disaster. We consider over 35 weighted criteria including proximity to a stable power source and fiber optic networks, availability of affordable skilled labor, and affordable energy rates to determine the long-term viability of each site.We also build our data centers using industry-leading modular designs, so they can be constructed more quickly for lower upfront and ongoing costs.  In terms of people resources, over 30,000 Microsoft engineers are involved in cloud-based activities, and we have more than 2,000 people in cloud infrastructure engineering and operations. We’re committed to operational excellence for Microsoft Online Services.Our federated Microsoft Operations Center has failover facilities in Redmond, India, and California to help ensure business continuity 24 hours a day, 7 days a week. We obtain third-party audits and certifications so you can trust that our services are designed and operated with stringent safeguards. Office 365 has International Organization for Standardization (ISO) 27001 certification and complies with European Union (EU) Safe Harbor principles. The data centers and physical infrastructure that Office 365, Windows Azure, and other Microsoft online properties run on: Have ISO 27001 certification. Meet EU Safe Harbor principles. Are audited annually against Statement on Auditing Standards No. 70 (SAS 70) (and will be audited against Statement on Standards for Attestation Engagements [SSAE] 16, which effectively replaces SAS 70, going forward). Have Federal Information Security Management Act of 2002 (FISMA) certification. We’re committed to operating efficient services and are continually improving our data center designs to save energy and lower their carbon footprint. Compared with data centers built just three years ago, our new data centers consume half the energy, and our goal is to construct data centers that average 1.125 in their power usage effectiveness (PUE) (where optimal energy use is 1 PUE), compared with an industry average of 2 PUE. Our cloud services come with a financially backed 99.9 percent service level agreement (SLA)—if your applications and data aren’t available at least 99.9 percent of the time, we’ll compensate you. Additional Information:Online Services certification and security: http://www.microsoft.com/online/legal/v2/en-us/MOS_PTC_Security_Audit.htm
  • DEPENDING ON CUSTOMER, USE THIS SLIDE TO LEVEL SET OR EDUCATETiming: 2 minutes (or 5 minutes, if educating) Key Points:Microsoft defines the cloud in three ways: Private cloud—You or a partner controls your own separate infrastructure using cloud-enabled products (on-premises or hosted by a third party).Public cloud—We manage the platform for you in our data centers.Hybrid cloud—You have a mix of the two.Microsoft’s private cloud is not the same as another vendor’s approach.Microsoft is betting on businesses’ need for hybrid cloud solutions to allow them to compete now and in the future. Script:To make sure we’re all talking about the same thing, let me define what Microsoft means by “cloud.” For Microsoft, our overarching vision is to provide a continuous cloud service for every person and every business. It harkens back to Bill Gates’ vision of “A PC on every desktop and in every home.” That grounds you in how broadly we’re thinking about the importance of the cloud. To do this, we’re taking all of the years of experience we have at running applications at Internet scale, which started with MSN in 1995 all the way to Bing and Hotmail today, and we’re combining that with our expertise in on-premises software. We're pouring all of this into three cloud concepts:Private cloud—You or a partner controls your own separate infrastructure using cloud-enabled products (on-premises or hosted by a third party). AS NEEDED:A question we sometimes hear is, “What distinguishes cloud computing from a ‘highly virtualized’ environment?” Here are the key differentiators—the powerful attributes that make cloud computing unique:Pooled resources—In a private cloud, your core resources—compute, storage, and network—are transformed into a pool. This enables dynamic provisioning of applications and services. Self-service—Once resources are pooled, you can deliver applications and resources as services. Your customers can request, configure, and manage IT services as required through an interactive portal that allows for automated provisioning.Elastic—Because resources are pooled, they can quickly be expanded or contracted through automation or workflow. This means your environment and resources can scale up or down almost instantly to meet business requirements.Usage based—With resources as services, usage can be metered so that you and your customers pay for only for the resources that actually get consumed. Private cloud adds additional control and customization. Public cloud—We manage the platform for you in our data centers.Hybrid cloud—You have a mix of the two. We’re investing heavily in the concept of hybrid cloud. By hybrid, it's not just having a deep and broad set of services and platform capabilities across public and private. It's the ability to bridge the two. The commonalities between our private and public clouds provide the real magic in Microsoft’s business cloud strategy. These commonalities of identity, virtualization, management, and application development are what makes the Microsoft platform very unique.This entire hybrid cloud picture is where we believe businesses will achieve the biggest advantage with the cloud and what we’ll be discussing today.
  • Timing: 5 minutes Presenter Guidance:Use the detail on the three slides that follow this one to enrich the script here.Amplify certain aspects of the messages based on customer need. Key Points:With a hybrid cloud, we believe you should be able to:Embrace the right IT for your business by moving to the cloud at your own pace, with a comprehensive range of enterprise cloud offerings that span on-premises and online.Make more of your existing investments in infrastructure, tools, and skills.Delight your users with the best experiences that reflect how they prefer to do their work and interact with others. Script:We talked about the different aspects of cloud: private and public. As I’ve mentioned, Microsoft believes that cloud implementations in the future will be hybrid. Let’s talk about how we think about the hybrid cloud.A lot of the security and compliance concerns about the cloud really reflect the public cloud. But the most significant scalability and cost benefits also come from the public cloud. With the private cloud, you retain more control and you have maximum customizability, but you also must purchase and manage the infrastructure. Here at Microsoft, we believe you should be able to choose how you use the cloud. Depending on what fits your business best, you could look at a public solution, or a private solution, or—in what we believe will be the most common choice—a bit of both. A hybrid cloud gives you the best way to balance risk and opportunity. In fact, the CTO for Capgemini in North America puts it like this: “If an enterprise really looks at [migrating] to the cloud, it’s almost 100% going to end up with some sort of hybrid.”Microsoft’s hybrid cloud offers distinct advantages:Embrace the right IT for your business. Choice and flexibility are key to cloud adoption now and in the future.Our goal is to help you make the cloud work for your business. It should be up to you to decide what you want to deploy in the cloud and when, so you have the ultimate ability to balance control and flexibility with cost and agility. At Microsoft, we offer a comprehensive range of enterprise cloud offerings that span on-premises and online, helping you move to the cloud at your pace. Do you want better performance, better security, to free up IT staff? We’ll help you strike the right balance for your business by using private cloud, public cloud, and traditional infrastructure environments that all work together. Make more of your existing investments. You’ve already made a massive investment in IT, and taking advantage of the cloud shouldn’t require you to start again. With Microsoft, a hybrid cloud is truly that—it enables you to use your existing infrastructure, tools, and skills for maximum value, efficiency, and productivity as you extend to the cloud. Since our platform spans from on-premises to the public cloud, you can use the data center resources that you already have in place to build your own private cloud and then extend into our public cloud. We make the hybrid environment easier on your IT staff by providing a single, unified toolset for managing both traditional and cloud environments. We help you mitigate risk because you can extend Active Directory in your existing environment to the cloud, so you use just one identity infrastructure. And because we provide a common platform that spans from the client to the cloud, we can help you maximize IT and developer productivity. Delight users with the best experiences. As we discussed earlier, users have never had higher expectations of the technology they use to do their jobs. We can help you support today’s workforce with tools that reflect how they prefer to do their work and interact with others. With our cloud-based productivity apps, you can deliver the familiar, business-class experience that your users already love across the PC, mobile devices, and browser. Our cloud-based services also make it easier to ensure that your users always have the latest capabilities and tools without adding to the maintenance burden for your IT staff.No matter where your users are located, you can use the cloud to connect them in easy, natural ways online using enterprise-ready social computing tools that make it easier for them to share information and interests.Let’s look at each of these areas in a little more detail.  GO TO THE NEXT SLIDEORLet’s talk about the solutions we have that can do all of this.  SLIDE 11 (THE MICROSOFT HYBRID CLOUD) Additional Information: “Your Strategic Guide to IT 2012” (by the editors of CIO, CSO, Computerworld, InfoWorld, ITworld and Network World). IDG. January 2012. http://www.computerworld-digital.com/computerworld/it2012#pg2
  • Timing: 4 minutes Key Points:The Microsoft private cloud is a unique, comprehensive offering that provides value today and will help customers take advantage of the public cloud in the future. It’s:All about the appCross-platform from the metal upA foundation for the futureCloud on your terms Script:Let me give you an overview of our private  cloud services. The Microsoft private cloud delivers real value today and positions you to take advantage of greater public cloud benefits in the future. It is a unique and comprehensive offering built on four key “pillars”:All about the app. The Microsoft private cloud gives youdeep application insight and enables you to manage services as well as virtual machines. You can deploy new applications faster by delivering applications as a service—and you can make both legacy and new applications available on a self-service basis. And the Microsoft private cloud helps you keep applications up and running more reliably by enabling you to see inside the performance of your applications, so you can remediate issues faster. Cross-platform from the metal up. Microsoft private cloud solutions give youcomprehensive management of heterogeneous IT environments. You can manage multiple hypervisors (Microsoft, VMware, and Citrix), you can run and monitor all major operating systems, you can drive process automation and configuration across platforms and toolsets, and you can develop applications using multiple application toolsets.  Foundation for the future. The Microsoft private cloud lets you go beyond virtualization to a true cloud platform. A Microsoft private cloud will give you best-in-class performance for key Microsoft workloads (including SharePoint, Exchange, and SQL Server). It will enable you to get the best economics of the private cloud without the limitations of per–virtual machine licensing. And we’ve architected our platform and management approach to be comprehensive and deeply integrated, spanning private and public cloud scenarios.  Cloud on your terms. The Microsoft private cloud lets youdistribute IT across public and private cloud computing models. Microsoft solutions share a common set of management, identity, virtualization, and development technologies, so you can distribute IT across physical, virtual, and cloud computing models. This means you can construct and manage clouds across multiple data centers, infrastructures, and service providers—on terms that you control. Customer example:Who: Lufthansa Systems, a leading IT service provider for the global aviation industry. What: Needed to manage its complex infrastructure more effectively to deliver the best possible service. How: Moving to a private cloud infrastructure using Windows Server 2008 Hyper-V and the System Center family of products. Benefits: (1) 1,500 virtual machines in production and using System Center for deep insight into infrastructure. Expects to get a complete platform view with the best economics. (2) Plans to include public cloud infrastructure along with a highly managed private cloud, with System Center managing apps across environments. A look ahead: Our private cloud is underpinned by Windows Server, our familiar, cloud-optimized operating system, and System Center, which manages everything from infrastructure to applications to clouds (private and public). System Center is really what makes the hybrid cloud attainable and manageable, by giving you a single management tool to use across all of your cloud environments.Windows Server code name “8”—Windows Server “8” will be a truly “cloud-optimized” server operating system. It:Has a dynamic, multitenant infrastructure that goes beyond virtualization technology to a complete platform for building a private cloud. This helps you scale and secure workloads, cost-effectively build your private cloud, and securely connect to cloud services.Offers excellent economics by providing an integrated, highly available, and easy-to-manage multiserver platform—giving you the power of many of servers with the simplicity of one. It helps you to efficiently manage infrastructure while maximizing uptime and minimizing failures and downtime.Opens the door to every app on any cloud. It enables you to build on an open and scalable web platform that supports cross-premises applications—making it easy to deploy applications and websites on-premises, in the cloud, and in a hybrid environment, using a consistent set of tools and frameworks.Enables the modern workstyle. It empowers IT to support a mobile and flexible workstyle, providing users with access to data and applications from virtually anywhere on any device with a rich user experience, while simplifying management and helping maintain security, control and compliance. System Center 2012—System Center 2012 will enable IT managers to build private clouds with the infrastructure they know and own today—including other vendors’ platforms and virtualization technologies. Customers will also be able to manage any mobile device that connects through Exchange ActiveSync, including Windows-, iOS-, Symbian-, and Android-based devices. And as mentioned above, it provides deep application insight, so you can identify and address issues before they become problems.Deliver flexible and cost effective infrastructure using existing resourcesIntegrated heterogeneous data center investments, including multi-hypervisor environments. You can pool and abstract your data center resources and deliver self-service infrastructure to your business unites in a flexible yet controlled mannerDeliver predictable application services with deep insightsEnables you to holistically manage your application services, which is where your core business value residesEnable private & public cloud computing with a common mgt. experienceEmpowers you to deliver and consume private and public cloud computing on your terms, with common management experiences across both Additional Information:Lufthansa Systems: http://www.microsoft.com/en-us/showcase/details.aspx?uuid=4fcc44d7-dbb3-47d6-b708-cb651f691b85 I don’t think we should mention public here – it creates expectation that the script for this slide will talk about public.
  • Fornecer serviços financeiros de micro-crédito para novos segmentos sociaisAtingir novos mercados em expansãoUtilizar o poder da computaçãoemnuvem e abrangência do Windows Azure paraexpansão dos seusserviços
  • Fórum de Aplicações - Visão de nuvem da Microsoft

    1. 1. A Estratégia de Computação na Nuvem da Microsoft
    2. 2. Pela primeira vez na históriamoderna, as empresas temem sua força de trabalho3 gerações130 milhõesClientes empresariais usandoaplicações móveis baseadasem cloud em 20141 bilhãode usuários de smart phonesem 2014, 4x o número de2009DISPOSITIVOS PESSOAS SERVIÇOS
    3. 3. ► Data Center no Brasil► Distribuição Geográfica dosDataCenters► $2.3B+ em infarestrutura► 200+ serviços, 24 x 7► +30,000 engenheiros envolvidoscom nuvem► + 2,000+ profissionaissuportando infra e operações denuvem► Operações em centros federados24x7► Altíssimos padrões de segurançae privacidade► Certificações FISMA , SAS 70/SSAE16 e ISO 27001► Redução de footprint carbono► 99.9% uptime, SLAs suportadosfinanceiramentMicrosoft: Experiência com Nuvem► >15 anos de experiência comserviços para consumidores eempresas► 9.9 bilhões de mensagens por diavia Windows Live Messenger► 1 petabyte+ por mês de updatesvia Windows update► Windows Azure: usado em 41países► Office Web Apps: 50M usuários► Data Center no Brasil► Distribuição Geográfica dosDataCenters► $2.3B+ em infarestrutura► 200+ serviços, 24 x 7► +30,000 engenheirosenvolvidos com nuvem► + 2,000+ profissionaissuportando infra e operações denuvem► Operações em centros federados24x7► Altíssimos padrões desegurança e privacidade► Certificações FISMA , SAS 70/SSAE16 e ISO 27001► Redução de footprint carbono► 99.9% uptime, SLAs comsuporte finnaceiro► >15 anos de experiência comserviços para consumidores eempresas► 9.9 bilhões de mensagens por diavia Windows Live Messenger► 1 petabyte+ por mês de updatesvia Windows update► Windows Azure: usado em 41países► Office Web Apps: 50M usuários
    4. 4. HíbridaVisão de Nuvem da Microsoft?
    5. 5. Por que nuvem Híbrida?
    6. 6. Ofertas MicrosoftPública Privada
    7. 7. Nuvem Privada MicrosoftNational Bank of Kuwait
    8. 8. Windows AzureWindows Azure é um conjunto de serviços de nuvem para construir, migrar e escalar aplicações na nuvem,suportando diversos sistemas operacionais, ambientes de desenvolvimento e linguagens de programaçãoÚnico portalPago pelo usoTemplates prontosLinux (CentOs, Suse, Ubuntu)WindowsSuporte para Open-SourceFácil Aberto & Flexível O Poder da nuvemCertificado em ISO 27001Integração da nuvem privada com anuvem pública
    9. 9. Escopo do Windows Azure
    10. 10. | Copyright© 2010 Microsoft CorporationMelhor experiência em produtividadeNavegadorVisualize e edite documentos emqualquer lugar com as Office Web Appsdisponíveis em uma ampla variedade denavegadoresTelefoneLeia, edite, compartilhe documentos e notascom o Office Hub no Windows® Phone 7.Acesse emails, contatos e calendário nodispositivo de sua preferênciaPCMantenha sua produtividade comaplicativos Microsoft® Office familiaresque seus funcionários exigem
    11. 11. | Copyright© 2010 Microsoft CorporationO Office 365 é seguro e confiávelSLA de 99,9% com apoio financeiroDatacentersde primeira linhaMais de US$ 2,3 bilhões investidos emdatacenters geograficamenteredundantes, localizados na América doNorte, Europa e ÁsiaPráticas de privacidadecom suporte aos padrõesglobaisO Programa de Privacidade foi desenvolvidopara permitir práticas de privacidade de "altaescala“ consistente seguindo os padrõesglobais de manuseio e transferência de dadosAbordagemmultidimensionalbaseada em riscosO Programa de Segurança tem oobjetivo de definir os requisitos desegurança aplicáveis a pessoas,processos e tecnologiad
    12. 12. | Copyright© 2010 Microsoft CorporationO Office 365 permite a vivência em um mundohíbridoContrato delicenciamento únicoSuporte para todos os cenários, paraajudá-lo a otimizar custos e fazer atransição quando for conveniente para asua empresaFlexibilidade na migraçãode usuáriosMantenha alguns usuários online e outros noambiente local, ou mantenha todos eles emum ambiente sóFlexibilidade namigração da carga detrabalhoMova ou estenda as cargas de trabalholocais para a nuvem no seu ritmo, mudeda nuvem para o ambiente local quandoquiser
    13. 13. | Copyright© 2010 Microsoft CorporationO Office 365 fornece suporte de classe empresarialParceiros MicrosoftAmpla comunidade com mais de 16.000no mundo todo e fóruns de comunidadesonline disponíveis para ajudar vocêMicrosoft PremierSupportSuporte 24x7 com acesso diferenciado aEngenheiros da MicrosoftCloud VantageTransição para a Nuvem complanejamento e segurança
    14. 14. | Copyright© 2010 Microsoft CorporationO Office 365 oferece suporte a uma força de trabalhocorporativa diversificadaOferta para profissionais de quiosquesCaixa de correio de 500 MBSomente Outlook Web AppSuporte para POPMensagens, calendário, contatosAntivírus e antispam do ForefrontAcesso ao SharePoint (0 MB de armazenamento)Recursos de pesquisa de sitesOffice Web AppsOferta para profissionais da informaçãoCaixa de correio de 25 GBArmazenamento de 500MB no SharePointConectividade para clientesMobilidadeRecursos do LyncRecursos do Exchange e do SharePointOffice Professional PlusDireitos de acesso local
    15. 15. | Copyright© 2010 Microsoft CorporationCaso da GOL Benefícios14000 Profissionais
    16. 16. | Copyright© 2010 Microsoft CorporationALGUNSCLIENTES QUEINOVAM COMA NUVEM
    17. 17. Ofertas MicrosoftPública Privada
    18. 18. Próximos Passos