Inspired by our Global CEO, Chris Graves, at Ogilvy PR we have been following closely how certain advances in neuroscience are translating into the discipline of public relations and communications.
The Contribution of Neuroscience to the Art of Storytelling: 5 Lessons to Become better Communicators
1. The Contribution of Neuroscience
to the Art of Storytelling:
5 Lessons to Become Better
Communicators
Luca Penati, Ogilvy Public Relations Worldwide
BLUEMiND v San Francisco
June 2nd 2011
16. Mind-Numbing 4
Words to Ban
Synergistic
Value-added
Innovation
Paradigm
Out-of-the-box
Shareholder value
End-to-end solution
17. The Caring Story 5
Left Brain Right Brain
• Sonic waves can retain an intensity of
140 decibels, 100 times more intense
than the level known to alter the
behavior of large whales
• Sonar systems operate at more than
235 decibels, producing sound waves
that can travel across tens of miles of
ocean
• Navy estimates that increased sonar On January 23 2009 More than 50 sperm
training will significantly harm marine whales beached themselves on a sand
mammals more than 10 million times bar on Perkins Island,Tasmania."
Credit: Tim Alexander/Marine Photobank
during the next five years off the U.S.
coast alone