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M obile Software Global Trends Gian Luca Cioletti © 200 8 Nokia Mobile Software Forum December 16, 2008, St. Petersburg

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M obile Software Global Trends <ul><li>What is changing in the markets </li></ul><ul><li>Business models </li></ul><ul><li>Distribution channels </li></ul><ul><li>Summary </li></ul>

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Forum Nokia Business Development Team EMEA +358504823831 +358407009694 +358504801487 +358503891632 +358408037360 +358504869523 +358503423554 Scandic, Poland, Czech Republic, Slovakia Middle East and Africa Russian speaking territories French speaking territories, Spain, Portugal Finbaltics, Germany, Netherlands Alps and Adriatic, South East Europe UK and Ireland, Italy, Turkey Personal Productivity and Utilities MEA CIS Multimedia Enterprise and Business Mobility Location Based Services and Near Field Communication Leader, Business Development Benjamin Roszczewski Rahim Zaknoun Kirill Zelenski Patrick Dalez Jarkko Tolvi Jure Sustersic Gian-Luca Cioletti

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Our Vision Forum Nokia the preferred partner for mobile developers communities

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Forum Nokia’s Roles <ul><li>Technical support, providing developers with tools and technical information for a better, easier and faster development on top of Nokia’s platforms </li></ul><ul><li>Create business opportunities for mobile developers </li></ul>

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Big Opportunity number 1: mass market The world in 2010: EUR 100 billion* revenue for core markets * Nokia and external analysts´ estimates Digital imaging Communities Video & TV Navigation Gaming Music Messaging

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Big Opportunity number 2: enterprise market The world in 2010: EUR 90 billion* * Nokia and external analysts´ estimates PPM SCM Office Suite CRM ECM ERP Other Application E-mail DCC Web conference & Team collaboration

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Current and Future Use of Mobile Services, Worldwide (Gartner Q4, 07)

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D! client on Nokia phones, some facts… <ul><li>Downloads, global markets </li></ul><ul><ul><li>Europe, China, MEA, SEAP, India </li></ul></ul><ul><li>Downloads, EMEA markets </li></ul><ul><ul><li>Russia, UK, Saudi Arabia, Egypt, UAE, Iran, Ukraine, Italy </li></ul></ul>

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How important are mobile applications to the purchase of a handset? <ul><li>86% of panelists said the possibility to install applications to mobile devices is important. </li></ul><ul><li>Almost half of panelists installed add-on applications during the study. </li></ul><ul><li>Source Smartphone 360 study 2007 </li></ul>

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Great potential for non-voice services on Nokia devices Source: Nokia Smartphone 360 * At least twice per week during the panel period Low Mid High 0 80 100 120 Minutes / Day / User 20 40 60 Other Navigation and Maps Multimedia/Gaming Browsing PIM Messaging Voice

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Why does mobile and Nokia matter to developers? <ul><li>More than 3 billion mobile phones worldwide - one for every two people on the globe </li></ul><ul><li>Expected to jump to 4 billion by 2010 - roughly triple the number of personal computers </li></ul><ul><li>Approximately 4% of mobile phone users are actively downloading mobile applications. </li></ul><ul><li>Symbian OS device owners are much more likely to be downloaders. In certain EMEA countries, 23% of them are active downloaders. </li></ul><ul><li>Over 900 million Nokia handsets are in use around the world </li></ul><ul><li>More than 150 million S60 smartphones shipped </li></ul>

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<ul><li>Data service usage is rapidly increasing worldwide, principally driven by mobile internet </li></ul><ul><li>Data revenues amount now almost 20% of total revenues globally </li></ul><ul><li>As growth slows down in mature markets, global operators expand to Emerging markets for future growth and service differentiation, mobile VAS market is booming in emerging markets </li></ul><ul><li>Rising the interest to replicate Emerging markets’ business models based on low costs and low tariffs also in more mature markets </li></ul><ul><li>Carriers are dominant distributors of content and applications in their domestic markets </li></ul>Operator’s ARPU global trends are downward, but…….

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Flat rate data pricing stabilizing in most markets Operator Country GB/Jan GB/Jul Australia Telstra 1 1 Austria A1 3 3 Bulgaria M-Tel 1,5 1,5 Croatia Vipnet 1 1 France Orange 1 1 France SFR 1 1 Germany O2 5 5 Germany T-Mobile 5 5 Hong Kong 1010 1 1 Italy TIM 1 0,5 Italy Vodafone 10 15 Kuwait Zain  Lithuania Omnitel 1 1 Malaysia Maxis   Netherlands T-Mobile  1 Portugal Vodafone 1 1 Singapore M1   South Africa Vodacom 3 3 Switzerland Swisscom 1,5 1,5 U.K. H3G 1 1 USA AT&T  5 20 € 40 € 60 € 0 € Jan 07 July 08

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Business models & distribution channels Licensing Advertising Subscription The application store boom…. Content Providers Retailers Operators

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Forum Nokia Business Development Team EMEA was consulting Turkcell in setting up their application market place. On the portal it has been deployed already more then 100 mobile applications from Forum Nokia developers and more are in the pipeline waiting for the deployment. From the following link: http:// www.uygulamapazari.com / StoreFront /Index.aspx?lang=2 you will find the application portal in English LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT 35 MILLIONS TURKCELL SUBSCRIBERS

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TELENOR GROUP AND FORUM NOKIA JOIN FORCES Forum Nokia Business Development Team EMEA reached an important agreement with Telenor Group. Forum Nokia will start promoting applications and services to Playground, the application portal for Telenor Group. Playground portal is used by operators belonging to the Telenor Group to select and deploy new applications and services in the markets. You will find more information from the following link: http:// playground.telenor.com / node /887 , and the article regarding the agreement at the following link: http:// playground.telenor.com / node /899

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Summary The ways people use their phone are changed The mobile is still the preferred device Mobile applications can offer new dimensions and more value The business will be big enough for all the ecosystem

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Thank you © 2008 Nokia