Content Marketing - AMI Australia "Uncovering Content Marketing"

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www.theonlinecircle.com | Presentation by @lucio_ribeiro | September 2015 | At AMI (Australia Marketing Institute)

www.theonlinecircle.com
Content
Lucio Ribeiro – Lead Strategist @ Online Circle Digital
Twitter @lucio_ribeiro
LinkedIn au.linkedin.com/in/lucioribeiro

Specialised in:
1) Content Marketing Creation, Curation and
Distribution
2) Technical Development
3) Digital Data, Insights and Report
4) Digital Consultancy
www.theonlinecircle.com

• In 1920, there was 1 radio station in US. In 2011, there were 14,700.
• In 1946, America had 12 broadcasting TV stations. In 2011, there were
over 1,700.
• In 1998 (over 15 years ago!), the average consumer saw or heard 1
million marketing messages year– almost 3,000 per day.
• In 2015, there are 50 million businesses on Facebook and over 2,000
stories competing to show up in your personal Facebook News Feed at
any given moment.
Things have changed.

Australia

2015 there were
850,000+ products and
services in Australia
utilising Facebook.

www.theonlinecircle.com
Do Something Different –Understand your audience
https://www.youtube.com/watch?t=14&v=Zwt6Ur60ObA

www.theonlinecircle.com
Do Something Different –Understand your audience
https://instagram.com/p/0LZMCKq-Ys/

www.theonlinecircle.com

www.theonlinecircle.com

www.theonlinecircle.com
Dude take note.
The battlefield is not longer just at the end of the tunnel but rather
at the begin (tweet this!)
B2B are people too.
Emotional overtakes rational
Marketers that lack data management, analytics, listening, automation,
Content execution and strategy expertise will dry up

www.theonlinecircle.com
1. Nurture Your Personal Online Presence
2. Know the language
3. Dabble in everything, specialise in something (T-Shaped)
4. Attend Meetups and Events
5. Let curiosity get the best of you
For the people willing to get into Digital

www.theonlinecircle.com
Intelligence Monitoring Content Marketing
Automation
Ads + Report
ThinkWithGoogle TalkWalker bufferapp.com Hubspot LocoWise
Insights.FB.com Radian6 scheduGram Infusionsoft Kenshoo
Barometer SocialPulse Hootsuite Adobe AdRoll
Fiverr
SocialPulse/trends
Tools

www.theonlinecircle.com
Thank you
Email: lucio@theonlinecircle.com
Web: www.theonlinecircle.com
Slides: slideshare.net/luciodiasribeiro
Twitter: @lucio_ribeiro
LinkedIn: Lucio Ribeiro

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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1. www.theonlinecircle.com Content Lucio Ribeiro – Lead Strategist @ Online Circle Digital Twitter @lucio_ribeiro LinkedIn au.linkedin.com/in/lucioribeiro

2. Specialised in: 1) Content Marketing Creation, Curation and Distribution 2) Technical Development 3) Digital Data, Insights and Report 4) Digital Consultancy www.theonlinecircle.com

3. • In 1920, there was 1 radio station in US. In 2011, there were 14,700. • In 1946, America had 12 broadcasting TV stations. In 2011, there were over 1,700. • In 1998 (over 15 years ago!), the average consumer saw or heard 1 million marketing messages year– almost 3,000 per day. • In 2015, there are 50 million businesses on Facebook and over 2,000 stories competing to show up in your personal Facebook News Feed at any given moment. Things have changed.

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6. 2015 there were 850,000+ products and services in Australia utilising Facebook.

7. www.theonlinecircle.com Do Something Different –Understand your audience https://www.youtube.com/watch?t=14&v=Zwt6Ur60ObA

8. www.theonlinecircle.com Do Something Different –Understand your audience https://instagram.com/p/0LZMCKq-Ys/

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13. www.theonlinecircle.com Dude take note. The battlefield is not longer just at the end of the tunnel but rather at the begin (tweet this!) B2B are people too. Emotional overtakes rational Marketers that lack data management, analytics, listening, automation, Content execution and strategy expertise will dry up

14. www.theonlinecircle.com 1. Nurture Your Personal Online Presence 2. Know the language 3. Dabble in everything, specialise in something (T-Shaped) 4. Attend Meetups and Events 5. Let curiosity get the best of you For the people willing to get into Digital

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17. www.theonlinecircle.com Thank you Email: lucio@theonlinecircle.com Web: www.theonlinecircle.com Slides: slideshare.net/luciodiasribeiro Twitter: @lucio_ribeiro LinkedIn: Lucio Ribeiro