1. Design & Life | non-fat minizine | issue 07 Sep.13

2. Des ign & Life Sep/2007 issue 07
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D&L N ews
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Design er s C ircle
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The M oment
D& L L ifestyle
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1/ 2 Recipe
D &L S e e !
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3. D& L N ews
We provide the news that you don't want to
miss. This is your basic protein.
15th Anniversary of IdN magazine
IdN magazine is one of the top design magazines from Asia. They are now celebrating their
15th Anniversary and running a series of competitions. 15 years for IdN represents 74 issues
of IdN magazines, four global design conferences, 20 exhibitions, hundreds of books and
collaborative projects and also launching or boosting the careers of a hugh number of talents
in every field of design. For more information, please check their website.
idnworld.com
Sep/2007 issue 07
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100% YOUNG. TOKYO 2007
100% Design was established in London in 1995, growing from a small marquee in the Kings
Road to become the world's most influential contemporary interiors event, encouraging
product innovation, hot-housing new design stars, and educating the taste of consumers. In
2005, 100% Design came to Tokyo and made its sensational debut. It is now one of the most
Des ign & Life
premier contemporary interiors event through the country and the world. It is the event you
don't want to miss every year. 31 Oct.- 04 Nov 2007.
www.100percentdesign.jp

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iAPPLE
After introducing iPod to the world, no one would ignore Apple which used to be a non-
popular brand in the 3C market. Everybody wants to know what their next move is. By using
INTEL system, they became even more competitive. Recently, a lot of new products have been
presented from Apple, including iPhone, new iMac, new iPod nano, iPod touch, & very thin,
modern wireless keyboard. The brand has been led to a fashion territory more than a cold,
Des ign & Life
metallic 3C area.
www.apple.com

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OFFFFFFFF
Since 2001, OFFF festival has been held in Bercelona, Spain, and gradually becoming the
globally event it is today. A lot of digital artists, designers or motion graphics designers, music
adventurous join the event every year. All the participants are the top in the fields! Participants
this year include many legends like John Maeda, Paula Scher, Erik Natzke, Hi-Res! & Nanika,
Joshua Davis, Psyop, Stardust and more! Want to know how they break the limits? Join the
Desig n & Life
great event! 2-4 Nov. 2007
www.offf.ws/nyc

6. De sign e r s C ircle
From A to B, from B to C; it is the world of
designers; it’s designers circle.
Sep/2007 issue 07
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At the first sight of Oliver's painting, we
fall in love with it. His works are always
so real but surreal along with some
mysterious numbers. It is great that we
have a chance to interview him.
Desig n & Life
issue 07 www.oliverjeffers.com

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9. Hello Oliver! Please introduce yourself! What is the most interesting project you've
done?
Hello, how are you? my name is Oliver Jeffers
and I make art for a living. That includes I’m torn between many, but an OAR project
painting, illustrating, writing, making things, a probably pips it. OAR is a collective of artists
bit of this and a bit of that. I co-founded with New York based artist Mac
Premo, and my brother Rory Jeffers, and there
What drove you to become an illustrator, are now five members. The project was called
painter, or a designer? book and took place in 2005, where four of
us (the three founders plus New York based
Probably my desire to never have a real job. Duke Riley) took a standard black sketchbook
That plus I love both looking at and making art. and sent it back and fourth across the Atlantic
over the course of 36 weeks, with one artist
quot;A coffee table Art Bookquot; is very interesting! following on from the next filled a double page
How was the idea developed? spread. By the time it had finished, the book
had clocked up more than 65,000 miles. We
Well, actually of all the ideas and projects I’ve exhibited the book along with prints of every
worked on and finished, you’ve picked the one page and commentary of us talking about
that hasn’t actually developed yet. Although. I where we understood and misinterpreted each
have been working on the notion for about 7 or other, both in Belfast and in New York.
Sep/2007 issue 07
Check it out at www.lookatbook.com
8 years now, and I keep getting side tracked,
so I don’t have much of an excuse for it not
Where do you live? Any suggested place in
being a finished project. The idea began as
the city if we are visiting?
a coffee table art book about coffee, but that
was quite limited in terms of the directions
I currently live in Belfast, Northern Ireland.
that it could go, and so grew out from there.
If you were visiting here I would take you on
The book is a handy device for housing a
Derek’s boat tour. He takes people out around
theme of an otherwise unrelated collection of
the docks and talks about various parts of
drawings, writings and observations. Things
Belfast’s history, including showing where the
that might not stand much chance of survival
Titanic was built, and the giant cranes Samson
on their own, as the boundaries and safety of
and Goliath, that are still there. Then we’d go
a book allow for true subtly and obscurity to
to John Hewitt for a decent pint of Guinness.
be tested without the cruel demands made
by commercialism. I’m working on it with two
other people now, my brother Rory who is a
designer, and a writer Ian Samson, and we’ve
called the book ‘The Arbitrarium’, as in a place
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where arbitrary things happen.
Desig n & Life

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13. Do you cook? What is your comfort food? What is your dream project?
Sep/2007 issue 07
I do cook, and thoroughly enjoy it. I’m at my Designing and building my own studio. It would
happiest when I’m barbequing steaks and be portable of course, and always have river
corn. I don’t actually barbeque the corn most views.
times, but cover it in tinfoil with a bit of butter
What kind of book do you read?
and salt inside and throw it in my outside fire,
which I usually light simultaneously with my
bbq, for about 10 minutes. It comes out lovely I mostly read Historical books, Biographies and
and golden brown with a few burnt bits over it. Scientific books about why we are the way we
My comfort food is probably a bowl of cereal are. I sort of got bored with fiction, as I find
without milk though. real life so much more interesting. Besides, I’m
a curious person, and as so much has actually
What do you do in your leisure time? happened in the world, why waste time reading
about things that didn’t?
One of the following; play/watch football, drink,
What kind of music do you like?
snowboard (once a year) or shout at inanimate
Any favorite band?
objects about things that don’t matter.
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Could you choose one interesting object I have what my grandfather would call Catholic
from your everyday life and tell us why you tastes in music, in that I like a bit of everything,
like it? if its good.. Here’s a few specific examples of
things I listened to this week: Led Zepplin, Nina
I use moleskin notebooks. Many, many of them. Simone, Arcade Fire, Nick Drake, Paul Simon,
I like them because they have rounded corners Ryan Adams, David Bowie, Wilco, Lonnie
so I can’t hurt myself with sharp edges, and Donegan, Elvis, The Flaming Lips, Crosby Stills
the also have an elastic that holds everything Nash and Young, Pale Young Gentlemen, Giles
in, and a secret pocket where I put important Peterson and J.J. Cale.
Desig n & Life
things and forget about them forever.
I write everything down in them; ideas, lists,
numbers, all sorts, as no matter how important
something is, everything in my head stands an
equal chance of being forgotten.

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18. If you have 1 month vacation, where are you Any words for your friend BrenB?
going to spend? Who would you spend with?
Yes. I have a question. Do you know what St
I would spend it with my beautiful girlfriend Patrick said to the snakes as he drove them
travelling around Japan. She’d be paying, of out of Ireland?
course. “You lads alright in the back there?”
Sep/2007 issue 07
What kind of exhibition do you want to hold Thanks for the interview! Who is in your
the most? mind for our next issue?
Sell-out ones. Of the many people I’m fortunate to know, I
think it’ll have to be the fellow OAR member
What does Design & Life mean to you? and my future studio neighbour, Mac Premo,
proper maker of stuff. We like to get drunk
A pretty tasty magazine with good taste. together and do stupid things. We once
punched each other so much I couldn’t pick
We saw there are some mysterious numbers up a beer for a month afterward. I wonder how
on some of your paintings. What does it productive we’ll be when situated next door to
mean? each other.
They are each legitimate equations by famous
mathematicians. There seem to be two
main filters for how the world around us is
interpreted, and the concept for this collection
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of paintings was to mix art and science,
emotion and logic to see if it was possible
to view the world from both positions at the
same time. I contrasted beauty with reason.
In each case the painting is translated with
both figurative brush strokes and cold clinical
equations, for example, to see if someone’s
facial expressions could be substituted with
theories that mean, essentially, the same thing.
Design & Life
This is a direction I imagine I’ll be following for
a long time, as I’m only beginning to scratch
the surface, it’s very complicated, and I get
confused quite easily.

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20. Th e M om en t
There are a lot of moments in one's life.
We treasure each precious moment.
'round midnight
say the last word to person
Sep/2007 issue 07
you've met the last
silence is all around,
clearly feel the breathe
let's have another good one
start from E flat
turn it on to proof the existence
This is for the type B.
'round midnight
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Des ig n & Life
C100+M89 M9+Y20+
Y49+K14 K88

21. TRENTEMØLLER / THE LAST RESORT
vague, dreamy music from best Danish DJ TrenteMøller
Sep/2007 issue 07
www.myspace.com/trentemoeller
plusminuszero / Humidifier
A humidifier brings to mind the image of a sparkling drop of water
www.plusminuszero.jp
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Des ig n & Life

22. D& L L ifestyle
We are surrounding by brands. D&L tells you
the stories behind your lifestyle.
Sep/2007 issue 07
colette
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A “design&life” shop in Paris
Des ig n & Life

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Colette is a contemporary fashion and design boutique, opened in Paris in 1997. Just a few months later, Colette,
named after its founder, had become a fashion destination. Sarah Lerfel and her mother, Colette Roussaux are
Des ig n & Life
running up this unique shops, and they always collect goods that are new, fresh, surprising, and streets ahead of
the rest. Colette is created by the taste of these great partners of mother-and-daughter, and shares their lifestyle
in everything they like in every domain.

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Colette is a three-level store, including a water bar in the basement, the first floor ready-to wear, and upstairs
Design & Life
gallery. The water bar has delicious menu of culinary delights and carries over 100 mineral water brands
from around the world. You can come here to meet friends or observe their selective clients. The first floor is
changing merchandising displays every week. Different brands, such as Prada and Lanvin, are mix-and-match,
and create a spontaneous and entertaining store experience. Besides clothing items and fashion accessories,
Collette carries limited books, CDs, and DVDs.

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The reason why Colette is so attracting is because it is always new and exclusive. Brands and designers
love to cooperate with them and create limited stuff and only be sold in Colette. Recently, on the occasion of
Rugby world cup, the Rugby Ralph Rauren Collection is a European exclusive at Colette from Sep 3 to 15. This
collection is inspired by the preppy style from prestigious American schools and universities. In addition, Colette
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also have limited silver and gold foil Polo shirt, which Michael Young combined plastic and textile together.
Recent Exhibition at Colette: Helvetica 50th Birthday Exhibition
Gary Hustwit has just carried out a documentary Helvetica that is a tribute to this typography. The exhibition
presents posters made by graphic designers universally recognized, as well as samples of the use of Helvetica
in the daily life. A selection of exclusive Helvetica product will be available at Colette during the show, such as
books, Tees& posters, and Kiehl’s ultra facial moisturizer with Helvetica tag.
Colette is not only a fashion and luxury shop, but also a design and lifestyle information center. The owners
share their good tastes and show a good way to live. If you have chance to visit Paris, Colette will be definitely
Des ig n & Life
on your tour list.

29. 1/ 2 Recipe
Cooking is Art. There are no rules.
1/2 recipe shows you the smartest way to cook.
1/2 recipe no.007
Sausage and mushroom Penne
with homemade tomato sauce
serve 2
Hint !
I learned how to make basic tomato sauce from cooking show of Molto Batali, who is one of the most famous
Italian chef in New York. The original recipe includes carrots, onions, fresh thyme, garlics, and cans of
tomatoes. I always cook with what I have on hand. For my experience, garlics and cans of whole tomato are
the must. Any kind of your favorite herbal is good to try.
Sep/2007 issue 07
1. 2.
Tomato Sauce Recipe
1 (28-ounce) can of tomatoes, crushed 1/2 ponds of Sausage
and mix well with their juice 1 cup mushroom
2 cloves garlic, thinly sliced 3 cloves garlic, thinly sliced
Fresh basil leave 1/3 ponds penne, cook in the boiling water with
1 TS of Balsamic 3 tablespoons of salt
1/8 cup white wine 2 TS of extra virgin olive oil
Salt and pepper, to taste Fresh basil
Salt, to taste
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steps steps
1. Add all the ingredients to a sauce pan. 1. Sauté sausage and garliclightly browned.
in the oil with
medium heat until sausage
2. Bring to astirring wer the heat to just
boil, lo
2.
occasionally for 30
bubbling, Add mushroom and 1ts salt, cook until
I love to cook and collect recipes, but I never exactly follow the steps. For me, cooking should be minutes. tender
playful. Remember, always put your imagination to someone’s recipe and bring it to your vision.
3.
1/2 recipe rules are easy and healthy. Modern people are always in a hurry, and I believe, with 1/2
Add tomato sauce and cooked penne, stir to
Des ig n & Life
effort, 1/2 steps, 1/2 fat, 1/2 time of cooking, will also bring you to a lovely cooking experience and combine.
healthier dish. That’s why I called this chapter “1/2 Recipe”. Cooking is art. Let’s play.

30. D& L See!
What's happening in the world?
We will show you around.
Sep/2007 issue 07
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Born in Tokyo in 1965. Kashiwa Sato graduated from Tama Art University with a degree in graphic design. After
working for the top advertising company, Hakuhodo Inc., he established the quot;SAMURAIquot; creative studio in 2000.
He has received many prizes such as Mainichi Design Award, Tokyo ADC Grand Prix, Asahi Advertising Award,
Kamekura Yusaku Award, Japan Package Design Award Gold Medal. His latest works include UNIQLO SOHO NY,
and UT Store Harajuku.
Kashiwa Sato's works are very loud but simple. He loves to use a lot of primary colors, geometry shapes and a
lot of repetitions. In other words, we can say his works are extremely lively but in the same time with minimally,
directly message. I think you can call it minimalism, in a different way to see his works. He is definitely one of
the most influential designer in the 21 century.
Des ig n & Life
kashiwasato.com