1. Everything (almost) You Need to Know About
Social Media, But Think You Are:
Too Old
Too Busy
Too Technically-Challenged
to ask…
Presented by Lisa Trank
One Purpose PR & Communications
May 13, 2009

2. Social Media
• “The secret of social media is that it is not
about you, your product or your story. It’s
about creating value for the communities that
happen to include you. If you want to make a
positive impact, forget about what you can get
from social media, and start thinking about
what you can contribute. Funnily enough, the
more value you create for the community, the
more value they will create for you.”
-- Tim O’Reilly, O’Reilly Media

3. Social Media Glossary (care of
Wikipedia)
• Blog (a contraction of the term weblog) is a
type of website, usually maintained by an
individual with regular entries of
commentary, descriptions of events, or other
material such as graphics or video. Entries are
commonly displayed in reverse-chronological
order. quot;Blogquot; can also be used as a
verb, meaning to maintain or add content to a
blog.

4. • Facebook is a free-access social • Twitter is a free social networking
networking where users can join and micro-blogging service that
networks organized by enables its users to send and read
city, workplace, school, and other users' updates known as
region to connect and interact tweets. Tweets are text-based
with other people. People can posts of up to 140 characters in
also add friends and update them length which are displayed on the
with messages. The website's user's profile page and delivered
name refers to the paper to other users who have
facebooks depicting members of subscribed to them (known as
a campus community give to followers). Senders can restrict
incoming students, faculty, and delivery to those in their circle of
staff as a way to get to know friends or, by default, allow
other people on campus. anybody to access them. The
service is free to use over the
Internet, but using SMS may incur
phone service provider fees.

5. • LinkedIn is a business- • MySpace is a social
oriented social networking website
networking site with an
founded in December interactive, user-
2002 and launched in submitted network of
May 2003 mainly used friends, personal
for professional profiles, blogs, groups,
networking. As of May photos, music, and
2009, it had more than videos for teenagers
39 million registered and adults.
users, spanning 170
industries.

6. Others you might come across…
• RSS Feed (most commonly translated as
• reddit (also Reddit) is a social news quot;Really Simple Syndicationquot;) is a family of
website on which users can post links to Web feed formats used to publish
frequently updated works—such as blog
content on the Internet. Other users may
entries, news headlines, audio, and
then vote the posted links up or
video—in a standardized format. Web
down, causing them to become more or feeds benefit publishers by letting them
less prominent on the Reddit home page. syndicate content automatically. They
benefit readers who want to subscribe to
• Delicious is social bookmarking site and a
timely updates from favored websites
property of Yahoo! Allows users to quickly
• FriendFeed is a real-time feed aggregator
store, organize (by tags) and share favorite that consolidates the updates from social
web pages. You can also subscribe to RSS media and social networking
websites, social bookmarking
feeds of other users and share a page
websites, blogs and micro-blogging
specifically with another user.
updates. Makes content on the Web more
• Digg is a place for people to relevant and useful by using your existing
social network as a tool for discovering
discover, share and
interesting information. Users can be an
recommend content from anywhere on
individual, business or organization.
the web.
• StumbleUpon is an Internet community
• Google Reader is a Web-based that allows its users to discover and rate
Web pages, photos, and videos. It is a
aggregator, capable of reading Atom and
personalized recommendation engine
RSS feeds online or offline.
which uses peer and social-networking
principles.

7. Did You Know Facts about Generation-I…
T-t-talking about OUR g-g-generation…
• Advanced Research Projects Agency, known as ARPA, created in February
1958 to regain a technological lead against the USSR.
• U.S. Air Force recommends packet switching (as opposed to circuit
switching) to make a network that is highly robust and survivable. After
much work, what would become the ARPANET were interconnected
between UCLA and SRI (later SRI International) in Menlo
Park, California, on October 29, 1969. The ARPANET was one of the quot;evequot;
networks of today's Internet.
• The opening of the network to commercial interests began in 1988.
• Although the basic applications and guidelines that make the Internet
possible had existed for almost two decades, the network did not gain a
public face until the 1990s.

8. Bill Gates was born October 28, 1955
founded in 1975
Steve Jobs was born February 24, 1955
founded in 1976
launched in 1996
launched in 2003
launched in 2003
launched in 2006
What’s NEXT for our generation????

9. Now that you know what social
media is, how do you use it?

12. How to Monitor Your Social Media Presence in 10
Minutes a Day by Rebecca Corliss (HubSpot.com)

13. 5 Easy (and Free!) Steps:
• Monitoring your business' social media
presence is incredibly important. You need to
respond to people talking about your brand
and understand how people view your
company. However, a common concern is that
it takes up too much time.
• If you set up a solid routine, monitoring your
online presence doesn't have to be a hassle at
all.

14. • 1) Check Twitter for chatter about your company (2
minutes): Use tools like TweetDeck or Twitter Search to
monitor conversations about your company in real-time. To
check once a day, set up an RSS feed for a specific Twitter
Search to go straight to your Google Reader. Do this by clicking
the little RSS icon after you complete a search. Now, ongoing
search results will be sent to your reader.
• 2) Scan Google Alerts (1.5 minutes): Check your Google Alerts
for your company name, products, executives or brand terms.
To set this up, enter your search terms and select to receive
updates as they happen or once daily. Now, when people blog
about your products, an alert will be sent to your inbox. You
can read the articles and respond right away!
• 3) Check Facebook stats (1 minute): Visit your Company
Page's Facebook Insights. This can be found by clicking quot;morequot;
under the page's main photo. Scan your fans and page views
count. If you are a member of a group, check to see if any new
discussions started.

15. • 4) Answer Industry-related LinkedIn questions (3
minutes): Search for questions on LinkedIn that you or
members of your company can answer. You can set up
an RSS feed for specific question categories to go to
your Google Reader as well. When you find a relevant
question, respond and include a link to your website.
• 5) Use Google Reader to check Flickr, Delicious, Digg
and others (2.5 minutes): Also set up RSS feeds for
searches on your company name and industry terms in
other social media sites. Similar to monitoring LinkedIn
and Twitter, your Reader will serve as a great place to
centralize your other searches too!
• Do each task in the morning when you start work, and
you should be good to go.

16. Social Media and you
• Mindful networking:
– Relational and research-based networking
– Build on existing relationships
– Get the information on the community/ies you want
to engage in
• Building Lists
– Current lists that reflect today’s constantly changing
employee and personnel base
• Personal Branding
– Be in charge of your personal brand and know what
others are saying about you, your business, product or
services

17. In case that wasn’t enough to convince
you…
• Time Management:
– If properly managed, social media tools can save
you time and energy
• Budget-minded:
– IT’s FREE
• Staying competitive in a down economy:
– Everyone in business, arts, organizations is
utilizing these tools
– Stay on top of the trends, information, people

18. AND…because social media is here to stay!

19. About Lisa Trank
One Purpose PR & Communications
• Lisa Trank is the owner of One Purpose PR & Communications, a
sustainable message and public and social media relations
consulting firm based in Longmont. Lisa has developed and led
integrated and holistic public relations and grassroots marketing
campaigns for such projects as the Spirituality in Education
Conference with His Holiness the Dalai Lama at Naropa University,
the films quot;What The Bleep Do We Know?,quot; quot;The 11th Hour,quot;
quot;Peaceful Warrior,quot; quot;The Real Dirt on Farmer John,quot; quot;Illusion,quot; quot;Side
Effect,quot; as well as for the Boulder Jewish Community Center, the
Kabbalah Centre and Tees for Change. She maintains two active
blogs, is a member of Ladies Who Launch, Boulder Media Women
and is very active on Twitter, Facebook and LinkedIn. She loves
working with women in business, entrepreneurs and socially-
minded organizations.

20. Thank you and have fun!
www.onepurposepr.com
ltrank@onepurposepr.com