A brief introduction of this new hardware trend and market dynamic in China. Also, to catch up this trend, how HWTrek perceives its position here and value offered to both startups and supply chain companies.
3. Reimagining Everyday Objects by Matt Witheiler
hardware products that bring new consumer experiences to products we
interact with on a regular basis, transforming the every day
3
4. Gartner defines "makers" as inventors, tinkerers
and entrepreneurs who create and manufacture
products using traditional tools and new digital
design and rapid prototyping and manufacturing
technologies. "Startups" are fledgling businesses
that are often technology-focused and have the
potential for high growth.
4
Gartner Says By 2017, 50% of Internet of Things
Solutions Will Originate in Startups That Are Less
Than Three Years Old
5. Smaller Quantity but Diversified categories
• USD1,900B -> 7,100B IoT market size 17.5% CAGR from 2013 to2020 by IDC
• IDC defines the Internet of Things as a network of networks of uniquely identifiable
endpoints (or “things”) that communicate without human interaction using IP
connectivity – be it “locally” or globally
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17. It starts with a twit by US embassy about Beijing air
condition in 2011
17
18. A less 1% penetration market of air purifier, suddenly
crowed with “Internet Companies”
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19. Issues Here
• High marketing & sales cost
– Immature market requires more education costs
– Crowdfunding, pre-order or flash sell creates high risk of production management
– Fewer retail channels available
• Failed to capture the real demand
– Too much emphasize on marketing and fancy features
– Not so much “intelligent”
• Few differentiation
– No “star” product with unique features, more similar goods on the market
– Easily to get tired customers without motivation to purchase
• Incomplete industry standard
– Google is NOT working here
– Home appliances allies vs. Internet gangs vs. traditional PC families
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21. Money is flowing into “Smart Home” and “wearable
related” projects and sectors
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22. Crowdfund concept brought in China around 2012, but got huge attention in 2014 which
results in 23+ crowdfund sites. Even with professional media to release their version and
TV shows about it. For the leader now, JD Crowdfund, it is online on July, 2014 and
accumulated 300+ successful projects with RMB$140M raised. And, hardware ate up
56% of that money
In 2014, total
10,000
crowdfunding
projects including
equity and reward
basis with
RMB$1,031M raised.
Among them,
reward basis
projects generated
RMB$ 349M by
near 6,000 projects
22
24. Mismatch of Resource and Demand
Demand side:
• Fashion alike product profile, short lifecycle and
faster revision
• Decentralized innovation, 8/2 => 5/5 with
longer long tail
• Service/software as the core of teams
Resource side
• Need for new topics: PC market is not coming
back
• ODM model is design for millions of quantity
production with matured product design and
team
• SMEs vs. SMEs: inefficient of management and
communication
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25. HWTrek: Build to Deliver
• HWTrek is a trusted hardware innovation platform started in late 2013 aims to
accelerate the development of new hardware projects. HWTrek creates an end to end
ecosystem from prototyping to mass production partners which hardware creators
could find the seamless support of “build to deliver”.
• We are a team of hardware lovers with background in hardware manufacturing,
semiconductors, mobile Internet and social networks, a combination of software and
hardware
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26. Matching and Bridging
• Up to date, HWTrek connects to over 300 hardware supply chain Experts and
over 500 manufacture related companies. 120+ projects got bridge to the best
manufacture partners for last 10 months.
• Successfully reaching to creator communities in San Francisco, Berlin,
Barcelona, London Beijing, and Taipei, over 2,200 creators registered and look
for partners
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27. Connect All: Collaboration Hub
Collaboration Hub (PDH): A core project management software
to bring Experts, Creators and HWTrek together helping on
schedule and resource allocation. A hardware development
focus oriented with intelligent learning, like a Navigation
system to guide the project. We will track all progress and
patterns even the project fails!
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28. HWTrek’s Competitive Edge
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• Open & transparent Community, 2,200+ Creators,
400% CMGR on monthly reach. 700+ project
listed
• Multi to multi platform, end to end ecosystem
served, 300+ hardware Experts
• Seasoned project managers from Internet,
hardware, manufacture and investment
• Solid and incomparable manufacture network,
500+ supply chain partners
• Project management and intelligent system to
connect all
• Asia operation cost
HWTrek will solve the missing
piece in the new hardware
ecosystem
29. What Creators say about HWTrek
It’s also great to be able to network with the other hardware companies
going through the same processes as us right now, and it’s great that
HWTrek is able to connect companies like us with the manufacturers to
potentially make partnerships.
Mike Kasparian, CTO of Atlas Wearables
We needed some serious electronics and HWTrek was able to meet our rigorous
requirements, providing unparalleled support for the RFQ process to source for
the right supply chain partners, and helping to more effectively keep track of
the product’s progress through every stage of development.
Anthony Matanna, Founder of Hooke
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There are 700+ more on going…
30. Traditional vs HWTrek, from Offline to Internet
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HWTrek duplicates the offline activities to Internet basis as aiming to change the
way how supply chain communication works since last 10 years
