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A knowledge-sharing event investigating current opportunities and the future of context-aware information delivery on mobile devices. Welcome

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<ul><li>What's Mobile & What's Portable </li></ul>What’s mobile & what’s portable?

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Mobile Phone Coverage <ul><li>3.3B handsets registered 1/2 world population </li></ul><ul><li>1.58B have access to TV </li></ul><ul><li>1.48 B have a credit card </li></ul><ul><li>90% world surface has mobile phone coverage </li></ul>

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UK Mobile Internet Usage Up <ul><li>25% in Q2-Q3 2008 </li></ul><ul><li>25% of mobile internet consumers are aged 15-24 </li></ul><ul><li>12% of mobile internet consumers are aged over 55 </li></ul><ul><li>Nielsen online, Mobile Media View report November 08 </li></ul>

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Smart Phone Penetration <ul><li>By 2012 1/4 of all new phones will be smart phones </li></ul><ul><li>1.1% iPhone (5% of web traffic) </li></ul><ul><li>80% iPhone users access internet every day </li></ul><ul><li>1.9% Blackberry </li></ul><ul><li>In USA 15% of Tmobile users have G1, expected to catch up </li></ul>

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Mobile applications <ul><li>Apple Apps Store, Apple control </li></ul><ul><li>20,000 apps, 90% free </li></ul><ul><li>500m iPhone app downloads = $1B </li></ul><ul><li>93% iPhones have apps </li></ul><ul><li>$25B global mobile content sales </li></ul><ul><li>Android Marketplace </li></ul><ul><li>Blackberry Marketplace </li></ul>

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Blackberry Marketplace

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Apple Apps Store

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Android Marketplace

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Prepare for the opportunity <ul><li>Training & consultancy </li></ul><ul><li>Develop innovative solutions, demonstrators </li></ul><ul><li>Disseminate Learning </li></ul>

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What’s happening Today <ul><li>Key Note Speakers </li></ul><ul><li>Explore the potential in context-aware information delivery - Ajit Jaokar </li></ul><ul><li>How the region can benefit from emerging digital technologies, Dave Harte </li></ul><ul><li>Expand the context around the LUCID project and outline the University's research in the area, Professor Keith Osman </li></ul><ul><li>Demonstrators </li></ul>