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Multichannel interfaces: what kind of approach?
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Luca Mascaro
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In a more complex word how to design in a universal way
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Benefici e ritorno di investimento dell' experience design
Luca Mascaro
Le attuali metodologie di User centered design e Agile design permettono la progettazione e la realizzazione di prodotti e servizi digitali di ottima qualità garantendo un controllo sul processo di sviluppo, contemporaneamente però risultano troppo lente o troppo poco focalizzate per realizzare esperienze digitali che si adattino alle trasformazioni del mercato e dei bisogni degli utenti nel tempo. Questi approcci si concentrano sul rilascio di una prima versione del prodotto o del servizio, trascurando le potenzialità che quello stesso prodotto potrebbe avere se valorizzato nel tempo. Oggi i prodotti e i servizi digitali di successo sono quelli che riescono ad evolvere costantemente l'esperienza offerta nei confronti dell'utilizzatore finale. Si rende dunque necessario riadattare le metodologie tradizionali di progettazione sviluppate nel mondo del design industriale verso nuove forme di processo più costanti ed efficaci. La User experience evolutiva è un nuovo processo di progettazione per sviluppare prodotti e servizi digitali che reinterpreta le attuali metodologie e si focalizza maggiormente sull'evoluzione dell'esperienza d'uso che punta a migliorare nel tempo il prodotto a cui si applica. La proposta di questo processo consiste nel trovare un equilibrio virtuoso tra successo ed efficacia e si concentra sulla possibilità di migliorare quest'ultimo in base alle esigenze degli utenti, sull'attenta verifica dell'efficacia del prodotto o del servizio dopo il suo primo rilascio e sulla sua evoluzione nel tempo al fine di valorizzarne al massimo grado le potenzialità.
Evolutive experience design
Evolutive experience design
Luca Mascaro
Come concepire e sviluppare il design di un servizio o di un'esperienza digitale che viva realmente tra i canali desktop, tablet e mobile
L'esperienza di un mondo che ti segue
L'esperienza di un mondo che ti segue
Luca Mascaro
More from Luca Mascaro
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Newspapers are dead, long live the content
Newspapers are dead, long live the content
Evolutive experience design, or the survival of the fittest
Evolutive experience design, or the survival of the fittest
Design leadership and experience management
Design leadership and experience management
Introduzione ux
Introduzione ux
Lean Experience Design
Lean Experience Design
Peoples and services tales
Peoples and services tales
Experience change
Experience change
UX laws - How to design a great user experience
UX laws - How to design a great user experience
Me, myself and I: a dream tracking tale
Me, myself and I: a dream tracking tale
Governare l'evoluzione del software analizzandone l'esperienza d'uso
Governare l'evoluzione del software analizzandone l'esperienza d'uso
Il futuro dell'esperienza d'uso in wordpress
Il futuro dell'esperienza d'uso in wordpress
Reinventing experience, dall'artefatto al servizio nuove prospettive sull'esp...
Reinventing experience, dall'artefatto al servizio nuove prospettive sull'esp...
evolutive design e design by code
evolutive design e design by code
Il design digitale cambia
Il design digitale cambia
Progetto impresa giovane
Progetto impresa giovane
Evolutive experience design
Evolutive experience design
Creare strumenti, pensare esperienze
Creare strumenti, pensare esperienze
Benefici e ritorno di investimento dell' experience design
Benefici e ritorno di investimento dell' experience design
Evolutive experience design
Evolutive experience design
L'esperienza di un mondo che ti segue
L'esperienza di un mondo che ti segue
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two answer responsive adaptive
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universal design An emergent
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universal design three relevant
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