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Why do the arts matter?
Pierandrea Miglietta
Luciana Tornabene
CREATIVE INDUSTRY
Hey mum, I would like to
work in a creative industry!
Oh nice! But remeber I
am not going to pay
your bills anymore…
CULTURAL INDUSTRIES
UNESCO & (GATT) definition
They combine the creation, production, and distribution
of goods and servic...
CREATIVE INDUSTRIES
A much wider productive set, including goods and services
produced by the cultural industries and thos...
CREATIVE CLASS
A class of workers whose job is to create
meaningful new forms.
Their economic function is to create new id...
+ CREATIVE CLASS
+ LOCAL DEVELOPMENT
CREATIVE ECONOMY
Activities involving cultural
creativity and/or innovation.
?
?
?
?
FORMAL INFORMAL
1500
employees
FORMAL
INFORMAL
MUSEUMIZATION?
CLUSTER
a local concentration of
firms producing a particular
product or service.
FLEMISH PAINTING
DISTRICT
15th – 17th
CLUSTERS’ BENEFITS
15th – 17th
MATCHING
Input, outputs, jobs, etc.
SHARING
Infrastructures, etc.
LEARNING
Best practises, ...
Louvre
Abudabi A
Guggenheim
Abudabi
MYTH OR REALITY?
Investing more in creative-economy
industries will surely lower the existing
divisions between rich and poor.
Investing more in creative-economy
industries will surely lower the existing
divisions between rich and poor.
MYTH
Imperfect competion linked to local idioms
and motifs can lower the concentration of
cultural industries.
Imperfect competion linked to local idioms
and motifs can lower the concentration of
cultural industries.
REALITY
International survey data relying on
responses from cultural agenciens are the
best tool to obtain reliable data.
International survey data relying on
responses from cultural agenciens are the
best tool to obtain reliable data.
MYTH
45
High culture Popular culture
FROM A BINARY MODEL…
46
… TO A THREE-SPHERES MODEL
47
Publicly funded
culture
Home-made culture
Commercial
culture
48
DEBATE MOMENT:
What is your country doing?
49
50
52
ECONOMY
53
IDENTITY
54
“The act of consumption is a
form of having, perhaps the most
important for today’s opulent
industrial society. […]
it ...
55
MY IDENTITY
56
57
FOREIGN RELATIONS
59
CULTURE
A medium to better (mis)understand
each other
60
“Culture makes people
understand each other better.
And if they understand each
other better in their soul, it is
easie...
61
WHO IS THIS?
62
WHAT ABOUT THIS?
63
What about the VISA Policy?
65
BOB DYLAN
In 2010 Chinese Government refused him permission to his
concerts for his songs about social protest
66
WALID RAAD
Banned from entering the UAE becuase of his political
involvement with the Gulf Labour campaign
67
THE IMPORTANCE OF PLANNING POLICIES
EUROPEAN COMMISSION
CREATE vs. DESTROY
THE GROWTH OF CREATIVE INDUSTRIES
3%
EU’s gr...
How do you value art and
culture?
68
69
HOW DO YOU VALUE THESE
PAINTINGS?
70
11
MLN$
105
MLN$
71
INTRINSIC VALUE
It’s about the feelings it evokes
FOCUS ON
AUDIANCE ENGAGEMENT
72
INSTRUMENTAL VALUE
It’s related to the pursuit of a wider aim
73
INSTITUTIONAL VALUE
It concerns how cultural organization act
74
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
Why art matters and how to value it
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Why art matters and how to value it

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Within the course Art Management at University of Melbourne, we had to engage with the newest theories concerning the meaning of arts today and their social, economic and politic impact.

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Why art matters and how to value it

  1. 1. Why do the arts matter? Pierandrea Miglietta Luciana Tornabene
  2. 2. CREATIVE INDUSTRY
  3. 3. Hey mum, I would like to work in a creative industry!
  4. 4. Oh nice! But remeber I am not going to pay your bills anymore…
  5. 5. CULTURAL INDUSTRIES UNESCO & (GATT) definition They combine the creation, production, and distribution of goods and services that are cultural in nature and usually protected by intellectual property rights.
  6. 6. CREATIVE INDUSTRIES A much wider productive set, including goods and services produced by the cultural industries and those that depend on innovation.
  7. 7. CREATIVE CLASS A class of workers whose job is to create meaningful new forms. Their economic function is to create new ideas, new technology and/or creative content.
  8. 8. + CREATIVE CLASS + LOCAL DEVELOPMENT
  9. 9. CREATIVE ECONOMY Activities involving cultural creativity and/or innovation.
  10. 10. ?
  11. 11. ?
  12. 12. ?
  13. 13. ?
  14. 14. FORMAL INFORMAL
  15. 15. 1500 employees FORMAL
  16. 16. INFORMAL
  17. 17. MUSEUMIZATION?
  18. 18. CLUSTER a local concentration of firms producing a particular product or service.
  19. 19. FLEMISH PAINTING DISTRICT 15th – 17th
  20. 20. CLUSTERS’ BENEFITS 15th – 17th MATCHING Input, outputs, jobs, etc. SHARING Infrastructures, etc. LEARNING Best practises, etc.
  21. 21. Louvre Abudabi A Guggenheim Abudabi
  22. 22. MYTH OR REALITY?
  23. 23. Investing more in creative-economy industries will surely lower the existing divisions between rich and poor.
  24. 24. Investing more in creative-economy industries will surely lower the existing divisions between rich and poor. MYTH
  25. 25. Imperfect competion linked to local idioms and motifs can lower the concentration of cultural industries.
  26. 26. Imperfect competion linked to local idioms and motifs can lower the concentration of cultural industries. REALITY
  27. 27. International survey data relying on responses from cultural agenciens are the best tool to obtain reliable data.
  28. 28. International survey data relying on responses from cultural agenciens are the best tool to obtain reliable data. MYTH
  29. 29. 45
  30. 30. High culture Popular culture FROM A BINARY MODEL… 46
  31. 31. … TO A THREE-SPHERES MODEL 47 Publicly funded culture Home-made culture Commercial culture
  32. 32. 48 DEBATE MOMENT: What is your country doing?
  33. 33. 49
  34. 34. 50
  35. 35. 52 ECONOMY
  36. 36. 53 IDENTITY
  37. 37. 54 “The act of consumption is a form of having, perhaps the most important for today’s opulent industrial society. […] it is a way to measure how much a person - in liquid society - is able to be individual.” Zygmunt Bauman
  38. 38. 55 MY IDENTITY
  39. 39. 56
  40. 40. 57 FOREIGN RELATIONS
  41. 41. 59 CULTURE A medium to better (mis)understand each other
  42. 42. 60 “Culture makes people understand each other better. And if they understand each other better in their soul, it is easier to overcome the economic and political barriers. ” PAULO COELHO
  43. 43. 61 WHO IS THIS?
  44. 44. 62 WHAT ABOUT THIS?
  45. 45. 63 What about the VISA Policy?
  46. 46. 65 BOB DYLAN In 2010 Chinese Government refused him permission to his concerts for his songs about social protest
  47. 47. 66 WALID RAAD Banned from entering the UAE becuase of his political involvement with the Gulf Labour campaign
  48. 48. 67 THE IMPORTANCE OF PLANNING POLICIES EUROPEAN COMMISSION CREATE vs. DESTROY THE GROWTH OF CREATIVE INDUSTRIES 3% EU’s gross domestic product connected to Creative Economy MISSION: The European Commission's role is, in general, to ensure that the culture sector is able to increasingly contribute to employment and growth across Europe.
  49. 49. How do you value art and culture? 68
  50. 50. 69 HOW DO YOU VALUE THESE PAINTINGS?
  51. 51. 70 11 MLN$ 105 MLN$
  52. 52. 71 INTRINSIC VALUE It’s about the feelings it evokes FOCUS ON AUDIANCE ENGAGEMENT
  53. 53. 72 INSTRUMENTAL VALUE It’s related to the pursuit of a wider aim
  54. 54. 73 INSTITUTIONAL VALUE It concerns how cultural organization act
  55. 55. 74

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